Comparing Competitor On-Page Grades?
-
When I run an advanced SERP report or even the basic keyword difficultly report it gives me competitor On-page grades. I can look directly at their code, but I'm wondering if there is a way to easily see and export a .csv or excel file of the on-page ranking factors for the top 1-10 results comparing them to a page on my site? Seems like that would be really helpful and much quicker than looking at source code to understand what on-page factors are contributing to their success. Is there any way to do this in Moz or a free tool elsewhere you would suggest?
-
Hi Keith!
You can reach the standalone On-Page Grader from the top navigation menu.
Screenshot attached.
-
Thanks that helps! Where did you find the link to that? I couldn't find it anywhere in moz analytics, only the other one that wouldn't allow me to enter other site's urls. Yeap I'm aware of the limited nature of on page factors.
-
Hi Keith
We have two on-page graders, one for campaign only URLs and one for any URL at moz.com/researchtools/on-page-grader
You can run a full report for any of your competitors, this will be the only way to obtain a breakdown of the factors, but may not be something you would necessarily focus on as they are only guidelines as you can just see the grades in full SERP reports to rule out keyword optimization as a ranking factor. This is if you are wondering why you see a page ranking higher than others with an F grade. There isn't a need to get a page report as it is likely ranking due to other factors.
Hope this helps!
-
Thanks for the reply. To be more clear I'm using the keyword difficulty tool and serp tool in moz which gives you the top 10 competing urls to your page for a given keyword. One part of that is the on page optimization.
Currently moz gives you and your competitor a rank for on page optimization. A-F. If you try to plugin the competitor url into moz on-page optimizer it does not allow you. What I think would be really helpful is if moz exported a .csv or excel of those 10 top competitors and how they did in each of the 20 categories or so of on page optimization. So you could easily see areas that your competitors were strong in and your page was weak in. A more manual approach would be just to be able to see the rankings that a single competitor site got by plugging it into on page optimizer and then comparing it to your site. Currently I've been unable to get moz to do even that.
Now I can do it the old fashioned way of viewing source code and such but that's not why I subscribe to moz
I was hoping they had a tool that did this. Open to suggestions.
P.S. I know on page is not the end all solution it's just one of many factors, just thought moz would have something for this since it already has the on page analysis tool for YOUR site pages.
-
With competitor keyword tracking in Moz you can see where your competitors are in the serps, which basically tells you their on page grade. (A rough guestimate at least.)
Also you will be able to look at graphical data for each competitor for that keyword.
-
Hi Keith,
I'm just curious, why would you like to fetch those element again & again? You have the list of your competitors (hope they aren't more than 4-5) and you can simply browse their product and pick a sample set of their pages, which are mapped to your pages for any given query. Now, do a on-page grade test for both the pages and you'll be able to compare them on each an every on-page element.
Assuming, each and every page on their (or yours for that matter) won't have absolutely unique template and hence, on-page grade report of any given page of one kind, would be more or less the same for other pages from that set.
Here's the task for you, pick he various types of pages you have for your site, take some sample instances (even one would be enough too, I guess) of each type. Now, pick the mapped landing pages on competitors sites and do the comparisons.
P.S Its an interesting requirement and I was thinking about building some interesting tool like this, thanks for your suggestion. I would love to work on this, if time permits
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the Content Suggestions section under Page Optimization a TF-IDF Analysis?
If you start a campaign in Moz, go to page optimization, enter a URL and keyword, and go to the bottom where it says "Content Suggestions" is that basically do a TF-IDF analysis? I want to make sure I understand how that works. Thanks!
Moz Bar | | brettmandoes0 -
How Can I Batch Upload URLs to get PA for many pages?
Howdy folks, I'm using advanced search operators to generate lists of long tail queries related to my niche and I'd like to take the batch of URLs I've gathered and upload them in a batch so I can see what the PA is for each URL. This would help me determine which long tail query is receiving the most love and links and help inform my content strategy moving forward. But I can't seem to find a way to do this. I went to check out the Moz API but it's a little confusing. It says there's a free version, but then it looks like it's actually not free, then I try to use it and it says I've gone over my limit even though I haven't used it yet. Anyone that can help me with this, I'd really appreciate it. If you're familiar with SEMRush, they have a batch analysis tool that works well, but I ideally want to upload these URLs to Moz because it's better for this kind of research. Thanks!
Moz Bar | | brettmandoes2 -
On-Page Grader "Sorry, but that URL is inaccessible."
We have a new client with a squarespace page. http://www.mountainhouseestate.com The Moz On-Page grader returns the error "Sorry, but that URL is inaccessible." for all pages. Possibly related, Google seems to hate their site. Even a search for "mountain house estate" returns lousy results. Bing/Yahoo has no problem with it.
Moz Bar | | Duke_Ferris1 -
URL inaccessible for On Page Grader
I am trying to use the on page grader however it is not working with my website. The URL is as follows: https://capbeast.com. I have been trying to read in older posts to see if https is now supported or not but have not found anything. I know there is no robots.txt issue as I am able to run the crawl test on our website fine. Is the issue on my end in regards to configuration or is due to DDos attacks? Any help would be appreciated. Thanks
Moz Bar | | MisterStitches0 -
Why does the moz crawl test lists page twice?
Hi, I'm running into an issue where some crawlers list my pages twice, once with a trailing slash, once without. I first saw it on a few pages with screaming frog, then saw it happen on all my pages with the moz crawler. The site is www.kidsandart.org and its on Squarespace. I grepped the sitemap.xml I submitted to google webmaster and got 167 distinct pages, all of them without a trailing slash. Any insights on why this is happening, and how to regard moz crawler results would be appreciated. thanks Tom
Moz Bar | | tpushpathadam0 -
On-Page Grader not working?
I've been using the On-Page Grader tool for a while now, and have always had great success using it to better optimize my pages. But just recently I've noticed that it's not detecting any changes I make to any of my pages.
Moz Bar | | CMinc
For example: One of my pages was coming up with Exact Keyword is Used in Page Title. So I changed it and uploaded it to the site and then clicked the re-grade page button. The only problem is that it's not seeing any of the changes that I made.1 -
"Sorry! We weren't able to find that page when we crawled your site." Please help!
Can someone please explain whey I am getting this error for this link "http://lensoutloud.com/san-antonio-real-estate-photography/" when I attempt to perform an on page SEO grading? The link is indexed and ranking very well but for some reason Moz says it can't find the page when it crawled my site. This has also happened when I attempt to grade other pages on my site. Thanks in advance!
Moz Bar | | AndreGant0 -
How do you stop Moz crawling a page?
Hello, I have a contact form which generates thousands of duplicate crawl errors. I'm going to use to block Google indexing these pages. Will this also block MOZ from crawling these pages and displaying the error? Thanks!
Moz Bar | | Seaward-Group0