Direct Traffic Source?
-
Hi all,
Having some trouble figuring out a metric I'm dissecting. We have a large amount of traffic going to deep pages and I'm looking at the traffic source and an alarming amount are coming as Direct traffic.
The thing is this can't type in or bookmarked traffic, so what else could it be? We have numbers like 80% and 60% for direct traffic, which judging by our previous efforts, that just can't right.
Anyone can figure out what I may be missing out? Deeper pages should usually not get as much Direct traffic, so what can it be?
-
Do you have an email newsletter that goes out with deep links? Is there a forum that discusses your site, with the option to subscribe by email (and thus people getting the forum notifications in email)? Was there any type of print mention of your URL?
Is this happening to just one or two pages, or a bunch of pages? Does the direct traffic have anything in common when you drill down to city, screen resolution, etc?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
Deleted Rarely Visited Pages - Traffic Dropped (Big Time)
Hi folks: I'd appreciate any thoughts you might have on a problem I am having with organic traffic. One of our sites has about 500 pages/blog posts. We had about 200 pages that no one was visiting, or only one to ten people had visited in an entire year. As a result, we decided to experiment, and delete any page which had fewer than 5 visits in a year. This resulted in a deletion of about 90 pages.We did this on April 6 or 7 of this year. Two days later, we had a substantial drop in visits to the site. We had been getting about 300 sessions a day. Now, we are lucky to get that in a month. I know there was an algorithm update in late March, but our traffic dropped about two weeks after that, and a day or so after the deletion of the pages. There is a clear demarcation on analytics. I gave it a month, the traffic did not recover, so we decided to restore the pages. Traffic has not recovered and it has been about 3 months now. Does anyone have any thoughts on why we might have experienced such a drastic drop as well as what we might do to recover from it? Thanks very much
Reporting & Analytics | | jnfere0 -
Hour of the day that my analytics goals are being triggered within the all traffic report.
I am trying to identify the hour of the day that particular keywords (organic and PPC) are triggering my goals. Ideally I'd like to be able to use the all traffic report with the secondary dimension set as keyword. Hopefully I'm missing something simple, thanks all. Mark
Reporting & Analytics | | mde9110 -
See which Google TLD organic traffic is coming from in GA
Hi all, I'm working with a client that is marketing to English speaking ex-pats in Thailand. I have a suspicion that many of these ex-pats are searching through google.com (or .co.uk) instead of google.co.th. In Google Analytics (or any other tracking tool), is there a way to see which country-specific Google domain organic searches are coming from? Thanks, Tim
Reporting & Analytics | | TimKelsey0 -
What is click2.scour, and why is it showing up as Referral Traffic in Google Analytics?
I've noticed that a couple of my clients in the insurance industry have been receiving a pretty large boost in Referral Traffic from a source called click2.scour.com and click2.efacts.com. What surprises me most is that the traffic has a low Bounce Rate, a high Avg. Visit Duration, and is made up of 100% New Visits. What is this? Why would they be getting so much traffic from these two sources all of a sudden? Thanks in advance for your help!
Reporting & Analytics | | copyjack0 -
False inflation in traffic
Hi- We are seeing an inflation in our traffic via Webgain in Germany. Our team in Germany does not use Webgains Our team in the US does not participate in any affiliate networks/programs Any ideas on why we would be seeing this inflation in just one region?
Reporting & Analytics | | K2_Sports0 -
How much direct traffic is really direct?
Does anyone else think that a large chunk of traffic labelled as "Direct" in your analytics isn't direct at all. When you analyse traffic trends it seems that a large percentage could just be browsers with their referring URL hidden so it only appears direct. Here's the evidence: When we've been affected by major search algorithm changes, we've seen big changes in direct traffic as well as organic, but not in referral traffic. If direct traffic is just bookmarks, typed-in URLs, and people clicking through from emails why is direct traffic 85% new visitors? We don't do any offline advertising, so you'd expect genuine direct traffic to be returning visitors -- either our brand loyalists or subscribers to our email newsletters. If you segment direct traffic into new and returning visitors and look at a major algo update as discussed in 1), you find all the drop in direct traffic is from New Direct visitors, with no drop at all in Returning Direct visitors. Can anyone explain who these New, Direct visitors are if not simply mislabelled new, search visitors. Cookie deletion can't be the problem (ie: they can't be Returning, Direct really) because the traffic doesn't behave like returning, direct (that is, it varies too much). I'd be really interest to hear theories, and whether anyone has any figures on the extent of HTTP referrer blocking.
Reporting & Analytics | | Dennis-529610