Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?
-
We’re promoting our sub-page it's http://www.flightcentre.ca/flights/london on our homepage under the slideshow so I need to see how many people went to the homepage, then went to this page, and then converted (enquired or booked.) What I can’t see is how many people did that. I know how to look up how many people landed on that page and then converted, but I need to know how many people navigated there and then converted. Is that possible?
I can only see Goal Completions if I look at that page as a landing page, but that only presents a very slim view of the total visits when compared to those pages generally.
Any way to check the entire behavior or activities happening through this page i.e. /flights/london?
-
I don't have much knowledge about GTM. I will have to test the way you've recommended and see it would work for us in order to track this type of traffic. Huge appreciated for investing time on this issue and provide valuable recommendations. Thank you so much.
-
You would be able to set up a custom segment using the defined Event Label, Action, and/or Category you set up. Then to see how many convert, you just change the segment to that new segment you made and look at conversions.
That sounds a little vague, but does it make sense to you?
-
Yes, you are right, many be URL builder is not the right way to track this traffic. So If I use GTM to tag this traffic, where exactly I can see the report for London page in Google Analytics? Any idea?
-
Sorry for my delay in replying.
The URL builder is meant for external campaigns. I would be worried about using that and losing the actual referral data. Are you going to need to see where the traffic came from before they got to the homepage? If not, you can use this. Make sure there is a canonical on the London page if you do to ensure the URL Builder URL isn't indexed. If you do need that data, we will need to explore another area.
In that instance for tag manager, I'm suggesting using the current setup to pull in specific click tracking, not pageview like you showed. Something like here: https://support.google.com/analytics/answer/6164470?vid=1-635804359701533130-3696063864
-
So, you meant to say that to track this type of specific event or promotion, I need to create new tagging through GTM and send all clicks to Google Analytics. (I'm not much educated about GTM, have basic knowledge though). Let's say according to attached screenshot will create new tagging based on type of triggers I want to track and I can view/receive that report or metrics into GA under the any of the segment or >Event section? That's what it is?
Is there any alternate way to track this type of traffic? Like, using URL builder for custom campaign parameters?
-
Okay, you should be able to use Tag Manager to track this.
I would recommend tagging the traffic that click on the one link to London from the homepage. Using that tracker, you can see any conversions that happen over time from anyone that ever clicked on that link. That means those that convert immediately or those that convert later. Anyone that clicks that link.
Is that what you're looking for? If it is, I'll help you with instructions for the tag; or I'll try to. I'm not a Tag Manager major user, but happy to work you through this or get someone that is better with it. What I am hoping is if you tag the click, then you might be able to segment using that tag.
-
Yes! We are.
-
I see code for Google Tag Manager, are you using that?
-
Appreciated Kate for your positive response. Yeah! you got me right. We’re promoting this page on our homepage - so I need to see how many people went to the homepage, then went to london page, and then converted (enquired or booked.) Is that possible? What I can’t see is how many people did that and navigated there and then converted.
We have already setup two goals to track these conversions:
Goal 1 Booking flights: /flights/booking/confirmation with funnel steps
Goal 2 Enquiry: /enquiry/travel-enquiry-successThose are working fine at this moment for us. Please let me know if you need to see the admin setup so I'll send the screenshot for them.
-
Hi Marty,
There seems to be some miscommunication going on. Let me see if I can help. If you don't mind, I am going to summarize the problem here. Can you confirm if I have that right? Then we can move to a solution.
You have a page you want to track clicks from the homepage to that and then to conversion (enquire or book). The pages in question are: flightcentre.ca (calling this home) and flightcentre.ca/flights/london (calling this london).
You have 2 goals: booking and enquiry. I assume those are set up as goals and are reporting correctly?
If that's the whole problem, I might have a solution for you.
-
Thanks Dmitrii for your generous reply. Here's not the issue of funnel. I'have been asking very specific question in order to track any specific sub-page or promotional page and that I was asking to SEO engineer. Anyways thanks for your time and help. Huge appreciated.
-
Here is a video you can watch about how funnels work and how they should be set up to achieve what you need: https://www.youtube.com/watch?v=6IzxqN0WLjM
Please, read through links I've sent, do some self-education if you want to use Google Analytics. GA team has full course for free on how to use their products - https://analyticsacademy.withgoogle.com/explorer
Or hire a professional to do it for you. This is easy work and can be done in several minutes, so it won't cost you much at all.
-
Yes, We've already setup a funnel. (that works great) Please see the image 2. It's combined with three images.
-
So, the "Booking-Flights" is destination goal. Therefore you can set up a funnel to see how many people are going through index page first. Google for videos or guides on how to setup funnels - there are tons of them.
-
Thanks Dmitri. So what am I supposed to do now? Can you please see the screenshot for all Goal types. Do we need to change them?
