International linkbuilding for an national company
-
Hi guys,
Just wondering, what’s you take on doing international linkbuilding for an national company?
In Holland there are very few websites / blogs / information platforms about certain niches. Let’s take SEO for example. There are a few marketing websites, a few SEO related websites but at an certain point my attention goes to what’s happening in America (on Moz for example).
I think writing an YouMoz post is a great way to add something to the community. If that would reward an backlink, I’m all motivated to start writing! But does this help our rankings for Dutch query’s?
I can see a lot of examples in which “the place to be” isn’t a Dutch website, but some big ass international forum / website etc.
I would love to hear all of your opinions!
-
Hi Gianluca,
Thanks for taking the time to respond. Clear answer, will keep the distribution into mind!
-
Links are links... hence, if you earn an editorial link from an authoritative website, even if it is in English or not explicitly targeting your country target, it will count in terms of pure web popularity.
A stronger link profile will improve the overall SEO performances, therefore also the ranking for dutch keywords.
Said that, it is safer to maintain a balance between "national" and "International" backlinks, so to improve the geo-targeting. Moreover, a .nl website that has only or a big percent of backlink from site not targeting dutch can become suspect.
As Stramark said in his answer, having an English version of your site in a subfolder can justify, and even offer better opportunities for using a an International link building strategy for improving also the national SEO efforts.
-
Hi Wouter,
Thanks for your reply. Since you're from Holland as well, do you insert international linkbuilding in your offers to Dutch clients? Or do you only go for these links if you happen to stumble upon a good opportunity?
-
Have some international links can always help you out for your authority. Creating some englisch content/resources might be a good idea in order to attrackt links.
Creating your own profile page in englisch is a great place to start. This way your international buddy's can figure out what you are about, and you can link to it with a good reason.
Wouter - Online Marketing Bureau Stramark.nl
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Internal Link Checker
What is the best tool so you can type in one of your sites URLs and see what internal links are pointing to it from your own website?
Link Building | | webguru20143 -
Is it SEO OK if i cloak internal links and put them in sidebar ?
Hi, I just want to know if i cloak internal link/url and put them in sidebar? Basically i am looking out to cloak below url which contains parameter http://example.com/?tag=tag1+tag2 TO http://example.com/someword/sometagtag Is it SEO acceptable ? Thanks, Raj
Link Building | | RajeshB0 -
Is there a tool to keep track of internal links?
I am looking for a tool that will help me keep track of internal links. We are working on a website that has roughly 500 pages of unique content. We are at a point where we plan to go through all of those pages and look for natural, internal link building opportunities (as well as pages that may have too many "over optimized" links). It would be really helpful to know the following for each page: 1. URL (we can extract this)
Link Building | | BlueTraffic
2. Meta Title (we can extract this)
3. Target Keywords (we can manually enter these) 4. Internal Links To Other Pages - A field (or fields) where we could manually enter the URL of each page that this page links to (including the anchor text used) Once all of this data is entered, it would be great if this tool could also count how many incoming links each page has (from other pages on the site) or somehow show which pages link to it. This would help to identify pages that have zero internal links. Do you know if a tool like this already exists, or even a spreadsheet with some functionality like this already built in? Thanks,
JC0 -
Inbound links vs. internal links
Which scenario does more to help SEO - A) An inbound link from a low traffic/low page rank site to my site B) An internal link where one page of my site links to another page on my site
Link Building | | DVanSchepen0 -
Linkbuilding help discussion
I've seen a couple of questions about outsourcing linkbuilding. The general tone is that it is a very dangerous practice to select any service or to hire someone without a very thorough vetting of their past projects. This makes sense to me. But my businesses don't have the resources to hire an employee or an established seo firm. I am developing a sound linkbuilding practice from what I learn here at seomoz. The trouble is I just don't have the time to do it to the scale necessary. I can afford to hire an assistant/contractor for $15/hr or less. Would it be a good idea to hire someone from elance or odesk and work very closely with them to make sure they build quality links? Do you think this is better than hiring someone who says they can get me to google #1 for a specific keyword for $100 or so? Does seomoz or anyone else have any recommendations on where to go to find quality help? Thanks
Link Building | | JesseCWalker0 -
Linkbuilding TO Your Guest Blog Post?
Hypothetical situation: You write a guest blog post for a popular blog about your niche topic. The post is a hit and sends you visitors, leads, and social media followers. Would you consider running a linkbuilding campaign to the blog post in order to help it rank better for its target keyword(s), given that the post has proven to convert successfully, despite the fact that the post is on a domain other than your own?
Link Building | | AnthonyMangia0 -
Hiring a Company for Link Building
I am considering hiring a company to help develop link building for our websites. It is just too time intensive for me and I would like someone with experience to do it. So. . .what are the things I should ask of this company to make sure they know what they are doing and will do it in an ethical manner? What are some things I should make sure that they will NOT do with the links? Any guidance you have on what I should tell the company would be helpful.
Link Building | | findachristianjob0 -
Same IP for sites & linkbuilding - negative signal for search engines?
Let's say you have 40 websites which share the same IP and you place links to them on a bunch of sites (directories, blogs), albeit on different pages on these sites. Will search engines (google) see that they use the same IP and start having the links not-pass link juice based on that same IP?
Link Building | | qlkasdjfw0