Local SEO Strategy after Pigeon update.
-
We are a local web design agency and well ranked with several local city level keywords. Now we want to spread out our services to near by cities. What's the best way to do that?
Example: We've already ranked for "web design new york". Now how can we rank our site with "web design in Washington" and "web design in California"?
Note: We've good DA and PA (above 60) along with higher Trust Rank. But don't have those new keywords on our content.
-
Hi Jubaer!
The first thing to do here is to establish what connection your business has to these other target states where you lack a physical location. A web design company isn't like an SAB (a plumber, electrician, etc.) that will typically travel to various cities to serve clients. So, your connection is likely to be different to this, and for your industry, is typically going to be the fact that you have clients in these states. So, one suggestion would be that you create a page for each target state (it sounds like you're going after states instead of cities, right?) and then showcase your clients in that state on its designated page on the website. Add really good testimonials from the clients in those cities, accompanying their business showcase and brainstorm other content you might add to these pages to make them interesting and helpful.
Understand that you will, of course, be going after organic rankings rather than local ones, and that if you fail to get the organic results you're hoping for (competition is likely to be very stiff) you may need to rely in part or in full on PPC instead of organic.
-
We're having a good number of Local links and also have great relationship with the market. But according to this strategy, if we want to target 6-7 keywords then we have to create 6-7 separate pages. Which won't look good. And the Link Juice and authority will also divide to 7 pages instead of having in 1 service page. Will be that a good idea?
We don't have plan to work with national keywords. If you see, we're ranked on #1 with "web design" keyword on our city. Now willing to expand it on other near by cities. And also want to work with keywords like "web design + city name".
-
What you'd want to do in this situation is to create local landing pages for each market you're in. So in your situation you would have a page for New York, and a page for Washington, then branch out into more services/offerings from those two focal points. Each page should be unique to the city you're targeting (unique content, hours of operation, address, phone, about us info, etc...). I would recommend embedding a Google Map for each office in the different cities as well.
From what you've described, it sounds like you want to be a national provider so are you targeting national keywords? If you're focusing on local SEO you might see better results by targeting the city you're currently in, then slowly expanding out into nearby regions. Targeting national is fine, but you'll need to make sure you really understand the market landscape. Doing solid link building, and paying attention to your internal link structure will help boost the PA of those local landing pages. In my tests/observations I've been able to get local landing pages to rank on the first page easier than the homepage due to the regional/local focus of those pages.
This strategy definitely works (and has been confirmed by others in the industry), but it will only work in the strategy is right from the beginning. Relevant local links and good onsite optimization is key.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why won't a business show up in the local pack when all signs point to that it should?
Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!
Local Listings | | WebMO-Tech-Rep0 -
Local Pack Ads v. Organic Business Listings
Hey everyone, So I'm noticing lately that Google is showing ads via AdWords for my locations in the local pack. I am fine with that, but unfortunately it is now driving me a little bit insane wondering how much Google really cares about NAP, distance from centroid and or user, links to domain, completed business profile and so on. They will pull an ad into the top of the local pack for my location, yet, my actual organic business listing in some cases will not even show up until I hit the second page of business results. I get that it's Adwords, it's pay-to-play, but from most accounts, the differences in ranking for traditional listings results compared to business results on both desktop and mobile are pretty different. For example, by doing my traditional SEO best practices, I can rank high in traditional listing results even when my business does not show in the local listings. I have done this time and time again. I am able to accept that since we have 100 locations in the US and our lists were an absolute mess before I got here, that some of our NAP across multiple directories and listing sites are not exactly up to snuff which I have been working on. So I guess the thing is, if my location in Google's eyes is not good enough to be shown organically for the user even at the bottom of page of one of business results, why is it good enough to show an ad for my business location for that query as the absolute first result? Again, I know its Ad Words which basically allows you to cut in line like that special pass you can buy at a roller coaster park, but still. Isn't their goal to provide the best possible experience for their user? If they feel something is worth holding back my organic listing from the user, why is it fine with them to show the user that same location with the top possible local pack spot in an ad? I guess this is more of a rant than anything but I wanted to know if anyone else is dealing with this or anyone has any info they have found that could help shed light on this? It kind of just kicked everything I thought about trust, authority, links in order to rank in the local pack organically out the window. Thanks! -Ben
Local Listings | | Davey_Tree0 -
SEO Google local listings
Hello We've recently started a campaign for a local business, and now the domain authority and the number of links to the site are equal if not more to all local major competitors (bar one) and organic rankings for relevant terms are increasing well... However we still do not appear in the google local listings, despite having a verified location business account - fully set up and active and linked to the website. Does anyone have any advice for increasing local rankings? Thanks in advance kind mozzers
Local Listings | | wearehappymedia0 -
Are Yellow Pages links good for SEO
I have a client that has 2500 yellowpages.com links like this one http://m.yellowpages.com/hillside-nj/guardianship-services Are these SEO relevant? Can they hurt SEO efforts. Is this something should push for clients? Can Yellow pages be a good link building strategy? What say you?
Local Listings | | donsilvernail0 -
Google Local and Seasonal Location
We currently rank in the local 3 pack for multiple keywords for our first location. We just opened a second location which is currently hanging at around #20 in the local results. We have decided to close the first highly ranking location seasonally. We do not want to send customers to that closed location. However we also do not want to list the address with google as "permanently closed" in fear of losing all ranking power of that listing. Is it possible to transfer ranking power from location to the other or merge 2 different locations? Has anyone had any experience with this, tips, advice?? Thanks in advance! Chris
Local Listings | | enjoiart0 -
International Local Directories
I am wondering if anyone has come across a list of local directories for all countries/ regions. Like if there is a cheat sheet anywhere for what local directories exist for Australia, Singapore, New Zealand, UK, etc.
Local Listings | | EPICcreative0 -
Local Optimisation without Local Pages?
What is the best and latest technique to optimise a website target lots of multiple local areas - I have a site where we want to target 10-15 local areas - at the moment the content mentions the local areas but not all of them as I felt it was going to turn into a list or keyword stuffing.I still see sites creating individual pages for each local area and including the areas in the url - the client wants to try and resist this as they do not want a lot of "bullsh*t" pages - (there exact words). What are the latest techniques or options? What have people tried and been successful with or equally failed with?
Local Listings | | JohnW-UK0 -
Completely lost Google Local rankings for main keywords
Hi there, Our website, petmedicalcenter.com, used to rank very well in Google in the local section - usually within the top 3 spots for 8 or so keywords. Then last fall our rankings started to diminish. We would rank really well for a few days and then would be no where to be found in the local section - this cycle kept going for a few months. Now, within the last few weeks our website is nowhere to be found in local for our usual keywords. After a few years of success with SEO, I know the landscape is really starting to change. My problem is that I don't even know where to start to try and get us back on to the top spots. I know this question is rather broad, but I am really at a loss here. Any help is greatly appreciated!! http://www.petmedicalcenter.com Main Keywords: veterinarian las vegas, vets in las vegas, veterinarians las vegas, las vegas veterinarians, vet las vegas Thank you for your help! Brant
Local Listings | | BCB11210