Best Keyword Taxonomy Discussion
-
Sorry to bring this up again but I think the title was very misleading resulting in helpful members ignoring the question/thread completely. Also, I believe this should be in the discussion section, but please correct me if I'm wrong?
Hi All,
This is my first post and hopefully a question that could help others in similar positions as I haven't been able to find a concrete answer on this anywhere.
Say we are trying to rank for the keyword "security testing tools".
Product name is "Sectest" and its a security testing tool.
*We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it.
structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest
Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords.
Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools?
Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line.
Thanks and best regards,
2 Responses<a class="image-button add-response-button"> </a><a name="post-131828"></a>
| | about 22 hours ago |JorgeGarcia
Just to make it clearer.
Our competitors seem to be using "security testing tools" directly in their product pages.
We would like to use "security testing tools" for a page with content on it and an introduction to our product and then link to our product page.
|
<a name="post-131872"></a>
| | SEO5Director - Marketing at SEO 5 Consulting
Hi Jorge,
How are your competitors ranking for their approach by using security testing tools directly. If they are doing well then i would adopt the same strategy and try to beat them with quality backlinks and good on site optimization. SEO is not the only thing you have to worry about , you also should keep conversion rates in mind. By first taking the visitors to a security tools page and then your product page you are increasing your conversion funnel and this might impact your conversion rates. At the end of the day , it's all about sales/revenue/leads/ROI so you dont want to do anything to jeopardize your conversions. That one extra step that the visitor has to take might result in fewer conversions.
<a class="image-button add-response-button"> </a> |
<a name="post-131946"></a>
| |
JorgeGarciaHi there,
Although I do understand your reasoning, we have the resources and people quantity to focus on all things at once being a big a company. So at the present moment it wouldn't be a matter of prioritizing work - but rather - delivering the best future-proof strategy.
I don't mind doing the same as our competitors, but sometimes stepping out of the sheep line is good.
You do make a great and very valid point addressing that this is an extra step for the visitor and could lead to fewer conversions. This is holding me back a little bit.
But, if properly implemented, wouldn't a content focused site rank way better than a product page would?
I guess the real question is if prospects would really find value in the information about "security testing tools" or they would rather just get the product page instead.
But just looking from Google eyes, what do you think of this approach?
_After re-reading my post I realize I might sound as if all I want is you to agree with me and justify my approach, I don't really. I would really value any honest thoughts and reasoning _
|
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary versus secondary keyword
Hello, Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ? Thank you,
Intermediate & Advanced SEO | | seoanalytics2 -
Keyword stuffing on category pages - eCommerce site
Hi there fellow Mozzers. I work for a wine company, and I have a theory that some of our category pages are not ranking as well as they could, due to keyword stuffing. The best example is our Champagne category page, which we are trying to rank for the keyword Champagne, currently rank 6ish. However, when I load the page into Moz, it tells me that I might be stuffing, which I am not, BUT my products might be giving both Moz and Google this impression as well. Our product names for any given Champagne is "Champagne - {name}" and the producer is "Champagne {producer name}. Now, on the category pages we have a list of Champagnes, actually 44 Which means that with the way we display them, with both name of the wine, the name of the producer AND the district. That means we have 132 mentions of the word "Champagne" + the content text that I have written. I am wondering, how good is Google at identifying that this is in fact not stuffing, but rather functionality that makes for this high density of the keyword? Is there anything I can do? I mean, we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer a bit, not a lot - but it's a question of balance and I would like to hear if anyone has encountered a similar problem, if it is in fact a problem?
Intermediate & Advanced SEO | | Nikolaj-Landrock2 -
Potential keyword cannibalization?
Hi, I'm doing an audit of a site for a very competitive term (project management software). The site ranks for its root domain on the second page. They have a lot of other non-blog pages that are geared towards longer tail versions that include that term (project management software pricing, project management tool comparison, etc). My question is: are those pages cannibalizing potential search traffic? Should they just stick to the one page (root domain) and include those longtail keywords on the page instead of creating various pages that seem to possibly be cannibalizing traffic? Is this a fair conclusion that these other pages is causing them to rank lower for the main head term?
