Dissapeared from Google - Urgent
-
We are new to the whole SEO thing and could be described as total numpties as we have hidden away from it, scared of what it means and what might happen if we open that can of worms. But after seeing a 25% drop in visitors over a year, and a continued fall, we thought we better try and get our heads around what we need to do to improve our chances on google.
Consequently we have signed up to MOZ and are exploring its crawl results and trying to learn and action things.
Today we noticed that we have dropped fairly completely from Google for many of our top key words.
We are based in Italy,our site is in Italian and we only target Italy.
Our homepage is http://www.shoechic,it and two of our top keywords that have dissapeared are: "scarpe sexy" & "Scarpe Pleaser"
We would love to hear if anyone can throw some light in why this dramatic change may have taken place and what we can do to address it.
Many thanks in advance for anyones help and advice.
Philip
-
The thing is, it could be so many things. The audit will help you narrow it down and you'll learn a lot along the way.
-
Hi Donna
Thanks for your feedback, that entirely what we were discussing earlier today and are intending on doing. Just would have been nice to understand how and why such a big drop happened overnight, rather than gradually. Also, why for the longest time we have been ahead of our competition, still I guess with SEO, thats just the way it goes, no-one seems able to answer the mysteries of google
Thanks again for your feedback
Philip
-
Hi Valter,
I eyeballed the site and scanned it for obvious errors. I don't think there's a quick fix to your problem. Your competitors are doing a better job of optimizing their sites and yours needs a lot of work. I think you know that already.
If you're especially concerned about ranking for "Scarpe sexy", I suggest optimizing a single page for that search term. Start by learning on-page optimization and see where that alone gets you. Then consider auditing your website or hiring someone to help you with that. That way you'll be able to get a big picture view of what needs to be done and set priorities.
You are still ranking for "scarpe pleaser". Here you have a single page focused on the "scarpe pleaser" topic (http://www.shoechic.it/scarpe-pleaser-flamingo-fla887-fhbrb-19062-p.asp) and so you're managing to rank, just not as highly as you'd like (#28).
-
Salve Enrico
Thanks for your tips.
We are literally at the start of things where SEO is concerned and I have no doubt that our site is full of errors and things that could be improved on,hence our finally taking our head out of the sand and starting to understand and address these things.
As things stand today, we have 0 errors on Google, absolutely nothing, yet our MOZ crawl identifies literally thousands of erros, so trying to understand that is difficult in itself. On top of that, and what is currently a major issue for us is the fact that "scarpe sexy" which we ranked1 (Google.it) for has according to MOZ dropped 48 places in this latest crawl, yet if we actually search for us on Google using that term we don't appear anywhere.
How we have gotten away with doing as well as we have up to now is a mystery, but seeing whats happening now on a daily basis gives us great concern,and as previously mentioned trying to find the solutions and or the reasons why is like asking for the secret of life LOL.
I am grateful for your feedback, and can assure that those things you mention are being addressed, but I am not convinced that they are the reasons we have suddenly dissapeared from Google.it.
Best Regards
Philip
-
Hi Philip,
I'm italian too Nice to meet you.
From a quick peak at your site I have seen a couple of problems (IMHO).The most important is that many meta descriptions and page titles are basically a collection of keywords: scarpe ...., scarpe...., scarpe... and/or with spelling mistakes. This is not only bad for pure ranking pursposes, but it's also going to reduce the CTR from SERP pages, because as a user, if you see these kind of results in a search page you're not really keen to click on them.
Second, maybe a little longer text on the product page would help.
Also, some of the title tags and metadescription are duplicate.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My exactly website name is not in google search
my web site tournet.co but when i search that in google , google can not find it in search result . i have to say my website is a new site and its age is 3 month .
On-Page Optimization | | p.farrhad12365410 -
On Brand Queries Google does not shows my home page first instead of it shows internal pages.
Also on my brand query it doesn't shows sitelinks. What may be the reason?
On-Page Optimization | | vivekrathore0 -
Does PLA hurt my organic google search.
I have experienced a big drop in my organic trafic to my site. But an increase in my cpc...? Does google punish my site for PLA to get higher revenue?
On-Page Optimization | | Egmont0 -
Why does Google show old title?
I made some changes to title tags on a clients site over a month ago. Google has since crawled all the pages that the changes were made to. Here's the problem. For some of the pages, the old title is still showing in search results. Why does Google do this? 2) What can I do about it?
On-Page Optimization | | eli.boda0 -
Google Results Title Tag HELP
Can anybody tell us why Google changes your title tag in the SERP? If you check out the below link or type in 'days inn', you will see the 2nd result for www.daysinnrc.co.uk just says 'Days Inn' but on the actual site the title tag for this page is 'Days Inn UK | Days Inn | Daysinnrc.co.uk' http://www.google.co.uk/#hl=en&sclient=psy-ab&q=days+inn&oq=days+inn&gs_l=hp.3...4110.4110.4.4297.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.kWVC24EnCHE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7680231318a44bb0&bpcl=35466521&biw=1920&bih=934 This has happened with another site too, does anybody know why? Thanks
On-Page Optimization | | SEOwins0 -
Wrong sitelinks & landing pages in Google
I've recently launched a well-optimized website with good-content category landing pages and then I've added a blog to the website (as supporting content to the landing pages, the only links pointing to the blog are from the category landing pages) What happened is that Google is now using the Blog pages as the site - sitelinks and also as the landing pages for most keywords I only have inbound links to the reg. landing pages and none to the blog, how do I get Google to change that? I know I can demote sitelink URL's in webmaster tools, but would that help me with getting the right sitelinks, it sure wont help much with the landing pages Thanks
On-Page Optimization | | Plorex
-J0 -
Remove internal site SERPS from Google Index?
1. Internal Serp pages did not have a robots meta tag 2. As a result, client site has thousands (~4,400) of internal site SERP pages in the Google index. 3. We added the NoIndex, Follow attribute to all internal SERPS 4. We Disallowed: domain.com/internal-search-operator in Robots.txt 5. No new SERP pages are being indexed, but the other 4000 something that were already there are still in the index weeks later. 6. The pages are dynamically created and still work, so I can't use the Remove Content tool from google, because the pages don't 404. Is there any way to get these pages out of the index besides just waiting and hoping google eventuall drops them? Thanks
On-Page Optimization | | delegator.com0 -
Confirmation regarding canonical and syndication google tags
Hi, We are in the process of improving our CMS upstream to resolve our duplicate content issues. We were hit pretty hard by the Panda update. One of the steps we have taken is implementation of the canonical link tag across all domains in our site. You see, we are a news release service with muliple channels and websites to represent each. The problem is that a client will submit a release and in many cases the news item is relevant to multiple channels I.E. multiple websites under the same IP range. Site Examples:
On-Page Optimization | | jarrett.mackay
www.hotelnewsresource.com www.restaurantnewsresource.com
www.travelindustrywire.com From a user perspective, it makes sense that they should be able to access the article from the site they are browsing without being redirected to the site we feel carries the most relevance. We hope the canconical tag will resolve this issue for us. I have also read about the syndication tag and was looking for feedback or recommendations if we should implement that also, but it may be overkill as the two tags objectives seem to be similar. I guess my first question is if the syndication tag is only used by Google News. Secondly, and a little off topic is that we also offer an API and like many other sites, I have read, our content partners are now doing better in primary and long tail rankings even thought we are the original source. My assumption is that we should modify the API to force using both caconical and syndication tags as well. Lastly, I´m curious if anyone has tested the original source tag and if we should implement that as well. Thanks everyone. Jarrett0