Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?

[flightcentre20]

We’re promoting our sub-page it's http://www.flightcentre.ca/flights/london on our homepage under the slideshow so I need to see how many people went to the homepage, then went to this page, and then converted (enquired or booked.) What I can’t see is how many people did that. I know how to look up how many people landed on that page and then converted, but I need to know how many people navigated there and then converted. Is that possible?

I can only see Goal Completions if I look at that page as a landing page, but that only presents a very slim view of the total visits when compared to those pages generally.

Any way to check the entire behavior or activities happening through this page i.e. /flights/london?

[flightcentre20]

I don't have much knowledge about GTM. I will have to test the way you've recommended and see it would work for us in order to track this type of traffic. Huge appreciated for investing time on this issue and provide valuable recommendations. Thank you so much.

[katemorris]

You would be able to set up a custom segment using the defined Event Label, Action, and/or Category you set up. Then to see how many convert, you just change the segment to that new segment you made and look at conversions.

That sounds a little vague, but does it make sense to you?

[flightcentre20]

Yes, you are right, many be URL builder is not the right way to track this traffic. So If I use GTM to tag this traffic, where exactly I can see the report for London page in Google Analytics? Any idea?

[katemorris]

Sorry for my delay in replying.

The URL builder is meant for external campaigns. I would be worried about using that and losing the actual referral data. Are you going to need to see where the traffic came from before they got to the homepage? If not, you can use this. Make sure there is a canonical on the London page if you do to ensure the URL Builder URL isn't indexed. If you do need that data, we will need to explore another area.

In that instance for tag manager, I'm suggesting using the current setup to pull in specific click tracking, not pageview like you showed. Something like here: https://support.google.com/analytics/answer/6164470?vid=1-635804359701533130-3696063864

[flightcentre20]

So, you meant to say that to track this type of specific event or promotion, I need to create new tagging through GTM and send all clicks to Google Analytics. (I'm not much educated about GTM, have basic knowledge though). Let's say according to attached screenshot will create new tagging based on type of triggers I want to track and I can view/receive that report or metrics into GA under the any of the segment or >Event section? That's what it is?

Is there any alternate way to track this type of traffic? Like, using URL builder for custom campaign parameters?

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[katemorris]

Okay, you should be able to use Tag Manager to track this.

I would recommend tagging the traffic that click on the one link to London from the homepage. Using that tracker, you can see any conversions that happen over time from anyone that ever clicked on that link. That means those that convert immediately or those that convert later. Anyone that clicks that link.

Is that what you're looking for? If it is, I'll help you with instructions for the tag; or I'll try to. I'm not a Tag Manager major user, but happy to work you through this or get someone that is better with it. What I am hoping is if you tag the click, then you might be able to segment using that tag.

[flightcentre20]

Yes! We are.

[katemorris]

I see code for Google Tag Manager, are you using that?

[flightcentre20]

Appreciated Kate for your positive response. Yeah! you got me right. We’re promoting this page on our homepage - so I need to see how many people went to the homepage, then went to london page, and then converted (enquired or booked.)  Is that possible? What I can’t see is how many people did that and navigated there and then converted.

We have already setup two goals to track these conversions:

Goal 1 Booking flights:  /flights/booking/confirmation with funnel steps
Goal 2 Enquiry: /enquiry/travel-enquiry-success

Those are working fine at this moment for us. Please let me know if you need to see the admin setup so I'll send the screenshot for them.

[katemorris]

Hi Marty,

There seems to be some miscommunication going on. Let me see if I can help. If you don't mind, I am going to summarize the problem here. Can you confirm if I have that right? Then we can move to a solution.

You have a page you want to track clicks from the homepage to that and then to conversion (enquire or book). The pages in question are: flightcentre.ca (calling this home) and  flightcentre.ca/flights/london (calling this london).

You have 2 goals: booking and enquiry. I assume those are set up as goals and are reporting correctly?

If that's the whole problem, I might have a solution for you.

