Optimizing images on website. Is it bad to use the same alt names and keywords?
-
I have a webpage that I have 6 separate images showing step by step instructions of how to use our product with a sentence describing instruction inside image. I took screenshots of the instructions from the products App and uploaded them to webpage because they provide a great visual. I want to make sure I optimize correctly, can I use the same keywords for all the image names?
-
thats what I prefer to do - describe the image with the alt tag.
When you can use the target Keyword (in step by step instruction you surely could find ways) do it, but describe the image first. -
You need to consider why practically we use alt text to start with. Alt text assists visually impaired as they tend to use screen readers in order to browse web pages. Repeating the same information is superfluous not engaging and not helpful to the visually impaired.
Alt text is also how Search engines read pictures. Image search is becoming increasingly important, so repeating the same phrase would not be overly helpful for google to know what to show to answer a searchers inquiry. In fact it could be considered a negative at some levels.
Your alt text should give context and information to each image displayed. If your image fails to load one day... the alt text is what will be displayed in lieu.
In short each photo should have a context and hence there own description.
Hope that assists.
-
Hi there.
You surely can, but it wouldn't be called optimization then It's like if you ask if you can have the same text on all pages.
Usually, image optimization includes unique descriptive alt and title tags, as well as file name. Size optimization is probably the most important part, especially on mobiles.
There are lots of guides on the internet about image optimization, but they all go back to UX and looking good + what i said above.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Implications of using Images for Article Titles
Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg
On-Page Optimization | | JakeWarren1 -
My exactly website name is not in google search
my web site tournet.co but when i search that in google , google can not find it in search result . i have to say my website is a new site and its age is 3 month .
On-Page Optimization | | p.farrhad12365410 -
What is the best way to deal with creating a separate brand with it's own website when the main site already ranks well for the target keywords?
A client currently has a site that ranks well for a number of queries. They recently created a new site for a spin-off brand/company that they now want to focus on ranking for some of the keywords their original site already ranked for. What would be the best way to go about this without throwing away the existing authority and traffic the original site has for those queries?
On-Page Optimization | | P1WS_Sully0 -
Internal anchor text. Should we still use keywords?
I have a review site that has approximately 70 category pages. I'd like to include a few of them (not all 70) in the footer of the page for easy navigation and to direct the crawlers to the best ones. Is it advisable to use anchor text of "Category + reviews" or just leave it as "Category". I certainly dont want it to be overoptimized, but I do think its a good usability cue, so I'd be surprised if it was against guidelines. Any thoughts?
On-Page Optimization | | jim_shook0 -
Impact of rogue keyword in content
I have a page that is optimised - title, URL, content etc for the chosen keywords. However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points. Does this kind of scenario have any impact on ranking?
On-Page Optimization | | MickEdwards0 -
Which permalink structure should i use
Hi Im using wordpress for a trading market update site so most of the posts i add are time relevant... What permalink structure is best to use? Just /postname/ or /year/month/postname/ Thanks in advance! Chris
On-Page Optimization | | chrisleonard0 -
Website Content
Is it bad to have html pages on a blog? I converted a completely HTML site to wordpress, but havd hundreds of article pages that are still html.
On-Page Optimization | | azguy0 -
Keyword Optimization
I optimized this site filmeonlinenoi.com witch is in romanian for this keyphrase "filme online gratis" , i stuck on page 2, i cant get to the first page! I was, but i fall again to the second page...
On-Page Optimization | | Alexsmenaru0