Bounce Rate Spike Overnight - Did anyone else notice this?
-
Hello Moz Community,
Starting August 12th, 2015, my overall website traffic bounce rate spiked literally over night and I am trying to figure out why?
My traffic increase rate remained the same.
My time on page actually nearly doubled.
but my bounce rate shot up from 9% to 82%.This is the same issue for almost every page in my 500+ page website. My bounce rate in every page was always below 14%. And literally over night on August 12th, the bounce rate skyrocketed.
Did something roll out around that time?
Does anyone else have this same issue that would be kind enough to share some insight? -
Like Jono mentioned, check your referral traffic. I would recommend going into your analytics account, and segmenting by all sessions/organic/referral/direct to really see what is causing the high bounce rate. If it's referral traffic it's most likely referral spam. There are some good tools out there and filters to help get rid of that garbage and true up your numbers a bit more.
-
Yes this could be giving you issues. when you connected your yoast account did you remove the other code?
Even if the yoast one isn't working it would still be playing with your stats coming in.
-
Did the bounce rate increase across all referral sources?
-
I did have Google Analytics on the website, and them i connected my analytics account with the Yoast SEO premium account. Which i have now learned that the license key is currently not active since my server has an outdated version of PHP module cURL. We will be updating that in 2 days. Could this be a reason?
-
I haven't seen or heard of any changes but I do know that if you had two different analytics codes on the site at the same time it can play with the bounce rate and normally give you a very low bounce rate.
Did you change or remove any analytics codes around this date?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog Post SEO - Bounce Rate & Layout
Mozzers, I wrote the following blog post about Microsoft’s current offer to receive $100 free in bing ads. http://www.cildermansolutions.com/blog/free-bing-ads-coupon-for-2017-get-100-in-free-advertising-credits I noticed that the bounce rate on the post is higher than i was expecting; I am wondering if this is because I put the eligibility rules for collecting the ads coupon in the 2nd paragraph...and people are just seeing that right away and bouncing. I obviously don’t want to lie or trick readers, but i am wondering if the community has any idea/suggestions. Thanks, Matt
Search Behavior | | matt.nails0 -
90% website bounce rate - What am I doing wrong?
(Also not getting any comments on any of my articles) Hi, everyone! I'm very new to the community here, but I'm honestly at my wits end. I've run an affiliate marketing site for about 8 months now, and I've consistently had issues with bounce rate. I've tried to look into it myself, but I can't seem to determine what the issue is. A couple things, though - One, a lot of my traffic currently goes to two articles which don't actually have any intent to convert. I didn't even write those articles for the sake of conversion, they were just for fun and I thought they'd be useful to people who stumbled across them. So that could be one reason my bounce rate is so high, but I'm not sure.Anyway, I've asked a LOT of people in the past (I was part of an affiliate marketing community at one point - I asked the founders, friends, strangers, and other successful affiliate marketers about this) if there's anything wrong with my content, etc. The answer has always been no, that it's good. I'm sorry. My thoughts are a bit scatterbrained here. I just don't know what to do here. If all my content for 8 months has just utterly sucked, I'd feel pretty demotivated, but at least I could know what to improve going forward. That's what I need help with from you guys. Here's my website, though I'm not sure if links are allowed: http://cheapgamesguru.com/ My latest articles aren't really getting any traffic at all yet, so I'm not really concerned with them. Specifically, ignore my Future of the HTC Vive, Crusader Kings 2, and World of Warcraft articles. Those are part of my "fun blogs" where I just write about games and such with no real intent to convert. If they start getting traffic, then I'll go and add some more internal links or CTAs. However, a couple articles that I AM having issues with are here: http://cheapgamesguru.com/top-5-best-mid-tower-cases ; http://cheapgamesguru.com/top-5-computer-case-fans-the-best-case-fans-for-your-rig ; http://cheapgamesguru.com/what-is-the-best-micro-atx-case-for-gaming-top-5-best-micro-atx-cases (The links on the Micro ATX article are currently broken - This could very well be one of the reasons! However, this trend of high bounce rates started quite some time ago, so it's still an issue) Could it be as simple as a performance problem? I haven't checked my pagespeed recently, not since I switched to a new (Faster) host. I know users are far more likely to leave if the site doesn't load within 3 seconds. Another possible reason is referral spam, of course. I've tried my very best to eliminate it as much as possible, used filtering tools, etc. but I can't seem to completely eradicate it. Thanks in advance! Ask me for any details you might need.
