Best Keyword Taxonomy Discussion
-
Sorry to bring this up again but I think the title was very misleading resulting in helpful members ignoring the question/thread completely. Also, I believe this should be in the discussion section, but please correct me if I'm wrong?
Hi All,
This is my first post and hopefully a question that could help others in similar positions as I haven't been able to find a concrete answer on this anywhere.
Say we are trying to rank for the keyword "security testing tools".
Product name is "Sectest" and its a security testing tool.
*We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it.
structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest
Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords.
Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools?
Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line.
Thanks and best regards,
2 Responses<a class="image-button add-response-button"> </a><a name="post-131828"></a>
| | about 22 hours ago |JorgeGarcia
Just to make it clearer.
Our competitors seem to be using "security testing tools" directly in their product pages.
We would like to use "security testing tools" for a page with content on it and an introduction to our product and then link to our product page.
|
<a name="post-131872"></a>
| | SEO5Director - Marketing at SEO 5 Consulting
Hi Jorge,
How are your competitors ranking for their approach by using security testing tools directly. If they are doing well then i would adopt the same strategy and try to beat them with quality backlinks and good on site optimization. SEO is not the only thing you have to worry about , you also should keep conversion rates in mind. By first taking the visitors to a security tools page and then your product page you are increasing your conversion funnel and this might impact your conversion rates. At the end of the day , it's all about sales/revenue/leads/ROI so you dont want to do anything to jeopardize your conversions. That one extra step that the visitor has to take might result in fewer conversions.
<a class="image-button add-response-button"> </a> |
<a name="post-131946"></a>
| |
JorgeGarciaHi there,
Although I do understand your reasoning, we have the resources and people quantity to focus on all things at once being a big a company. So at the present moment it wouldn't be a matter of prioritizing work - but rather - delivering the best future-proof strategy.
I don't mind doing the same as our competitors, but sometimes stepping out of the sheep line is good.
You do make a great and very valid point addressing that this is an extra step for the visitor and could lead to fewer conversions. This is holding me back a little bit.
But, if properly implemented, wouldn't a content focused site rank way better than a product page would?
I guess the real question is if prospects would really find value in the information about "security testing tools" or they would rather just get the product page instead.
But just looking from Google eyes, what do you think of this approach?
_After re-reading my post I realize I might sound as if all I want is you to agree with me and justify my approach, I don't really. I would really value any honest thoughts and reasoning _
|
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Practices for FAQ Page
Hi all, I'm looking for some tips on best practices for FAQ pages. In particular, is it better to have all questions and answers listed on one page, or should each question have its own page - given that there's enough content for it Thanks
Intermediate & Advanced SEO | | brian-madden0 -
How best to handle partial domain move?
The scenario is this, we have a website eg: ABC.com where the content is in two language folders (en-us and en-gb). We have created a new brand with website XYZ.com for the USA market. Of course, this domain will take a while to rank because it is completely fresh. My question is how best to deactivate the en-us content on the old site to: a) prevent it showing up on Google US
Intermediate & Advanced SEO | | esseljay
and
b) pass the US traffic to the new website to boost its rankings I was thinking of removing the en-us pages from ABC.com and using a 410 error page containing a link to XYZ.com
Would it be better to replace the content on en-us instead (with a link)? I'm not keen to use a straight 301 redirect as sometimes we get traffic from other countries to the en-us content. Thanks in advance Mozzers 🙂0 -
What's the best URL structure?
I'm setting up pages for my client's website and I'm trying to figure out the best way to do this. Which of the following would be best (let's say the keywords being used are "sell xgadget" "sell xgadget v1" "sell xgadget v2" "sell xgadget v3" etc.). Domain name: sellgadget.com Potential URL structures: 1. sellxgadget.com/v1
Intermediate & Advanced SEO | | Zing-Marketing
2. sellxgadget.com/xgadget-v1
3. sellxgadget.com/sell-xgadget-v1 Which would be the best URL structure? Which has the least risk of being too keyword spammy for an EMD? Any references for this?0 -
Product/service keyword in business title????
Is this Ok to add a keyword with business name in the google places (without having in the domain name)? While we create google listing for new business? Please view attached image. Source - http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide (13. Product/service keyword in business title) dS7FWJL.png
Intermediate & Advanced SEO | | Dan_Brown10 -
Are these URLs too Keyword-packed?
Hi guys, Here is the URL: http://www.consumerbase.com/mailing-lists/dog-stores-mailing-list.html The target keywords are "Dog stores mailing list" and "Dog stores mailing lists" Does having "mailing-list" and "mailing-lists" in my URL hurt me?
Intermediate & Advanced SEO | | Travis-W0 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Keyword Question: How to Target my Niche
Hello, I'm a health coach helping people with multiple sclerosis. Here's my website: bobweikel(dot)com What do you think the top 4 local keywords would be for my niche? I'm in Boise ID. I'm thinking MS Boise MS Boise Idaho Multiple Sclerosis Boise Multiple Sclerosis Boise Idaho With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat.
Intermediate & Advanced SEO | | BobGW0 -
Using exact keyword domains for local SEO
The website is for the attorney that serves several nearby cities. The main page is optimized for the biggest central city. I have several options how to go after the smaller surrounding cities: 1. Create optimized pages inside the main domain 2. Get more or less exact keyword domains for each city e.g. for the city ABC get yourABClawyer.com and then a) use 1 page websites that use the same template as main website and link all the menu items to the main website b)use 1 page website with a link "for more information go to our main website" c) point exact keyword domains to the optimized pages within the main domain. Which option would be the best in terms of SEO and user experience? Would people freak out if they click on the menu item and go to a different domain website even though it uses the same template (option 2a) Would I get more bounces with option 2b in your opinion? Would option 2c have any positive SEO effect? Should I not even bother with exact keyword domain and go with option 1?
Intermediate & Advanced SEO | | SirMax1