Comparing Competitor On-Page Grades?
-
When I run an advanced SERP report or even the basic keyword difficultly report it gives me competitor On-page grades. I can look directly at their code, but I'm wondering if there is a way to easily see and export a .csv or excel file of the on-page ranking factors for the top 1-10 results comparing them to a page on my site? Seems like that would be really helpful and much quicker than looking at source code to understand what on-page factors are contributing to their success. Is there any way to do this in Moz or a free tool elsewhere you would suggest?
-
Hi Keith!
You can reach the standalone On-Page Grader from the top navigation menu. Screenshot attached.
-
Thanks that helps! Where did you find the link to that? I couldn't find it anywhere in moz analytics, only the other one that wouldn't allow me to enter other site's urls. Yeap I'm aware of the limited nature of on page factors.
-
Hi Keith
We have two on-page graders, one for campaign only URLs and one for any URL at moz.com/researchtools/on-page-grader
You can run a full report for any of your competitors, this will be the only way to obtain a breakdown of the factors, but may not be something you would necessarily focus on as they are only guidelines as you can just see the grades in full SERP reports to rule out keyword optimization as a ranking factor. This is if you are wondering why you see a page ranking higher than others with an F grade. There isn't a need to get a page report as it is likely ranking due to other factors.
Hope this helps!
-
Thanks for the reply. To be more clear I'm using the keyword difficulty tool and serp tool in moz which gives you the top 10 competing urls to your page for a given keyword. One part of that is the on page optimization.
Currently moz gives you and your competitor a rank for on page optimization. A-F. If you try to plugin the competitor url into moz on-page optimizer it does not allow you. What I think would be really helpful is if moz exported a .csv or excel of those 10 top competitors and how they did in each of the 20 categories or so of on page optimization. So you could easily see areas that your competitors were strong in and your page was weak in. A more manual approach would be just to be able to see the rankings that a single competitor site got by plugging it into on page optimizer and then comparing it to your site. Currently I've been unable to get moz to do even that.
Now I can do it the old fashioned way of viewing source code and such but that's not why I subscribe to moz I was hoping they had a tool that did this. Open to suggestions.
P.S. I know on page is not the end all solution it's just one of many factors, just thought moz would have something for this since it already has the on page analysis tool for YOUR site pages.
-
With competitor keyword tracking in Moz you can see where your competitors are in the serps, which basically tells you their on page grade. (A rough guestimate at least.)
Also you will be able to look at graphical data for each competitor for that keyword.
-
Hi Keith,
I'm just curious, why would you like to fetch those element again & again? You have the list of your competitors (hope they aren't more than 4-5) and you can simply browse their product and pick a sample set of their pages, which are mapped to your pages for any given query. Now, do a on-page grade test for both the pages and you'll be able to compare them on each an every on-page element.
Assuming, each and every page on their (or yours for that matter) won't have absolutely unique template and hence, on-page grade report of any given page of one kind, would be more or less the same for other pages from that set.
Here's the task for you, pick he various types of pages you have for your site, take some sample instances (even one would be enough too, I guess) of each type. Now, pick the mapped landing pages on competitors sites and do the comparisons.
P.S Its an interesting requirement and I was thinking about building some interesting tool like this, thanks for your suggestion. I would love to work on this, if time permits
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a Tool to Find Referring Pages of Specific URLs
Hello Everyone, We are Looking for a Tool to Find Referring Pages of Specific URLs. Please let me know if you know of a Moz tool or another tool for this need. Thanks.
Moz Bar | | Pushm4 -
Is there anyway to track on-page grader grades for a site?
As opposed to going through the process of inputting the urls and keywords every couple of weeks, is there a way of Moz to send the scores for those keywords and the domain to which the url belongs?
Moz Bar | | DigitalGuru0 -
Moz Crawler not Identifying all Duplicate Pages
On two recent site crawls (9/27/14 and 11/4/14) for duplicate content the Moz tool did not ID the following 2 pages, which are 100% duplicate to each other: http://www.hooksandlattice.com/planter-hampton-241212.html ; Screenshot: http://screencast.com/t/DdwWroUU http://www.hooksandlattice.com/planter-hampton-721212.html ; Screenshot: http://screencast.com/t/8Lb1cJZmGrhX As I'm working feverishly to re-write and update the site (goal is ZERO duplicates) I'm finding it challenging to use the Moz tool to get the project done. Does anyone have any feedback or help they can provide for how I can identify all duplicate pages associated with my domain? Thank you! Lindsey Pfeiffer
Moz Bar | | CMC-SD0 -
On-Page Grader is not counting H2 and H3 Keywords
I used on-page grader in one of my webpages and it showed the limit of 15 keywords used. The problem is that it counted only when the keyword appears in the Title, URL, Meta Description, H1, Body and IMG ALT. If you take into account the H2 and H3 tags, the count will go to 22. Is there a problem with the On-Page Grader Tool or it's not a problem to go above 15 keywords if they are in H2 and H3? Here's the link for the page: http://www.tororadar.com.br/acoes/bbse3-bb-seguridade/cotacoes-bovespa Keyword: BBSE3 Thanks in advance.
Moz Bar | | Guilhermealvesc0 -
Can't delete items from the on page grader
I check every single box and they don't delete. This is driving me nuts. Please can you delete them for me because I am not impressed with this AT ALL. In fact I am getting so cross I am in danger of screaming hysterically which might get me the sack and it would be all your fault. That was slightly tongue in cheek, but please can you fix it please. please.
Moz Bar | | CommT0 -
Is it normal for my homepage's page authority to be higher than my domain authority?
Hi everyone, I've just been checking my MOZ authority scores, and the page authority of my home page, www.concerthotels.com is 53 (mozRank of 6.16) which seems pretty good to me. However, the domain authority is only showing as 45. Is this typical? There is such a big difference between these two scores - what does that suggest? Is there anything obvious that I can do to bring the domain authority up to the level of authority that the homepage commands? Similarly, the UK version of my site has a homepage authority of 41, but the domain authority is only 30. Looking at numerous other websites, quite often the homepage and domain authority scores are very similar, or the domain authority is slightly higher, so it does look as if this is unusual. Any comments would be greatly appreciated, Many thanks Mike
Moz Bar | | mjk260 -
Probs with campaign overview page ??
Hi As of today my overview pages are devoid of formatting and just text and basic display, anyone else getting this ? Cheers Dan
Moz Bar | | Dan-Lawrence1 -
Duplicate page content
Hi guys the feedback form my campaign suggests I have to much duplicate page content. I’ve had a look at the CSV file but it doesn’t seem to be abundantly clear as to which pages on my site have the duplicate content. Can anyone tell which columns I need to refer to on the sheet, to ascertain this information. Also if the content is only slightly different, will Google still consider it to be duplicate? I look forward to hearing from you
Moz Bar | | Hardley1110