How can I reduce my high bounce rate?
-
I've recently upgraded to a WP site but i have a very high bounce rate. It is typically 75-80% and recently I saw a 95% bounce rate. I found part of the issue was I neglected to change the urls for my adwords acct but I did that weeks ago and its still very high. Last week, for 1 day only i had 18% but it shot back up when I made some code changes that didn't pan out as expected. The site is an online store and is www.cheaptubes.com
I really need to fix it. my business is severely hurting. Any and all ideas are appreciated.
-
I'm looking into landing pages now. trying to find a decent plugin for call to action and landing pages. l looked at inbound now but the bad reviews gave me concern
-
I've made some recent changes to adwords. Periodically google calls me up to review my adwords. Ultimately it is my responsibility but somewhere along the way the recommended spending more on display and some of the categories weren't the best choice. I think I've been creating my own spam traffic somewhat. Someone reviewed my site and recommended I institute remarketing on search, reallocation of the budget to favor search, and to pause some text display ads that were driving low quality traffic. I hope it helps
-
Hi there, are you getting Spam traffic? this can be a big reason to increase bounce rate in analytic, if yes then this is read the following articles it may help you to stop spam traffic and reduce bounce rate...
https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data
http://www.ohow.co/unusual-increase-in-direct-traffic-on-ga-spam/
-
The key factor is landing page experience. Landing page experience is poor = high bounce rate.
Whatever your customer thought they were clicking through to - the vast majority did not find. Do you want customers to find you for "carbon nanotubes" - if so what is the customer trying to answer when they type that query in...?
I would also suggest a proper technical audit. https://moz.com/blog/technical-site-audit-for-2015 You have code displayed on the bottom left of your home page.
Hope that assists.
-
Hi Matt - I guess its both. I mainly look at my yoast analytic but google analytic says I have a70% bounce rate. I did recover my search engine rankings, for instance for graphene nanoplatelets I am # 4 in organic search. Most of my keywords I am on the 1st page of organic results for
-
Hi there! Just checking, are you referring specifically to your AdWords bounce rate? Or your bounce rate in organic search? Or both?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog Post SEO - Bounce Rate & Layout
Mozzers, I wrote the following blog post about Microsoft’s current offer to receive $100 free in bing ads. http://www.cildermansolutions.com/blog/free-bing-ads-coupon-for-2017-get-100-in-free-advertising-credits I noticed that the bounce rate on the post is higher than i was expecting; I am wondering if this is because I put the eligibility rules for collecting the ads coupon in the 2nd paragraph...and people are just seeing that right away and bouncing. I obviously don’t want to lie or trick readers, but i am wondering if the community has any idea/suggestions. Thanks, Matt
Search Behavior | | matt.nails0 -
90% website bounce rate - What am I doing wrong?
(Also not getting any comments on any of my articles) Hi, everyone! I'm very new to the community here, but I'm honestly at my wits end. I've run an affiliate marketing site for about 8 months now, and I've consistently had issues with bounce rate. I've tried to look into it myself, but I can't seem to determine what the issue is. A couple things, though - One, a lot of my traffic currently goes to two articles which don't actually have any intent to convert. I didn't even write those articles for the sake of conversion, they were just for fun and I thought they'd be useful to people who stumbled across them. So that could be one reason my bounce rate is so high, but I'm not sure.Anyway, I've asked a LOT of people in the past (I was part of an affiliate marketing community at one point - I asked the founders, friends, strangers, and other successful affiliate marketers about this) if there's anything wrong with my content, etc. The answer has always been no, that it's good. I'm sorry. My thoughts are a bit scatterbrained here. I just don't know what to do here. If all my content for 8 months has just utterly sucked, I'd feel pretty demotivated, but at least I could know what to improve going forward. That's what I need help with from you guys. Here's my website, though I'm not sure if links are allowed: http://cheapgamesguru.com/ My latest articles aren't really getting any traffic at all yet, so I'm not really concerned with them. Specifically, ignore my Future of the HTC Vive, Crusader Kings 2, and World of Warcraft articles. Those are part of my "fun blogs" where I just write about games and such with no real intent to convert. If they start getting traffic, then I'll go and add some more internal links or CTAs. However, a couple articles that I AM having issues with are here: http://cheapgamesguru.com/top-5-best-mid-tower-cases ; http://cheapgamesguru.com/top-5-computer-case-fans-the-best-case-fans-for-your-rig ; http://cheapgamesguru.com/what-is-the-best-micro-atx-case-for-gaming-top-5-best-micro-atx-cases (The links on the Micro ATX article are currently broken - This could very well be one of the reasons! However, this trend of high bounce rates started quite some time ago, so it's still an issue) Could it be as simple as a performance problem? I haven't checked my pagespeed recently, not since I switched to a new (Faster) host. I know users are far more likely to leave if the site doesn't load within 3 seconds. Another possible reason is referral spam, of course. I've tried my very best to eliminate it as much as possible, used filtering tools, etc. but I can't seem to completely eradicate it. Thanks in advance! Ask me for any details you might need.
