Can any one give some advise on how to work out which back links are bad
-
we are trying to clean up our site and believe we have bad back links
can any one tell me how to work out which ones to disavow
-
Hi Li,
You can use Moz Spam Score but you probably want to use a more specialized link-profile tool like Majestic or AHRefs.
Majestic: www.majestic.com
AHRefs: https://ahrefs.com
These options are great for determining the value of links coming into your site. I personally use Majestic since it's easy to present to clients and help them understand link profiles, but AHRefs has a larger database.
When it comes to disavowing, you just want to conduct a domain search through one of these tools, and the spammy websites will be readily apparent. Look for inbound links coming from sites that are irrelevant to your website. You may have to go through the link lists manually and judge for yourself whether they are coming from spammy sources. You will know based on whether or not the website uses the same language your website does, whether the link metrics are good (are there tons of links coming from a few referring domains, or are these numbers roughly equal?) and where are these websites hosted?
Check into these metrics and you are well on your way to determining which links are worthy of removal/disavowal.
Hope this helps!
Rob
-
Also, don't just look to the spam score but check what the score was based on.
Example: A real good and populair site without contact information will get a spam score.
Use Open Site Explorer as an indicator but just check those sites manualy. It would be a pitty if you deleted realy good backlinks only beacause OSE says it has a spam score.
-
HI Li,
I think I answered this in your other question.
"...If your goal is to get rid of bad links, you can use the Open Site Explorer to see a sites "Spam Score". Any domain with a rating of 7+ is probably a good candidate."
REF: https://moz.com/community/q/does-google-flag-bad-back-links
Good luck,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Wide Links
Howdy Moz! So our agency has been around for long enough to have a few sites we've built that have our credit in their footer resulting in a site wide link. Mostly just our name. We've heard that Google does not particularly like site wide links, should we go through and remove some of these old links?
On-Page Optimization | | wearehappymedia0 -
How does the suggested website functionality work in Safari?
I don't seem to be able to find out much information on this one. Safari often shows a suggested website as you start typing a query into the browser. I've uploaded a screenshot to help show what I mean. safari-suggested-site.png
On-Page Optimization | | edwardlewis0 -
Problem with internal links.
Hello,I am trying to do an audit of the internal links of my site at zenplugs.com. I am having great difficulty simply trying to establish how many internal links there are on the home page. Off the top of my head I think there are probably 20-25 but Screaming Frog tells me there are 574, the MozBar is listing zero and Open Site Explorer is telling me my site hasn't been indexed yet. I have tried several web based services but most of them don't work. Can anyone recommend a tool which has given them a number they trust? My second query is that one of the tools told me that there are 4 links on the home page with no anchor text, linking to http://zenplugs.com/#. Is this a problem? Many thanks, in advance. Toby
On-Page Optimization | | T0BY0 -
Can I target one keyword with 2~3 pages?
Since my website is targeting a very specific field, there are not many widely searched keywords. So I'm thinking of targeting one keyword with 2~3 pages. 1. I've read Neil Patel's blog post on how to create dual rankings to make your search listings stand out on Google. So I assume it's okay to target one keyword with several pages. (http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/ Step #2 Create Dual Rankings) 2. But I've also read things on Keyword Cannibalism saying that if you target one keyword with several pages, they will compete with each other, and Google will get confused. I'm wondering, is it okay to target one keyword with 2~3 pages? And is there any smart way to do it ? Thanks.
On-Page Optimization | | joony0 -
How to handle lots of outbound links
I decided to create a page on my website where I would list all of my favorite resources and 3rd party tools. There are now 35 links in the main content section of the page, all with anchor text, pointing to websites in my industry. My question is this: what is the best practice here? Should I add nofollow tags to the links? Should I do something else to indicate that these links shouldn't be crawled? Frankly, I don't mind passing some link juice to these tools (in this case, and from this particular website), but I might make a different decision with a client's website. Does anyone have any thoughts on this? Here is the page I'm referring to, in case anyone wants to look: http://willmarlow.com/resources-2/the-digital-marketing-toolbox/. Thanks!
On-Page Optimization | | williammarlow0 -
Are My footer links bad?
I started working here recently, they said the footer links were to help with navigation of their most popular products. I am curious after reading http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond if having these footer links could hurt the ranking of those key words after the penguin update. I am looking more into the analytics, and have not seen a negative impact yet.
On-Page Optimization | | DoRM0 -
One Page Website vs. Multipage Site, if you want to target one specific Keyword only.
Hello! suppose I want to start a website about, let's say spray adhesives. My aim is to rank on the first page for the keyword "spray adhesive". I don't care about my ranking on more specific keywords like "Tesa spray adhesive" or "3M spray adhesive". My ranking for more general keywords like "glue" is unimportant, too. So I thought about creating a single-page website, that writes about spray adhesives, the pros & cons of every manufacturer, and shows the best discounts for spray adhesives. Each section can be accessed through a top-navigation, that links via anchors to the individual sections. The page will be updated every day On the other hand, i could create a blog and write an article for every specific spray adhesive. So I would have a home page that lists the latest articles for every product, with titles like "3M spray adhesive CreativeMount", "3M spray adhesive SprayMount", "Tesa Spray adhesive" ... I will write one article every day What do you think would be the better strategy? Is there a risk to create competing articles for the keyword "spray adhesive" and thus rank lower if I go with the blog strategy? On the other hand, does google rate singe-page websites lower, because google thinks those websites are less valuable than websites with many pages for the same topic? Thank you ver much for you help in advance!
On-Page Optimization | | MGMT0 -
Link cannibalization
My on page report card gives me an "A" in every category but "link cannibalization". The key word is I am targeting is "home care". It says my links to "home care blog" and "in home care agency locator" are cannibalizing my home page. Am I indeed causing problems by using these modified versions of the keyword? Also is it okay to have the link "home care" for the home link in the main navigation bar? Thanks
On-Page Optimization | | mmaes0