Landing Pages
-
My question is with regards to my Adwords campaign. Is it best practice to have the user, or potential customers, land on a single page landing page or to an actual website? Does a single page landing page, with no other links, help with conversion?
i would be greatful for any opionion.
-
setup an A/B test......measure results ...then pick a winning strategy for your product.
I have clients that perform better pointing traffic to a relevant page on their website (usually products with longer buying cycles).
And I have other clients that perform best pointing traffic to a landing page with no other click options...all clicks lead down the conversion path. These are usually impulse buys, "free trial" signups, low cost products, etc.
The real question is , what works best for your product/company. Setup an A/B test..measure results ...then pick a winning strategy for you
-
Just to piggyback a bit off of Marcus's point -- the benefit of PPC is that you can get a lot of information in a short period of time (at a cost though of course). Generally, I agree with Marcus' advice, but the key to PPC is experimentation and learning from what works for you, your site, and your visitors/customers and then what doesn't.
i.e. You can set up the two campaigns run them head to head and see what converts better.
-
Hey Robert
As ever, it all depends but as a general rule of thumb you want consistent messaging throughout.
We are looking for consistency throughout:
- Keywords Targeted
- Advert Copy
- Landing page copy and goals
If we go with the tired old green widgets example then:
- Keyword: Cheap Green Widgets
- Advert Title: Cheap Green Widgets
- Landing Page Title: Cheap Green Widgets
The action we want the client to take is tightly aligned from keyword, to advert to landing page copy.
This approach can increase quality scores so give you better placement for less money and more importantly we don't want to pay people to visit unless they are as likely as possible to follow through to whatever our conversion goal is.
Hope that helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Photos or Video Best for Landing Pages?
My real estate brokerage firm is promoting a listing via advertising on LinkedIn. The advertising links to a landing page: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket Rather than photos, the landing page has a 1 minute video. So far we have had about 10 visits to the page. Visitors leave the landing page after a few seconds. So they are not looking at the video. Would it be better to replace the video with photos? Or is engagement generally better with video? My thinking is that business owners may not have the patience or the time for a video and they would more likely have the time and willingness to click on photos. I would be willing to test this further, but at $5/click it could get costly! Any thoughts?
Conversion Rate Optimization | | Kingalan1
Thanks,
Alan Rosinsky1 -
Too many pages or not enough?
I have an SEO question for you: My client is building a new website and wondered about individual pages for his items, let me break it down for you... He sells display cabinets, one of which is a shot glass cabinet. He has 5 types of the shot glass cabinets, that come in 3 different types of wood, 2 different mirrored backings, and with or without a locking mechanism... Now is it better, SEO-wise, to create 5 pages for his shot glasses, with the selectable options, or is it better to create a different page for each of his shot glass cabinet options? This would mean something like 24 different shot glass pages. He feels that the more pages he has, the more lines he's throwing out there looking for a bite, but he, and I, don't know if that is necessarily a good thing for SEO. The pages would be named slightly differently, but the copy on each page would read just about the same... What do you think? 5 pages with options, or 24 pages again with the ability to change the options. Side Question: If more pages is the way to go, what would be the draw back when he does this with his other 8 cabinet types and their multitude of configurations? Thanks for the help!
Conversion Rate Optimization | | robertsteck0 -
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
SaaS Landing Page Copy
Hi We have a SaaS online invoicing software website. We want to optimize our landing page for conversion. Everything we read about conversion says Big H1 Copy, short, precise and catchy. 3 bullet points and thats it. Very very little copy. Question is is this bad for our SEO. Will google rank our home\landing page if we do not have lots of natural keyword copy? SEO and CRO are conflicting here aren't they? Thanks
Conversion Rate Optimization | | Studio330 -
Help Me Improve this Page, Please
Time for the weekly "help me improve this page" post 🙂 I'd appreciate it if you all would take a look at this page and give me some tips to improve it from a user - point - of - view. The URL is http://goo.gl/9mcyF My main goal is conversions and I'm trying to make this page as good and helpful and easy as possible for potential buyers and visitors. I'd appreciate any tips or suggestions that you think may help. Thanks!
Conversion Rate Optimization | | Prime851 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0