Question about "sneaky" vs. non-sneaky redirects?
-
One of my client's biggest keyword competitors is using, what I believe to be, sneaky redirects. The company is a large, international corporation that has a local office. They use a totally unrelated domain name for local press and advertising, but there is no website. The anchor text in the backlinks automatically redirects to the corporate website. Is this sneaky or not?
-
Is this sneaky or not?
It's dumb... and kinda sneaky.
Dumb, because they would have been smarter to point the links to their main website, instead of using an intermediate website.
It's dumb because they waste money on domain registration and hosting.
It's dumb because there is a loss of power in the redirect.
It's dumb because Google doesn't like links on press release sites or any kind of site where you pay for a page that has pagerank-passing links on it.
So, its dumb, dumb, dumb, dumb.. and kinda sneaky.
-
Is this strictly online advertising you're talking about? If so, that's just weird, I can't imagine a scenario in which I'd want links passing through a redirect. I wouldn't considered this sneaky or deceitful, but on their part, it's unwise to not be linking straight to the resolving domain and you should jump for joy that your competitor's links aren't carrying as much weight as they should.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Google chose different canonical than user" Issue Can Anyone help?
Our site https://www.travelyaari.com/ , some page are showing this error ("Google chose different canonical than user") on google webmasters. status message "Excluded from search results". Affected on our route page urls mainly. https://www.travelyaari.com/popular-routes-listing Our canonical tags are fine, rel alternate tags are fine. Can anyone help us regarding why it is happening?
White Hat / Black Hat SEO | | RobinJA0 -
Multiple sites in the same niche (Should we redirect these to our Main Site)
I will keep this short and sweet. We have some websites in the same niche area but want to focus only on our newest site (basically all the information that was being posted on the other sites will now be part of our new site) This will save us a lot of time and increase our focus on 1 entity. Should we redirect these website with a 301 redirect to the specific categories that they focus on in the new site? or should we redirect to the main domain.
White Hat / Black Hat SEO | | CMcMullen0 -
Is it ok to ask for a non reciprocal link
hey guys, got mini discussion question. With rapgenius.com getting penalized today, it raises some questions about linking. What they did is definitely not ok. A link scheme involving their own affiliate network is against Google guidelines for sure. So is it ok to ask for a non reciprocal link if there is no incentive involved and no money changes hands? ie. Someone writes an article related to your article topic, or they reference you without a link. Then uou email the webmaster requesting a link... They add it. Is this against the guidelines?
White Hat / Black Hat SEO | | Anti-Alex0 -
Navigation for Users vs Spiders
We're creating a new global site nav that provides a great user experience, but may be less than ideal for the search engines. The user selects an item from category A, and is then presented options to choose from in category B, and then chooses a specific product. The user does not encounter any actual "links" until they choose the specific product. The search engines won't see this navigation path due to the way that the navigation is coded. They're unable to choose an item from A, so they can't get to B, and therefore cannot get to C, which is the actual product page. We'd like to create an alternative nav for the browsers, so that they can crawl the category pages for A and B, as well as the specific product pages (C). This alternative nav would be displayed if the user does not have javascript enabled. Otherwise, the navigation described above will be shown to the user. Moving forward, the navigation that the user sees may be different from what is shown to the search engine, based on user preferences (ie they may only see some of the categories in the nav, while the search engines will see links to all category/product pages). I know that, as a general rule, it's important that the search engines see the same thing that the user sees. Does the strategy outlined above put us at risk for penalties?
White Hat / Black Hat SEO | | edmundsseo0 -
Homepage redirect
I'd like to get some thoughts about redirecting your homepage URL (www.site.com) to a keyword rich URL (www.site.com/super-awesome-best-thing-ever). Thank you, in advance.
White Hat / Black Hat SEO | | FrankSweeney0 -
Rel Noindex Nofollow tag vs meta noindex nofollow
Hi Mozzers I have a bit of thing I was pondering about this morning and would love to hear your opinion on it. So we had a bit of an issue on our client's website in the beginning of the year. I tried to find a way around it by using wild cards in my robots.txt but because different search engines treat wild cards differently it dint work out so well and only some search engines understood what I was trying to do. so here goes, I had a parameter on a big amount of URLs on the website with ?filter being pushed from the database we make use of filters on the site to filter out content for users to find what they are looking for much easier, concluding to database driven ?filter URLs (those ugly &^% URLs we all hate so much*. So what we looking to do is implementing nofollow noindex on all the internal links pointing to it the ?filter parameter URLs, however my SEO sense is telling me that the noindex nofollow should rather be on the individual ?filter parameter URL's metadata robots instead of all the internal links pointing the parameter URLs. Am I right in thinking this way? (reason why we want to put it on the internal links atm is because the of the development company states that they don't have control over the metadata of these database driven parameter URLs) If I am not mistaken noindex nofollow on the internal links could be seen as page rank sculpting where as onpage meta robots noindex nofolow is more of a comand like your robots.txt Anyone tested this before or have some more knowledge on the small detail of noindex nofollow? PS: canonical tags is also not doable at this point because we still in the process of cleaning out all the parameter URLs so +- 70% of the URLs doesn't have an SEO friendly URL yet to be canonicalized to. Would love to hear your thoughts on this. Thanks, Chris Captivate.
White Hat / Black Hat SEO | | DROIDSTERS0 -
Link directories question
Looking over a clients site and they have a bunch of link directory links that seem very skeptical to me, but the mozrank and authority seem to be ok on the home page. One directory is addlinkzfree and they have the same template and layout as a few other directories this client has. Link page has no juice whatsover, but home page has PA 54, MR 5.04 and root domain is DA 45. At first glance this would appear to be respectable numbers right? But the title of the directory and multitude of links lead me to think its nothing but a link farm. Should I advise the client to run and try to remove links from these type sites even though home page has decent scores? Im of the mindset that anything diredctory with links, free, partners etc in title need be avoided. Would appreciate any backup on this or am I just being paranoid?
White Hat / Black Hat SEO | | anthonytjm0 -
Attracta.com / "weekly submissions to top 100 search engines"
I recently received an offer from Attracta.com because I have a hostgator account. They are offering different levels of service for submitting xml sitemaps on a weekly basis. Is this a good idea? Thanks for your feedback! Will PS see graphic: Screen%20Shot%202012-02-08%20at%2010.06.56%20PM.png
White Hat / Black Hat SEO | | WillWatrous0