Universal Google analytics e-commerce tracking code?
-
Hi Mozzers,
I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page?
Can someone send me a sample of code I need to be adding? What kind of customization does it require?
The more details you can provide the better!
Thanks!
-
Thanks Martjin!
-
Hi Taysir,
No they won't need their own thank you page. Usually a shop will have their own thank you page for all products. I don't have any experience running this through Tag Manager but usually how it would work that you have an array of data on the products that you sold and that you loop through it.
As all of this usually runs from the back-end of a shop it's something you should talk about with your developer on how they can do this the best way possible.
-
Hi Martijn,
Thanks for your response! The one part I am confused about is that it seems that each product will need their own thank you page with the product specifics on the tracking code. Is that correct?
If this the way to implement it, how do you manage to create multiple tracking codes for multiple products? Tag manager would probably be recommended, right?
Finally if someone purchases multiple products we would need to have multiple additem' within the code? How do you possibly figure out all the scenarios for different items to add when the e commerce carries 100s of products?
Thanks for letting me know!
-
I hope you don't use that for tracking e-commerce as it doesn't contain the e-commerce tracking
To enable e-commerce tracking you need a couple of JS functions. All the documentation you'll need around this topic can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce
ga('require', 'ecommerce'); is the first to load the GA E-commerce Library.
ga('ecommerce:addTransaction', {
'id': '1234', // Transaction ID. Required.
'affiliation': 'Acme Clothing', // Affiliation or store name.
'revenue': '11.99', // Grand Total.
'shipping': '5', // Shipping.
'tax': '1.29' // Tax.
});This part is where you fill in all the details of the transaction, so it's a summary. In the next step you'll add all the needed data for the items within the transaction.
ga('ecommerce:addItem', {
'id': '1234', // Transaction ID. Required.
'name': 'Fluffy Pink Bunnies', // Product name. Required.
'sku': 'DD23444', // SKU/code.
'category': 'Party Toys', // Category or variation.
'price': '11.99', // Unit price.
'quantity': '1' // Quantity.
});The last command: ga('ecommerce:send'); will send the transaction to GA.
-
Hi Taysir,
You might find this helps: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce
my code is:
-
Are you using an particular flavor of shopping cart or a custom e-commerce solution? You might want to try searching for plugins/extensions that can do this for you. Google Tag Manager is another way to do this.
-
Thanks for providing the doc but I have read them and still finding it confusing. I'd like to get a sample of the tracking code and what to customize within the code. Your google search is focused on classic GA and not universal GA.
-
Hi there. Read this google documentation: https://support.google.com/analytics/answer/1009612?hl=en
Or any article from first two page here: http://bfy.tw/267R
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
No Google Analytics code on page BUT reporting is active
How could Google Analytics be reporting data if my pages don't have the GA code on them? Mike
Reporting & Analytics | | Mike_c0 -
Regular Expressions in Google Analytics
Hi All I've been struggling to create a regular expression for a Google Analytics goal step that would match the following: ^/specifictextstring/anytextstring/anytextstring/
Reporting & Analytics | | Cabbagefeet
^/specifictextstring/anytextstring/ However I don't want it to match any URLs that end with: /anytextstring**_**phonecall or /phonecall, for example: /specifictextstring/anytextstring/anytextstring/anytextstring**phonecall
/specifictextstring/anytextstring/anytextstring**phonecall
/specifictextstring/anytextstring/anytextstring/phonecall
/specifictextstring/anytextstring/phonecall Does anyone have any ideas? Thanks in advance for all contributions.0 -
Uptick in not tracked conversions / anyone have a list of things that google analytics will not track
There seems to have been an uptick in users on our site not being tracked in Google Analytics cause I see a lot more un-tracked revenue in the last 6 months then I used to. I know analytics is still working as it has been tracking a normal amount of visits but I assumed there might be a reason less would be actually showing up in analytics (mabye a change is what is being reported as organic). I know a lot of stuff goes into "not provided" such as logged in search and stuff like that but is there a list of all of the ones that go into not provided and all that just do not get tracked (javascript not enabled, iOS?). If it could be something else as well let me know. Thanks for the help!
Reporting & Analytics | | Gordian0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
"It appears there's a problem with our connection to your Google Analytics ...
account. Please go to your Settings page to update your connection." I set up a GA account for our website (www.edao.biz) prior to creating the SEO campaign. When I set up the campaign it told me there was a problem. I tried to fix the connection using the Settings page and it created a second account - however, it still cannot connect to it. In the GA account, it shows that I have granted access to pro.seomoz.org. I did not setup a 2-step verification with GA; don't think that's the issue. Should I blow both GA accounts away and try again? I don't think it's working correctly, and I would really like to be able to see the analytics for our site. I did see that in the GA account I had checked [v] Share my Google Analytics data... [v ] with other Google products only. - What should be the proper setting? (BTW I'm a bit lost with the new GA, I still go to the old interface (though ugly, it shows more links and info)) Thank you, Ingrid
Reporting & Analytics | | IngridWood0 -
How to change a url for google analytics account
We recently changed the url of a client's website. Is there a way to change the url on the ga account instead of creating a new account so that we don't lose comparative data? Thanks! Sorry- I know this is a novice question.
Reporting & Analytics | | marketing12340 -
Google Analytics Goal Funnel Visualization Issue
I've setup a goal funnel but am having an issue when I look at the funnel visualization. It doesn't appear to be recognizing the 1st step of the funnel that I've defined in the goal edit page. The "Property Listing page view" is located at /listings/xxx where xxx is the number of the property. Within the funnel, I've added /listings/*, but when I go to see the funnel visualization, I see 0 counts for this step (even though it clearly shows on the entrance page to the left "/listings/622, etc". I've attached a .pdf with a few images to help make this clearer. Any thoughts? CRD-Funnel.pdf
Reporting & Analytics | | chrisfree0