How is a Bounce defined for mobile devices?
-
Hi,
does anyone know or have a link for me, where I can find, what or how a Bounce is defined for mobile devices?
If you are on safari mobile and click on the homebutton, is that a bounce?
If you are surfing and you get a message alert on the top and you change application, is that a bounce?Any ideas are much appreciated.
Thanks
-
Hi Mirko,
"Bounce rate," as calculated by Google Analytics, is the percentage of people who come to your site and then don't continue to another page or do anything that triggers an Event. For example, if someone lands on a blog post, reads it, loves it, then moves on to Candy Crush Saga without actually interacting with your site, that's a bounce. If someone lands on your blog post, hates it and immediately hits the "back" button, that's a bounce. If someone lands on your blog post and watches a video, but you don't have Event tracking set up for that, that's a bounce.
So, if you're trying to make sense of your web analytics-provided "bounce rate," keep that in mind. Some people like to set up events which will fire every 15 seconds or so that people have the page up on their screens, but that can bloat your analytics data. It depends on how important bounce rate is to you. I personally like setting up Events that fire as you scroll down the page, because I think that's a better indication of engagement.
If you're asking because you're concerned that a high mobile bounce rate is going to affect your mobile rankings versus desktop, you're going to need to dig deeper. Google doesn't look at bounce rate as an analytics platform would count it, Google pays attention to how quickly people return to their search results after visiting your site, and what they do after that. Bounce rate isn't a great indication of what Google's looking for. Start tracking engagement with Events based on how far people get on the page to get a better idea of what Google is seeing.
Good luck!
Kristina
-
Can I just add that Google have confirmed that they don't use bounce rate when figuring your search positions, so as long as you are just looking at this from a usability study, then that is great. I just didn't want you worrying this might impact results.
Will clicking the home button on an iPhone / iPad be classed as a bounce? I highly doubt it.
-Andy
-
Hi guys,
thanks for your reply,
I'm asking because my BR for mobile is currently quite high (we have a mobile site version). The thing with closing a site on mobile is quite different to desktop as I think. Not everyone knows, how to properly close an app (e.x safari on iphone) for example. Really closing it, means double clicking on homebutton and shutting down the app.
If I think about my own behaviour, I never close a window on my mobile device (or very rarely). So if changing the app or clicking on the homebutton is a bounce, that bounce rate is not just affected by a site but more by the usage behaviour of a mobile device.
What do you think?
-
Hey Mirko,
I agree with Andy here, just wanted to add that generally the bounce rate on mobile is bit high.
when people are on mobile, they are usually in hurry as they are in hurry and looking for the relevant information asap. If I'm searching something on desktop, I'll take the time to go through whole website. But if I'm in my Accord and looking for the nearest cafe, I just want the information immediately. I'm not going to spend my time to look around a site if a site does not tell me immediately, I am gonna close it right away.
Hope this helps!
Umar
-
As far as I understand, a bounce is the same as a bounce on a desktop. If you go back using the browser button, this would be a bounce. If you hit the home button, I suspect that this would be as well - but it all depends on how this is reported back. I can't see how changing apps might be considered amongst this though.
Is there a reason you are looking for this information?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct Traffic plus Bounce Rate rise for all traffic sources
Hello, I work for an agency and we have seen a big rise in bounce rate for 4 of our clients which happened on the exact same day. This rise on bounce rate is across all traffic sources. We are also seeing a big increase in direct traffic, starting on the same day. Is it possible for bot traffic to affect the bounce rate of all other traffic sources? We have ruled out double reporting in GA but can explain how the bounce rate has increased for all traffic sources. How is this linked to the rise in direct traffic (in some cases as high as 500%)? Thanks
Reporting & Analytics | | jenallen0 -
Why few pages have more than 100% bounce rate?
Hello All, For my ecommerce site approx more than 30k products I have. In Google Analytic approx daily for few products approx 10-15 products bounce rate show 300%, 200%, 150%, 140%, 125% how? and what is the solution? Product page daily change. Thanks!
Reporting & Analytics | | Johny123450 -
How to track mobile actions on my website
Hi, i have a website that have, as many others, a mobile version. I want to know if there exist a way to track the mobile user experience, for example, how many times scroll down the page, where touch the screen, and actions that only have sense with mobile visitors. what do you think? Thanks, Juan Ignacio
Reporting & Analytics | | NachoRetta0 -
How to check search engine and direct traffic of Mobile?
Hi Guys, I want to check search engine traffic or direct traffic of mobile, how to check in google analytic?
Reporting & Analytics | | varo0 -
Irrelevant page with high bounce rate
I have a page on my site, www.waikoloavacationrentals.com/kolea-rentals/floor-plans, that gets me roughly 17% of my traffic. That being said it is not really relevant traffic because it comes from the search term "floor plans", which really has nothing to do with Hawaii vacation rentals, which is what I do. My question is does Google know how to figure that out when they are looking at my stats or is there a way to let google know that that page probably should not show up for that search phrase? On the positive, they are nice floor plans and if someone is searching for ideas for floor plans and see one of them in google images then it probably could help them, but it really is not relevant to my business. It has a 80% bounce rate, but does have an average time on page of 1.5 minutes, which is a fair amount for what is there.
Reporting & Analytics | | RobDalton0 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
Google analytics for mobile apps - do we need different id's?
Dear all, if I want to implement Google Analytics for my mobile apps: Do I need different accounts or id's to ensure separate tracking of my website and mobile apps? How did you do it? Thanks!
Reporting & Analytics | | HMK-NL0 -
Analytics bounce rate change
Hi mozzers, I have a little riddle. A few weeks ago the bounce rate on one of our website dropped 90% - from 45 % average to 5 % average. We haven't changed much in the code of the site, layout or anything else. The traffic is pretty stable too. Anyone can guess why? Or have experienced something similar? xOvrb.jpg
Reporting & Analytics | | ThomasHgenhaven0