Intermediate & Advanced SEO | | jim_shook0 -
H1 tags and keywords for subpages, is it best practice to reuse the keywords?
So let's say I have a parent page for shoes, and I have subpages for dress shoes, work shoes, play shoes, then inside each of those pages I have dress shoe cleaning, dress shoe repair, same for work and play shoes. Would it be ok to use h1 tags like this: Shoes > Dress Shoes > Dress Shoe Cleaning Dress Shoe Repair Work Shoes > Work Shoe Cleaning Work Shoe Repair Play Shoes > Play Shoe Cleaning Play Shoe Repair Would these be considered duplicate h1 tags since cleaning and repair are used for each subpage? In certain niche companies, it's rather difficult to use synonyms for keywords. Or is it ok to just keep things simple and use Shoes > Dress Shoes > Cleaning and so on? Especially since we have urls and breadcrumbs that are structured nicely using keywords, for this example both breadcrumbs and urls read like sitename.com/shoes/dress-shoes/cleaning. Any advice?
Intermediate & Advanced SEO | | Deacyde0 -
GWT Keywords not showing my Keywords Focus, What to do?
Hello Community I will like ot know if im doing something wrong here..... I have setup keywords for my google ranking using yoasr SEO http://imgur.com/BCWTifV but in my Google Webmaster http://imgur.com/V1texto What im doing wrong?
Intermediate & Advanced SEO | | dawgroup0 -
How Should We Best List Events Pages?
Hi everyone! Luke here from CHARGED.fm hoping that a brilliant mind could help me with another annoying (at least for me) technical seo question. It's about how we list the events on our ticketing site. Here's the rundown: We currently list tickets by event id, but our competitors keep the event page in the same silo and use the venue name and date of event in the url. So we do this: http://www.charged.fm/kinky-boots-tickets (disregard redirect for now) List the events where you can choose from these: http://www.charged.fm/event/tickets/2518362/kinky-boots
Intermediate & Advanced SEO | | keL.A.xT.o
http://www.charged.fm/event/tickets/2511448/kinky-boots Moz lists these as duplicate content, so we're wondering how to resolve this. We're also wondering if it would be benficial to keep the events page in the same silo like our competitors: http://www.vividseats.com/theatre/kinky-boots-tickets/kinky-boots-9-20-1537274.html (notice how they go /theatre/kinky-boots-tickets/event/) Would it be beneficial to list like this? Is it inconsequential? Could we leave things the way that they are or should we at least add the venue and date to the events page URL? Thanks a lot for any help,
Luke0 -
Meta Keywords Good or Bad
Hi All, I've been reading more about the meta keyword tag and why it may not be a good idea to include them on pages and am looking for thoughts/feedback on this idea. If you have employed this tactic, can you give me some insight into any results you saw. If you decided to not employ this tactic, why did you choose not to? I wan to understand all sides of this before employing any changes to my company's websites. Thank you for your help!
Intermediate & Advanced SEO | | airnwater0 -
What to do with my keyword rich domainnames?
Hi, We have a holiday home rental business in Italy (Umbria). At this moment the language of the site is dutch and we targeting at the dutch and belgium market. We now in the fase of developing/adding 2 more languages, german and english. The url structure is going to is/be. dutch version (live)
Intermediate & Advanced SEO | | remcozwaan
domainname.com/nl
domeinname.com/nl/vakantiehuizen English (en) version (dev)
domainname.com/en
domeinname.com/en/villas
domeinname.com/en/villas/name-of-the-villa
domeinname.com/en/apartments
ect German (de) version (dev)
domainname.com/de
domeinname.com/de/ferienwohnung
domeinname.com/de/erienwohnung/name-of-the-ferienwohnung
domeinname.com/de/ferienhauser
domeinname.com/de/ferienhauser/name-of-the-ferienhauser
ect I have some registred some keyword rich domainnames like vakantiehuizeninumbrie.com (nl)
ferienwohnungumbrien.de (de)
ect question: Is it a good approach (seo wise) to point the keyword rich domainname to the specified landingpage. By example: point ferienwohnungumbrien.de to the page domeinname.com/de/ferienwohnung ? mille grazie! remco0