Search Behavior | | Polycount0 -
HUGE spike in Google Analytics Traffic
Hi there, I am witnessing a giant spike in my Google Analytics data (website: www.exchangecapital.com ) and I am completely stumped. My website usually gains roughly 15-20 visitors a day at most--and as of 11:10 am today my sessions for the day are up to 150. The traffic spike started on Friday at 132 sessions, Saturday at 261, Sunday at 247, etc. It's common that our sessions don't even hit the double digits over the weekends, so you can imagine my confusion. After trying to pin down some irregularities in geography, browser, and behavior, I'm still at a loss. I'm seeing a big spike in organic traffic (all not provided), as well as direct page visits, and I'm gaining traffic from US, Brazil, United Kingdom, Mexico, Spain, Malaysia, etc. etc--so not just one specific area. Is anyone else witnessing this in their data? Does anyone have any insight or ideas as to how I can look further into this? I am at a loss and any information would be appreciated. Thanks in advance! Lauren McLaughlin
Search Behavior | | LMcLaughlin0 -
Creation of Landing Pages. Subdomain or something else?
Hi, I have an issue deciding how my landing pages should be like and I would like to ask for your help. Currently my landing pages are configured and presented like this: http://www.example.com/fra/Landing75.php?t_src=example&t=AFF&t_cre=keyboard-price&t_trm=160o600&B=1496&A=371&TargetURL= I would like to know if making a subdomain landing page is advised, maybe something like this: http://LandingPage.example.com/Landing75.php?t_src=example&t=AFF&t_cre=keyboard-price&t_trm=160o600&B=1496&A=371&TargetURL= Or if you suggest doing something else with my landing pages - I would like to know that as well. p.s. - How I tell the webmasters (my affiliates) to make a clickable button that won't be a direct link to my landing page but will be some form of non-visible redirect? Thanks in advance 🙂
Search Behavior | | JonsonSwartz0 -
Noticed Bing UK and Yahoo UK are almost exactly the same ranking results?
I've run a few keyword ranking updates today and I've noticed that Bing UK and Yahoo UK results are almost exactly the same? This is unusual, the results for these two engines rarely tally with one another. Is anyone seeing the same?
Search Behavior | | MiroAsh0 -
80% Bounce Rate.. Any ideas why?
I launched at the beginning of the year and get about 7k uniques a month with about 50 or so unique pages. (Just in case sample size is maybe an issue?) Anyhow, here is an example page, it has about 1200 uniques and a bounce rate of 90% http://winefolly.com/update/calories-in-wine/ Any ideas why? A lot of traffic comes from social media right when the post comes out, maybe they are looking and leaving?
Search Behavior | | winefolly0 -
Has anyone yet seen any Search or User benefits from implementing any Schema tags (as in Schema.org) ? Thanks
Schema tags have been around for a while, am really interested in knowing of any noticeable benefits seen by anyone who has had experience of implementing Schema tags.
Search Behavior | | SimonCullum0 -
How do you address 95% bounce when in makes no sense?
I have a content rich site. All of the feedback I get from users is positive in nature and the content matches exactly what people are searching for. It's easy to match search keywords with appropriate content on a "how to" site. Yet, from day one I am seeing 95+ bounce rates with time on site around 20 seconds. There are pages however with hundreds of comments and active discussions, so I have no idea how to address this problem. I have researched bounce rates and time on site until I am blue in the face with no luck in resolving the problem. Can you suggest somethings that I should change or address? high_bounce_Page_1.jpg
Search Behavior | | seoatsea0