What Google Analytics Data to Share with Potential Website Buyer
-
Hi Mozzers,
We have contacted our competitors to let them know we would like to sell our website (domain and all content).One of them has asked for Google Analytics data. Which parts of this and how is this data best shared in such a case?
As this is the opening of offers, I'm assuming some kind of PDF export with a summary of some Analytics data is sufficient to see who is serious. Then for those who are serious more data could be shared. Or is it ever ok to share your full Analytics with a competitor?
Would love to hear what data and best practises are used to share this kind of information.
Thank you.
-
Initially, I would get the competitor to sign an NDA so that there aren't any issues later. It really doesn't matter how much you're going to sell the website and domain name for, you want to protect yourself in the future.
Initially, I would point them to SEMrush.com for data, as that typically has as much as someone would need. And, it's a third party offering the data. As for Google Analytics access, I wouldn't give them Analytics access at first, I would ask them what data they are looking for. You can typically give them a PDF that shows the past year of page views, showing the "monthly" view. I also would share with them the referral sources, so that they understand that the site isn't gaming the page view numbers.
-
I think it depends on how much you are trying to sell your website for. I think as a frist step it would be nice to see traffic to the website year over year along with where that traffic is coming from. So for example, you could pull some aggregate data of a comparison of YoY traffic then have an overall break down of traffic sources for the last year or 6 months. In addition, to that data if it was me I would like to see engagement metrics like avg. session duration and bounce rate. It does no one any good if you can drive a lot of traffic but people are bouncing from the site and avg. session duration is very low. I am assuming they would like to see people are coming to the site and engaging with it appropriately. I would also include a breakdown of where website traffic is coming from geographically along with pageviews for each region. I think segmenting this out by Country would be appropriate if it is an international website however if you only deal with people locally I would just segment by state or region.
If you were going to hold off on showing revenue and financials then I would recommend pulling some backlink data from SEM Rush or Ahrefs. Also, I would consider showing some overall rank data from the site as well if you are actively tracking keyword ranking and positioning.
Then if they are serious I would consider going into Google Webmaster Tools (Search Console) and pull some data on the overall health of the website such as, the number of pages indexed, search analytics data like top queries or pages. At this point, I would show financial data and overall revenue of the website.
As a point of reference, I know Flippa lets you buy and sell websites. You can head over to their platform and navigate to the 'Buy' section of the site and see what sort of data other people are openly sharing about their websites.
Hope this helps let me know if you have anymore questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Time to Separate Company Websites or Keep it on One Domain?
Hey Everyone! I am completely stumped with what I should do for the scenario I find myself in… I’m hoping with your experience, you could guide me into the right direction. Let’s say our current website is Brown.com (Brown Group Inc.). We have a splash page, which links to two subfolders Brown Minerals (Brown.com/Minerals) and Brown Pet Products (Brown.com/Pet). Both of these are separate companies but owned by Brown Group Inc. Each company specializes in different industries, sell different products, have different customers and have different marketing. The only common thing the two companies have is the brand name “Brown” and owned by the same person. Brown Group Inc.
Industry News | | rminerals
(Brown.com) Brown Minerals
(Brown.com/Minerals) Brown Pet Products
(Brown.com/Pet) I work specifically for Brown Minerals. It is my job to develop a new website, build traffic to our website, improve our SEO rankings and to build the Brown Minerals online brand. I am afraid that the work I will be putting into building our online brand may not be as effective since we share the same domain name with Brown Pet Products, which their website is outdated, they have their own traffic, links, etc. specifically for their products & industry. My question is, should we keep both websites in subfolders on the existing domain name or should we separate the websites and put them on their own domain names (BrownMinerals.com and BrownPetProducts.com)? Thank you0 -
Get Google To Crawl More Pages Faster on my Site
We opened our database of about 10 million businesses to be crawled by Google. Since Wednesday, Google has crawled and indexed about 2,000 pages. Google is crawling us at about 1,000 pages a day now. We need to substantially increase this amount. Is it possible to get Google to crawl our sites at a quicker rate?
Industry News | | Intergen0 -
Does Google still have a standard search result? How can I get it?
I have heard a lot from the experts that there are no "Standard" Google search results anymore. They said that most of the SERP's of Google that show up are customized/tailored for each individuals even if they are not logged-in using their Google Custom Search. My questions are, Is there still a way to retrieve the standard Google search result? How? Are these scripts will be helpful when searching on Google? *webhp?
Industry News | | RafaelRanada
*complete=0
*pws=0 watch?v=B8ofWFx525s B8ofWFx525s watch?v=B8ofWFx525s0 -
How to report rankings after the Google Venice update?
As a profesional agency we focus on traffic and conversions, but rankings are still a good KPI to please customers. Unfortunately rankings are not reliable anymore sinds the Google Venice update. My question is; "How can you still report about rankings, but without the risk that your customer sees total different results?" Software we use At the moment we use Rank Tracker from Link Assistant.
Industry News | | VanSoelen0 -
Chrome blocked sites used by Googles Panda update
Google's Panda update said it used Chrome users blocked sites lists as a benchmark for what they now term poor quality content. They said the Panda update effectively took about 85% of them out of the search results. This got me thinking, it would be very nice to discover what are the exact sites they don't like. Does anyone know if there is an archive of what these sites might be? Or if none exists, maybe if people could share their Chrome blocked sites on here we might get an idea?
Industry News | | SpecialCase0 -
Google's New Release "What do you love"
Is this gonna be a game changer for SEO http://www.wdyl.com/ Regards, Shailendra Sial
Industry News | | IM_Learner0 -
How long after making changes will position on Google be altered?
I'm curious as to how long Google updates take these days? I'm just getting back into SEO after 9 years and I recall back in the day there was a monthly "dance" during which page results were updated. Is it more frequent now? Thanks
Industry News | | celife0 -
I'm looking for solid internet usage / traffic data.
Hi there, In a week or two I'll give my first internet marketing presentation to a local business club. Ill walk them through the basics of what is happening online, and how both B2B and B2C business can use their online assets as marketing tools. I want some basic statistical data to back up my story, like: Current web usage distribution (social/search/media etc) Growth of Mobile vs Desktop Search Engines distribution (google bing yahoo msn) Online retail numbers To top it all off, I would also like to be able to show both worldwide and The Netherlands data. What is my best bet for some serious datamining ;)? Thanks in advance for helping me out!
Industry News | | rickdronkers0