-
I assume you guys don't have a tech SEO person. You really should have one.
https://support.google.com/analytics/answer/1012040?vid=1-635799114555282202-2288293858#goal_types
https://support.google.com/analytics/answer/1032415#goal_types
-
Oh! It's a two type of goals, one is online booking and another is email enquire.
For online booking, start with http://www.flightcentre.ca/flights/london/book and then select flight and then credit card confirmation and last itinerary details.
For email enquire http://www.flightcentre.ca/flights/london/enquire?passedSearchType=byCriteria&passedSpecialities=London&search=Toronto this is just a simple form that works separately. We just looking for online booking goal. Most probably we have setup a goal correctly but we need to find the goal completion and visits for specific this /london promotional page. Hope this helps.
-
What I meant was how is it setup technically. What's the type of a goal? how exactly it works?
-
We have setup goal for http://www.flightcentre.ca/flights/ section, not for /flights/london so how do we track the behavior for particular this destination? Please see the screenshot.
-
Uhm.. I'm very confused. How is your goal setup?
-
I've checked reverse goal path, but in there,it shows all completion steps, it doesn't show the page path that how many users entered through that page and complete the goal. We haven't setup a separate goal for this /flights/london landing page though.
In regards to add the parameter to main index link only it means to http://www.flightcentre.ca/flights/london page only? Correct? And if we want to see the goal flow, do we need to setup a separate goal for this destination page?
Please let me know.
-
Actually, have you looked into reverse goal path? if it takes a user less than three pages to visit to complete that goal, then you gonna see it there.
If you do use campaign tracking parameters, then you'd need to add parameter to main index link only. About destination goal - is the type of goal destination type? Otherwise it won't be accurate at all.
-
Thanks Dmitrii for your quick response.
Nope, we're not using any campaign tracking to track this promotion. We have multiple sub-page urls to see the user behavior like main page It’s http://www.flightcentre.ca/flights/london though the completions would happen at http://www.flightcentre.ca/flights/london/deals and http://www.flightcentre.ca/flights/london/enquire?passedSearchType=byCriteria&passedSpecialities=London&search=Vancouver and http://www.flightcentre.ca/flights/london/book
So do we need to add the parameters only to main page i.e. http://www.flightcentre.ca/flights/london ? In addition, at the moment we don't have setup any separate goal for this destination page. Do we really need to do that to track this campaign accurately? Or we can see all goal flow from custom campaign?
-
Hi there.
So, you want to see how many people converted by clicking on "ad" on home page?
If so, use campaign tracking. https://support.google.com/analytics/answer/1033867?hl=en
Add parameters to url from index page, then you would be able to go to GA campaigns section and see all the data you need.
P.S. if you have your goals setup as destination types, then you can use goal funnels.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
PPC & Google analytics - super advanced online course ?
Hi guys, I'm looking for online course for PPC & Google analytics... I'm not looking something for starter and im not looking for something
Conversion Rate Optimization | | EdmondHong87
that you can find on YouTube...I'm talking about super advanced...The best of the best! Anyone know something like this ? Thx1 -
How to track conversions?
Hi Mozers, Anyone know how I can go about finding what my conversion is on my site? Or how to go about setting up tracking?
Conversion Rate Optimization | | edward-may0 -
Landing page on a separate domain?
I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive. The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea? Would you recommend another approach?
Conversion Rate Optimization | | RaginCajun0 -
Landing page experts, for lead gen conversion
If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?
Conversion Rate Optimization | | jdcline0 -
Can using the Google Keywords tool and/or SEOmoz cause problems for my company's IP address?
I just started with a company a few weeks back, working on-site doing SEO work. I've been using SEOmoz as well as Google Adwords' Keywords tool. I just got a message from one of our reps saying that people at the office (and this is a huge office) have reported tons of CAPTCHAs being thrown up frequently. I told them I had been running searches with Google Keywords tool and SEOmoz, but would that really cause that much of a problem? Is there anything I can do in order to fix this, some keyword finders that won't get me in trouble, etc.?
Conversion Rate Optimization | | SmokewagonKen0 -
Adwords Tracking
Hi, With Adwords conversion tracking is it worth allow Analytics data in as well? Does that confuse the adwords tracking data? Does it only include Analytics data that has been set up for conversion tracking? I hope i am asking the right questions 🙂
Conversion Rate Optimization | | wood1e19680 -
Huge Increase in Search Traffic - Expected Drop in Conversions?
We've recently implemented a successful strategy whereby we've increased non-branded organic search traffic by over 50%. We started with our niche products and secured those rankings and then expanded the program to include local results. Rev is up, trans# is up, but conversion rate dropped. Here is the question...is there an acceptable ratio between the percentage growth in visits and the percentage decrease in conversions?
Conversion Rate Optimization | | NaHoku1