Comparing Competitor On-Page Grades?
-
When I run an advanced SERP report or even the basic keyword difficultly report it gives me competitor On-page grades. I can look directly at their code, but I'm wondering if there is a way to easily see and export a .csv or excel file of the on-page ranking factors for the top 1-10 results comparing them to a page on my site? Seems like that would be really helpful and much quicker than looking at source code to understand what on-page factors are contributing to their success. Is there any way to do this in Moz or a free tool elsewhere you would suggest?
-
Hi Keith!
You can reach the standalone On-Page Grader from the top navigation menu.
Screenshot attached.
-
Thanks that helps! Where did you find the link to that? I couldn't find it anywhere in moz analytics, only the other one that wouldn't allow me to enter other site's urls. Yeap I'm aware of the limited nature of on page factors.
-
Hi Keith
We have two on-page graders, one for campaign only URLs and one for any URL at moz.com/researchtools/on-page-grader
You can run a full report for any of your competitors, this will be the only way to obtain a breakdown of the factors, but may not be something you would necessarily focus on as they are only guidelines as you can just see the grades in full SERP reports to rule out keyword optimization as a ranking factor. This is if you are wondering why you see a page ranking higher than others with an F grade. There isn't a need to get a page report as it is likely ranking due to other factors.
Hope this helps!
-
Thanks for the reply. To be more clear I'm using the keyword difficulty tool and serp tool in moz which gives you the top 10 competing urls to your page for a given keyword. One part of that is the on page optimization.
Currently moz gives you and your competitor a rank for on page optimization. A-F. If you try to plugin the competitor url into moz on-page optimizer it does not allow you. What I think would be really helpful is if moz exported a .csv or excel of those 10 top competitors and how they did in each of the 20 categories or so of on page optimization. So you could easily see areas that your competitors were strong in and your page was weak in. A more manual approach would be just to be able to see the rankings that a single competitor site got by plugging it into on page optimizer and then comparing it to your site. Currently I've been unable to get moz to do even that.
Now I can do it the old fashioned way of viewing source code and such but that's not why I subscribe to moz
I was hoping they had a tool that did this. Open to suggestions.
P.S. I know on page is not the end all solution it's just one of many factors, just thought moz would have something for this since it already has the on page analysis tool for YOUR site pages.
-
With competitor keyword tracking in Moz you can see where your competitors are in the serps, which basically tells you their on page grade. (A rough guestimate at least.)
Also you will be able to look at graphical data for each competitor for that keyword.
-
Hi Keith,
I'm just curious, why would you like to fetch those element again & again? You have the list of your competitors (hope they aren't more than 4-5) and you can simply browse their product and pick a sample set of their pages, which are mapped to your pages for any given query. Now, do a on-page grade test for both the pages and you'll be able to compare them on each an every on-page element.
Assuming, each and every page on their (or yours for that matter) won't have absolutely unique template and hence, on-page grade report of any given page of one kind, would be more or less the same for other pages from that set.
Here's the task for you, pick he various types of pages you have for your site, take some sample instances (even one would be enough too, I guess) of each type. Now, pick the mapped landing pages on competitors sites and do the comparisons.
P.S Its an interesting requirement and I was thinking about building some interesting tool like this, thanks for your suggestion. I would love to work on this, if time permits
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can building quality links on internal pages help us to improve DA?
Dear expert,
Moz Bar | | jhfdbeaob
I hope that you all are fine 🙂
Today, I am very confused about improving DA of my client website. For example: He has a domain www.abc.com
and he wants me to build a backlinks on different internal pages like
www.abc.com/service-1
www.abc.com/service-2
www.abc.com/service-3 If i build high quality links on internal pages (service pages) rather than building links on main domain (home page). Does the Domain Authority will increase
OR
I have to build links on Main page to boost the DA I am hoping a positive reply from your side Thanks1 -
Page Grader states "includes Canonical Tag" but it's not in the page source at all
I've ran it multiple times and changed other things it picked up on so not sure where it's getting the canonical tag is included even though it isn't?
Moz Bar | | Wana-Ryd0 -
When I try to run a Moz report, it sends me to a 404 page?
Hey there. I'm trying to export a .pdf to send to my client. When I click "export pdf", the page sits for a second then goes to a 404 page? I've never seen this before. Is anyone else getting this problem?
Moz Bar | | TaylorRHawkins2 -
Keyword Research Using K Explorer for Company with No Competitors
Hello, I'm doing keyword research for vapementors.com I'm trying to use Moz's Keyword Explorer to do keyword research for them, but it's tough. They have no real direct competitors. I typed in a lot of related keywords in KE but couldn't find anything real high traffic. So far I have just gave them a list that I extracted from a bunch of KE results, but they rank for most of them already and there wasn't a lot of insight from my list. What do you suggest? Thanks
Moz Bar | | BobGW0 -
On-Page Grader "Sorry, but that URL is inaccessible."
We have a new client with a squarespace page. http://www.mountainhouseestate.com The Moz On-Page grader returns the error "Sorry, but that URL is inaccessible." for all pages. Possibly related, Google seems to hate their site. Even a search for "mountain house estate" returns lousy results. Bing/Yahoo has no problem with it.
Moz Bar | | Duke_Ferris1 -
What are the best tools to help analyse on page optimisation for pages on development server and not currently live
currently using seo quake and moz tool bar but wondered if there is a better suggestion that will look at pages that are only accessible on the internal network on development server. Very restricted in what can be installed
Moz Bar | | Dan-Moz0 -
Duplicate page issue
Hi Guys We were recently having trouble with an excessive amount of duplicate page titles. So I asked our web company, at a reasonable expense, to fix the issue which they did. How ever I since note that the issue has returned (please see the attached graph. Could anyone explain to me why this might have happened? I t would be great to have some insight before i go back to them. Thanks again for your help Regards Pete Capture.jpg
Moz Bar | | Hardley1110 -
Moz not crawling opencart product pages
hi, i have waited for over 2 weeks now and the crawler only got 8 pages, and is not getting all the open cart pages and products. any idea of what can be wrong? im using joomla 2.5.11 and mijoshop 2.0.5 (which uses opencart 1.5.5.1). thanks
Moz Bar | | marlvass10