Universal Google analytics e-commerce tracking code?
-
Hi Mozzers,
I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page?
Can someone send me a sample of code I need to be adding? What kind of customization does it require?
The more details you can provide the better!
Thanks!
-
Thanks Martjin!
-
Hi Taysir,
No they won't need their own thank you page. Usually a shop will have their own thank you page for all products. I don't have any experience running this through Tag Manager but usually how it would work that you have an array of data on the products that you sold and that you loop through it.
As all of this usually runs from the back-end of a shop it's something you should talk about with your developer on how they can do this the best way possible.
-
Hi Martijn,
Thanks for your response! The one part I am confused about is that it seems that each product will need their own thank you page with the product specifics on the tracking code. Is that correct?
If this the way to implement it, how do you manage to create multiple tracking codes for multiple products? Tag manager would probably be recommended, right?
Finally if someone purchases multiple products we would need to have multiple additem' within the code? How do you possibly figure out all the scenarios for different items to add when the e commerce carries 100s of products?
Thanks for letting me know!
-
I hope you don't use that for tracking e-commerce as it doesn't contain the e-commerce tracking
To enable e-commerce tracking you need a couple of JS functions. All the documentation you'll need around this topic can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce
ga('require', 'ecommerce'); is the first to load the GA E-commerce Library.
ga('ecommerce:addTransaction', {
'id': '1234', // Transaction ID. Required.
'affiliation': 'Acme Clothing', // Affiliation or store name.
'revenue': '11.99', // Grand Total.
'shipping': '5', // Shipping.
'tax': '1.29' // Tax.
});This part is where you fill in all the details of the transaction, so it's a summary. In the next step you'll add all the needed data for the items within the transaction.
ga('ecommerce:addItem', {
'id': '1234', // Transaction ID. Required.
'name': 'Fluffy Pink Bunnies', // Product name. Required.
'sku': 'DD23444', // SKU/code.
'category': 'Party Toys', // Category or variation.
'price': '11.99', // Unit price.
'quantity': '1' // Quantity.
});The last command: ga('ecommerce:send'); will send the transaction to GA.
-
Hi Taysir,
You might find this helps: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce
my code is:
-
Are you using an particular flavor of shopping cart or a custom e-commerce solution? You might want to try searching for plugins/extensions that can do this for you. Google Tag Manager is another way to do this.
-
Thanks for providing the doc but I have read them and still finding it confusing. I'd like to get a sample of the tracking code and what to customize within the code. Your google search is focused on classic GA and not universal GA.
-
Hi there. Read this google documentation: https://support.google.com/analytics/answer/1009612?hl=en
Or any article from first two page here: http://bfy.tw/267R
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Display" referrals on google analytics
We have just had 200+ visits on the 'Display' channel within 5 minutes - these referrals are from all over the world and this is very out the ordinary for our business - should we be concerned? 9cHllwW
Reporting & Analytics | | RayflexGroup0 -
Google Analytics - Events impacting session data
Hi Mozzers, Has anybody ever experienced event tracking significantly impacting session data? Here's a summary of what I'm finding: When I measure sessions to a particular hostname (a subdomain) in my Google Analytics report, sessions dropped by over 100% when I removed some event tracking on that subdomain (an event was triggered when a user clicked on a particular button). When I reinstate that event tracking, sessions go back up to around where they used to be. Can anybody understand why this might be happening? Thanks!
Reporting & Analytics | | A_Q0 -
Can I move Google tracking from one account to another?
Hi: We've recently taken over the hosting of a client's web site. Is there a way to move the Google Analytics tracking from the old host's account to the client's account without losing all the history?
Reporting & Analytics | | Stamats0 -
Need help with excluding IP addresses in Google Analytics
In Google Analytics, are you able to add more than 1 IP address to an exclude filter? I found this article, http://www.creare.co.uk/filter-multiple-ip-addresses-in-google-analytics, but wasn't sure if it was the right way to do this or if I should create a new filter for each IP address. Also, when I try to create a new filter, it only will let me select from a list of profiles I have created whereas on other accounts I've been able to create several new filters without any problems. Does anyone know why this might be?
Reporting & Analytics | | jfeitlinger0 -
Google Analytics subdomain ecommerce tracking flatlines :-(
Buongiorno from 19 degrees C wetherby UK 🙂 This website http://www.philpotts.co.uk/ contains a shop sub domian @ http://shop.philpotts.co.uk/. I configured the site Ga analytics code to include the subdomain (see below code). I had to do this as i was getting refferal data from the actuall subdomain. But after following the instructions on p117 of cutroni's ga book things have gone wrong, mainly now eCommerce data has dissapeared 😞 So my question is please: "Why has installing the GA code above caused eCommerce tracking to suddenly go dead?" Grazie tanto,
Reporting & Analytics | | Nightwing
David0 -
Switching Google Analytics from Urchin to GA
I want to finally make the switch from Urchin to GA in Analytics, but the Google support page is no longer working (I realize I'm late to this so they likely took it down/moved it to where I can't find it). I've been searching on Google but can't find a straightforward guide to changing that won't disrupt my data. Anyone have a link to a working guide, or can you provide some guidance?
Reporting & Analytics | | Axios_Systems0 -
Multiple Domain Tracking with One Google Analytics Account
I am working on multiple online retail stores as follow. Right now, I have tracking facility with multiple account. Attached image can give you more idea about it. http://www.vistastores.com/
Reporting & Analytics | | CommercePundit
http://www.lampslightingandmore.com/
http://www.vistapatioumbrellas.com/ I don't want to track my statistics with multiple account. Because, it may take too much time behind Goal set up as well as analysis. Can I track all data under one account for all online retail stores? 6464019053_bda32e9fe0_b.jpg0 -
Google Analytics Options
A couple of months ago, I read about a new web stats application that is real time but more importantly let's you track user actions on a page (i.e. which buttons were clicked for example). This information would obviously be very helpful in continuing to improve site performance. Anyone have suggestions or know the name of this application? I do not mind paying but am not looking for an enterprise class application.
Reporting & Analytics | | Mont0