Local cTLD site not showing up in local SERP
-
I have 1 website with 2 cTLD. 1 is with .be another .nl. Both are in Dutch and pretty much with the same content but a different cTLD.
The problem I have is that the .nl website is showing up in my serp on google.be. So I'm not seeing any keyword rankings for the .be website. I want to be able to see only .nl website serp for google.nl and .be serp on google.be
I've already set up hreflang tags since 2-3 weeks and search console confirmed that it's been implemented correctly. I've alsy fetched the site and requested a re-index of the website.
Is there anything else I can do? Or how long do I have to wait till Google will update the serp?
-
Update: Still no improvements in the results even after all the changes have been implemented. Anyone with other suggestions perhaps?
-
Hi Jacob,
Don't use the canonical across both countries. Google will figure out the correct country targeting eventually. If you do this, it will only hurt you.
You won't be penalized for duplicate content, but you can be omitted from search results (per page) if Google has not figured out the country targeting yet. It might think it is the same content, but be patient.
Another thing you can do is enable people to toggle between the .nl and .be site, and accept (for the time being) that you rank with the 'wrong' site.
I'm pretty sure the fix you mentioned below will help you!
- The canonical url doesn't point to the NL or vice versa. It did have another URL as we're getting data from a different system and using wordpress to generate the userfriendly URL. So The canonical still has a different URL. I've made the change to make it exactly the same as the one shown in the URL. I hope it will help in some way.
-
Hi Linda,
Thanks for the feedback.
- The hreflang format is corret, i just checked again. nl-nl and nl-be.
- The canonical url doesn't point to the NL or vice versa. It did have another URL as we're getting data from a different system and using wordpress to generate the userfriendly URL. So The canonical still has a different URL. I've made the change to make it exactly the same as the one shown in the URL. I hope it will help in some way.
- Geotargeting config was set correctly for each account in Search console from the beginning.
- All backlinks are from .be domains except the one with a high spam score. I've already made the request to remove them.
I'm also thinking about referring the canonical url of both nl and be website to the .be domain as the content is the same. What i'm thinking now is that there is a case of duplicate content and perhaps the .be website is somehow being penalized as the one with the duplicate content which is why the nl website is showing up higher than the .be website. Would this help? I mean if I do this, would Google show the correct domain in the correct engine despite both having same content?
-
Hi Antonio,
I actually meant that if you have duplicate content of some kind, your page example.be/xyz may have:
- a canonical to example.be/xyy
- your hreflang might point to example.be/xyz and example.nl/xyz - this should also be example.be/xyy
Did you also check if you used the right format for the hreflang (nl-be)?
And for geotargeting, it is not set by default, so I'd recommend to set it anyway. It can't hurt.
-
Yes, canonicals maybe are pointing to the .nl site, good point Linda. In the same SF crawl Jacob you can check that.
If the domain is .be, Google Search Console will automatically target the domain to Belgium.
-
- This item it's OK
- Yes, you can check it on Crawl stats under Crawl menu. Just to be sure, check the log. There's any user agent detector that can redirect Googlebot to other page?. Check that using "Fetch as Google" under the same menu, or change the useragent in Screaming Frog and crawl your site if there's a differente between the default SF user agent and Googlebot
- Yes, you should use one method, if the tag under head doesn't work (but should), try with the sitemap annotations
- The Spam score should be addressed, but the quality links are from Belgium? (or Belgium oriented sites?)
-
My experience tells me you might need to wait a bit longer.
Other problems you might have:
- Canonicals not pointing to the same URLs as the hreflangs.
- Geotargeting settings in Google Search Console.
- Belgium backlinks (from .be sites) - but this has been mentioned by Antonio.
-
Hey Jacob:
- Do you use Screaming Frog? would be great to double check if there's any directive with noindex that it's hurting your .be visibility (about a few of your pages are being indexed). The "site:" command it's pretty useful to use it on-the-fly, but I would recommend always to check if the URLs in the sitemap.xml are being indexed. Wait 1-2 days to see if after submiting your sitemap there's any change
- I assume you are using Wordpres in a Apache server running php, so, in your File Manager (cPanel) or your FTP software, go to the root directory (one level up to public_html), you should have a "logs" folder with a couple of compressed files. Un-zip them and open it with Notepad or any text editor. Search for Googlebot in the logs and see the most recent request from Googlebot
- Yoast it's a good plugin, I use it, but for this case, maybe should be good to deactivate this feature of the plugin and search for another than can handle hreflang, or do it manually
- Yes, maybe your .be ecosystem is pointing to the .nl site, check it with Open Site Explorer and if this is the case, request a change of domain of each site owner. If not, you should begin to build those links in a proper way
-
Thanks for the reply Antonio.
- Checked the robots and it's not blocking anything. All pages are being indexed as well. when I use site:website.be I do see the results. It's just that the .nl website seems to overtake the .be results.
- Where could I find the log files from Googlebot?
- I'm using Yoast SEO pluging for the XML sitemaps and there's no indication of the language there. i'll double check again.
- Concerning the backlinking, do you mean link building?
I've submitted my sitemap to search console and I did notice that only a few of my pages have been indexed. But When I use "site:" I do get the pages.
-
In my experience this should take no more than 2 weeks after checking href lang are set up properly (but will depend if Googlebot crawl both sites frecuently), the questions I will ask myself in this case are:
- It's pretty dumb, but sometimes we forget the basics, like: are you blocking the site with the robots.txt? noindex tags? something?
- Double check if the href lang is properly implemented
- In your log files there's any presence of Google bot on both sites?
