Advice about subpages/submenus
-
I am working on some pages on my site (www.crmi-online.com) and am curious as to the pros/cons of subpages/submenus. The challenge I face is that I feel like I am creating too many pages that are nearly the same which may result in way too many submenus/subpages.
Is it better to make a main page heading and hyperlink to related service page vs creating a subpage for it? (OR) Have the main page heading and multiple subpages even if the copy is very close to other pages.
This is the area I am having trouble with:
Services >
Office Automation>Workflow>Electronic Document Management>AP Processing>HR Onboarding
Thanks, I hope this makes sense.
-
I would be more concerned about the user journey than anything! If I were a user on your site and it took me 6 clicks to get to a web page I originally wanted I would get bored of the site and its content very quickly.
And if you think that the content on the pages is similar chances are so will Google and it will penalise you for having duplicate content.
I would keep it simple, make it easy for customer to find what they want. Having lots of content on one page is good if its written correctly and you'll see better SEO benefits from a good website structure that users can navigate around with ease.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Repeat keywords on the pages/titles
I know it is important to avoid duplicate titles and title tags, but I wanted to verify. Lets say you are a collection agency, would it be smart as a strategy to do domain.com/collectionagency/Dallas_ collection_agency and have that same key word structure for many states so many pages?
On-Page Optimization | | SeobyKP0 -
On-site optimization: Do we need local terms inside subpages?
We're optimizing a franchise's website for local SEO, where each franchise location has its own page on the main corporate site. We've identified a lot of keywords which are relevant for each location. But I'm wondering if we need to include the location as part of the keyword we're optimizing for. For example, picture "best yoga studio" as a keyword that is relevant, and the franchise has locations in San Francisco and San Mateo. Do we need to optimize for "best yoga studio san francisco" on the San Francisco subpage and "best yoga studio san mateo" on the San Mateo subpage? Or do we optimize for "best yoga studio" and is Google smart enough to return the San Francisco page for San Francisco searchers and San Mateo for San Mateo searchers, without our additional on-page optimization? I should mention that the franchise sub-page is being submitted via Moz Local and will have all the Google business listing, consistent citations, etc. Thanks in advance, --eric
On-Page Optimization | | EricOliver0 -
URL / Meta info for Author bio pages
When you create a biography page for authors that point back to their G+ account, do you include any other signals in the URL other than the authors name? For example, would you use www.domain.com/sam-spade or www.domain.com/sam-spade-biography, etc? Similar question for the meta description. Do you add any signals there? Or, is rel=author strong enough. Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
The "100 links/page recommendation" - Do Duplicate Links Count?
We have way too many links on our homepage. The PageRank Link Juice Calculator (www.ecreativeim.com/pagerank-link-juice-calculator.php) counts them to 300. But all of them are not unique, that is some links point to the same URL. So my question: does the "100 links/page recommendation" refer to all anchors on the page or only to unique link target URLs? I know "100" is just a standard recommendation.
On-Page Optimization | | TalkInThePark0 -
Seeking a Google Penalty / Panda & Penguin recovery expert
Hi folks, I've been dealing with an online travel agency who came to me looking for content marketing services. One look at their analytics & GWT was all I needed to see they have some serious site cleanup to do before they can start spending money on our services. Their search traffic floored with the first Panda update back in Feb 2011, and they've gone through all sorts of turbulence with the Penguin updates too. There are no messages in GWT, but I suspect their previous SEO guy might have deleted them to cover his tracks. I did a quick look at their link profile and there's all kinds of junk in there, they have dupe content all over the place and the whole thing needs cleaning up. In other words, it's a mess. I'd like to win some business from them, but first they need to talk to a Panda/Penguin recovery specialist. If you're interested, drop me a private message and I'll put you in touch with them. Thanks, Matt.
On-Page Optimization | | MattBarker0 -
URL with two forward slashes //
We have a potential client with a URL structure in this fashion: http://www.site-url.com//cpage/page.html pretty strange, right? my question is: How bad are the 2 forward slashes // for SEO? How bad is it to have that extra layer of /cpage in the URL? this doesn't appear to serve any other purpose than making the URL longer than necessary.
On-Page Optimization | | Motava0 -
Social media links/buttons - best practices
Has anyone tested social media buttons, to see which types, styles, and placements get the most clicks? Should they go at the top of an article, or are they OK at the bottom? Should the icons definitely have labels? Display # of tweets and Likes? How big should they be? My preference is for discrete buttons with a smallish, plain icon and a label. I don't display tweets or Likes, unless it's a healthy number. And I still think a "share by email" icon is important. I put them at the bottom of the article, to keep the home page uncluttered and lead the eye into reading the article. I'm also concerned about leaking rank from the homepage, especially for a site that's still establishing itself. But if moving buttons to the top gets more shares, that's probably better. Is there a Wordpress plugin that you really like? (I haven't found one yet - I'm still hardcoding my social media buttons.) Opinions are great, but test results are better! Can anyone share?
On-Page Optimization | | mattotoole1 -
Optimizing for Date Sensitive Products/Services
We have a product that we currently rank number one for, but would like to capture the date modified variations of the term (such as event 2011 or product 2012). My question is - what would be the best way to optimize for a date senstive product/service? Would it be better to include the date variation of the term on the main page for the product? Or should we create a new page entirely to capture this variation? I lean towards optimizing the existing page because the intent is the same whether a user is searching for product or product 2012. I should mention that the previous year versions of the product are not available. Merci. Chris Thompson
On-Page Optimization | | GroupPublishing0