[flightcentre20]

Thanks Dmitrii for your generous reply. Here's not the issue of funnel. I'have been asking very specific question in order to track any specific sub-page or promotional page and that I was asking to SEO engineer. Anyways thanks for your time and help. Huge appreciated.

[DmitriiK]

Here is a video you can watch  about how funnels work and how they should be set up to achieve what you need: https://www.youtube.com/watch?v=6IzxqN0WLjM

Please, read through links I've sent, do some self-education if you want to use Google Analytics. GA team has full course for free on how to use their products - https://analyticsacademy.withgoogle.com/explorer

Or hire a professional to do it for you. This is easy work and can be done in several minutes, so it won't cost you much at all.

[flightcentre20]

Yes, We've already setup a funnel. (that works great) Please see the image 2. It's combined with three images.

[DmitriiK]

So, the "Booking-Flights" is destination goal. Therefore you can set up a funnel to see how many people are going through index page first. Google for videos or guides on how to setup funnels - there are tons of them.

[flightcentre20]

Thanks Dmitri. So what am I supposed to do now? Can you please see the screenshot for all Goal types. Do we need to change them?

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[DmitriiK]

I assume you guys don't have a tech SEO person. You really should have one.

https://support.google.com/analytics/answer/1012040?vid=1-635799114555282202-2288293858#goal_types

https://support.google.com/analytics/answer/1032415#goal_types

[flightcentre20]

Oh! It's a two type of goals, one is online booking and another is email enquire.

For online booking, start with http://www.flightcentre.ca/flights/london/book and then select flight and then credit card confirmation and last itinerary details.

For email enquire http://www.flightcentre.ca/flights/london/enquire?passedSearchType=byCriteria&passedSpecialities=London&search=Toronto this is just a simple form that works separately. We just looking for online booking goal. Most probably we have setup a goal correctly but we need to find the goal completion and visits for specific this /london promotional page. Hope this helps.

[DmitriiK]

What I meant was how is it setup technically. What's the type of a goal? how exactly it works?

[flightcentre20]

We have setup goal for http://www.flightcentre.ca/flights/ section, not for /flights/london so how do we track the behavior for particular this destination? Please see the screenshot.

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[DmitriiK]

Uhm.. I'm very confused. How is your goal setup?

[flightcentre20]

I've checked reverse goal path, but in there,it shows all completion steps, it doesn't show the page path that how many users entered through that page and complete the goal. We haven't setup a separate goal for this /flights/london landing page though.

In regards to add the parameter to main index link only it means to http://www.flightcentre.ca/flights/london page only? Correct? And if we want to see the goal flow, do we need to setup a separate goal for this destination page?

Please let me know.

[DmitriiK]

Actually, have you looked into reverse goal path? if it takes a user less than three pages to visit to complete that goal, then you gonna see it there.

If you do use campaign tracking parameters, then you'd need to add parameter to main index link only. About destination goal - is the type of goal destination type? Otherwise it won't be accurate at all.

[flightcentre20]

Thanks Dmitrii for your quick response.

Nope, we're not using any campaign tracking to track this promotion. We have multiple sub-page urls to see the user behavior like main page It’s http://www.flightcentre.ca/flights/london though the completions would happen at http://www.flightcentre.ca/flights/london/deals and http://www.flightcentre.ca/flights/london/enquire?passedSearchType=byCriteria&passedSpecialities=London&search=Vancouver and http://www.flightcentre.ca/flights/london/book

So do we need to add the parameters only to main page i.e. http://www.flightcentre.ca/flights/london ? In addition, at the moment we don't have setup any separate goal for this destination page. Do we really need to do that to track this campaign accurately? Or we can see all goal flow from custom campaign?

[DmitriiK]

Hi there.

So, you want to see how many people converted by clicking on "ad" on home page?

If so, use campaign tracking. https://support.google.com/analytics/answer/1033867?hl=en

Add parameters to url from index page, then you would be able to go to GA campaigns section and see all the data you need.

P.S. if you have your goals setup as destination types, then you can use goal funnels.