- Assuming you are using tags in the header for href lang: Have you tried to force the href lang implementation with sitemap.xml? https://support.google.com/webmasters/answer/189077?hl=en
- Have you tried to backlink the .be domain from business partners in Belgium?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
City Pages for Local SEO
Hey Mozzers, I have a local SEO question for you. I am working with a medical professional to SEO their site. I know that when creating city pages, you want to try and make each page as strong as you can, showcasing testimonials from people who live in those towns, for instance. Since my client is in the medical profession, i was going to include a list of parks from that town and say something about how, "we want to encourage good health, etc." However, i began to wonder whether i should just create one, large resource for the surrounding towns having to do with parks, dog parks, and athletic activities and link to it in the top nav. thoughts? Nails
Local Website Optimization | | matt.nails0 -
Why has my site dropped to page 2?
I haven't been paying attention to my sites SERP for the past year, and only realized I've dropped to page 2 on a keyword search. Specifically, on Google.ca, searching the keywords "wedding invitations" My site, www.stephita.com, used to consistently rank in the top 3 links. While my competitors have leapfrogged me. 😞 I realized that my site wasn't "mobile-friendly", and had a few other issues like keyword stuffing, long meta descriptions and titles. I've fixed these issues "now", but wanted to know does this mean my site was severely penalized by the Panda/Penguin updates for the last few years? Does having a PR3 site mean anything? My competitors who our rank me on SERP, are all PR1 sites. Greatly appreciate any feedback you can give me! 🙂
Local Website Optimization | | TysonWong0 -
Ideas on creating location based service pages for SEO value while not worrying about local SEO?
Hello and thanks for reading! We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO. We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities. Is this a waste of time to even think about or is this something that can be done with a careful touch?
Local Website Optimization | | Deacyde0 -
Local SEO case with two physical locations
I hope someone can help me make some decisions. I did read a lot about Local SEO lately but I’m not sure what way to go with this client. Client: Service provider with two physical locations (service is provided on the physical location). In the coming 12 month there will open 1-2 new physical locations in other cities. Has only one phone number. I will try to advise them to get a local phone number for both locations. But they prefer one (mobile) number to keep things simple. Clients are willing to travel for the service, since it’s a one day course they take. Current clients do come from a lot of different locations. The competition for around 5-6 big cities is pretty low since there aren’t a lot of service providers who deliver these courses. Questions: Should I put both addresses in the footer? It’s a best practice with only one location. I think it’s handy for users with two locations as well but I’m worried about how Google sees this. Also this will get confusing when the client passes 3-4 locations. If the client sticks with one mobile phone number, should I make a Google + local page for both physical locations? The Google guidelines clearly state they prefer a local number as much as possible. If I add “Our service areas “ to the top navigation and make a unique place page for every city (to rank organic aswell) is it wise to link those local Google + pages to the unique page about this service? Normaly I would go for yes, but I want to add places with and without a physical location under the same navigation. With just one location I would just focus on that city and add unique pages for the other pages. I’m getting a bit stuck between best practices since the client got opportunities with multiple strategies. I hope you guys (and girls 😉 ) can help!
Local Website Optimization | | Bob_van_Biezen1 -
Top Pages analysis showing wordpress site pages when it was in a subdirectlry
My word press site used to be at morganlindsayphotography.com/Wedding I moved my site from /Wedding to the root domain three years ago where it is currently at www.morganlindsayphotography.com. Top pages in the open site analysis are still finding ONLY my old pages, titles and posts that were in the /Wedding - which are not even on my site anymore. http://www.morganlindsayphotography.com/Wedding/ http://www.morganlindsayphotography.com/Wedding/2012/11/04/a-new-product-addition-to-weddings/ http://www.morganlindsayphotography.com/Wedding/2012/06/22/brittany-reis-jason-mcclaflin-tiffin-ohio-wedding/ http://www.morganlindsayphotography.com/Wedding/2013/10/06/andy-mallory-cleveland-ohio-engagement/ http://www.morganlindsayphotography.com/Wedding/category/weddings/ Does anyone know why this could be happening?
Local Website Optimization | | morganlindsaycole0 -
What is the best CMS Approach for Multilingual Versions of Site?
We have expanded into France and Brazil and now have a someone in-house that can translate to French and Brazilian Portuguese. I own ".fr" and ".com.br" versions of our domain. We are using Wordpress for our CMS. We are currently publishing about 2 articles a week on English site which we would be translating and publishing through new international sites (when appropriate). We will be changing out photos and videos at times in addition to all the text/copy. So, before I jump deep into this I wanted to reach out for help regarding the best modern approach to this. Should I use some sort of WP Plugin that will let me manage each of these through 1 WP install or is it better to run each separately through multiple WP installs? I want to achieve this while... avoiding any duplicate content penalties. provide easy admin/editor management of publishing content. Any help/advice is greatly appreciated. Thanks!
Local Website Optimization | | the-coopersmith0 -
Best marketing for a language learning site
Hello everybody, I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/) Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped. Thanks for any suggestions!
Local Website Optimization | | delpino0 -
Do more page links work against a Google SEO ranking when there is only 1 url that other sites will link to?
Say I have a coupon site in a major city and assume there are 20 main locations regions (suburb cities) in that city. Assume that all external links to my site will be to only the home page. www.site.com Assume also that my website business has no physical location. Which scenario is better? 1. One home page that serves up dynamic results based on the user cookie location, but mentions all 20 locations in the content. Google indexes 1 page only, and all external links are to it. 2. One home page that redirects to the user region (one of 20 pages), and therefore will have 20 pages--one for each region that is optimized for that region. Google indexes 20 pages and there will be internal links to the other 19 pages, BUT all external links are still only to the main home page. Thanks.
Local Website Optimization | | couponguy0