Search Behavior | | Polycount0 -
Search Analytics update in Google Webmasters Tools? Where can we find search queries bringing traffic to website?
I just got up and see Search Analytic's being updated today totally. Their is no option to see old reports. As Search Analytics only share 999 keywords.
Search Behavior | | csfarnsworth
Whats next now?
How can a webmaster finds all search queries bringing traffic to his website?
Any paid or free tool?
Google Analytic's > Acquisition > Search engine optimization > search queries will this area helps? Whole question revolves around. Any good tool that will help you find all the queries bringing traffic to my website?0 -
Google smacked my site and dropped all rankings, can't find out why
I have checked out everything, I mean everything. We have no dupe content, our content is a little thin, but it is ours and accurate enough to help our customers.We follow all SEO guidelines and make sure we de-index any pages with no / little content (like privacy, or faq) All in all, we haven't done any major updates to the sites, and everything was great (page one on almost all kw) but beginning of the month, all kw wiped to the second page, than third, than back to one and now pretty much gone (rank 100-200) I really don't know what to do. We didn't receive a manual action, and the last algo update was nothing big to cause such a drastic change. Meanwhile our competition (multiple sites) are gaining in ranks and nothing happened to them (most of them have even less content and not even SSL) Negative SEO is out of question, I check all links via ahrefs every other day. Any help is appreciated Thanks
Search Behavior | | s-s0 -
Decent Bounce Rate but extremely low visit duration and page depth?
I'm having a bit of difficulty understanding the Bounce Rate, Visit Duration, and Page Depth metrics in Google Analytics. GA is reporting that my site's bounce rate is pretty decent - currently 36%. Yet when I drill down into audience behavior engagement, I am seeing that the vast majority of visit durations are 0-10 seconds, and the page depth is only 1 for a majority of visitors. If this were the case, wouldn't my bounce rate be higher?
Search Behavior | | JPS890 -
Bounce Rate and Time on Site
What would be the best way to decrease bounce rate and increase time on site for a Real Estate Website?
Search Behavior | | bronxpad0 -
Can you track "Add to home screen" for ios devices?
I was curious to know if there was a way to track in analytics users "adding to home screen" on ios devices. With the new ios map not receiving so much love and google maps "web app" process getting more attention, I feel knowing this stat would help us decide if we really need a native app or not. Our customers don't normally return within the year and when they do its about 2-3 (normally on a desk top), To us it does not completely justify the idea of making a native app with the world being so app heavy now a days. Any thoughts are always appreciated.
Search Behavior | | sknott0 -
80% Bounce Rate.. Any ideas why?
I launched at the beginning of the year and get about 7k uniques a month with about 50 or so unique pages. (Just in case sample size is maybe an issue?) Anyhow, here is an example page, it has about 1200 uniques and a bounce rate of 90% http://winefolly.com/update/calories-in-wine/ Any ideas why? A lot of traffic comes from social media right when the post comes out, maybe they are looking and leaving?
Search Behavior | | winefolly0