What Google Analytics Data to Share with Potential Website Buyer
-
Hi Mozzers,
We have contacted our competitors to let them know we would like to sell our website (domain and all content).One of them has asked for Google Analytics data. Which parts of this and how is this data best shared in such a case?
As this is the opening of offers, I'm assuming some kind of PDF export with a summary of some Analytics data is sufficient to see who is serious. Then for those who are serious more data could be shared. Or is it ever ok to share your full Analytics with a competitor?
Would love to hear what data and best practises are used to share this kind of information.
Thank you.
-
Initially, I would get the competitor to sign an NDA so that there aren't any issues later. It really doesn't matter how much you're going to sell the website and domain name for, you want to protect yourself in the future.
Initially, I would point them to SEMrush.com for data, as that typically has as much as someone would need. And, it's a third party offering the data. As for Google Analytics access, I wouldn't give them Analytics access at first, I would ask them what data they are looking for. You can typically give them a PDF that shows the past year of page views, showing the "monthly" view. I also would share with them the referral sources, so that they understand that the site isn't gaming the page view numbers.
-
I think it depends on how much you are trying to sell your website for. I think as a frist step it would be nice to see traffic to the website year over year along with where that traffic is coming from. So for example, you could pull some aggregate data of a comparison of YoY traffic then have an overall break down of traffic sources for the last year or 6 months. In addition, to that data if it was me I would like to see engagement metrics like avg. session duration and bounce rate. It does no one any good if you can drive a lot of traffic but people are bouncing from the site and avg. session duration is very low. I am assuming they would like to see people are coming to the site and engaging with it appropriately. I would also include a breakdown of where website traffic is coming from geographically along with pageviews for each region. I think segmenting this out by Country would be appropriate if it is an international website however if you only deal with people locally I would just segment by state or region.
If you were going to hold off on showing revenue and financials then I would recommend pulling some backlink data from SEM Rush or Ahrefs. Also, I would consider showing some overall rank data from the site as well if you are actively tracking keyword ranking and positioning.
Then if they are serious I would consider going into Google Webmaster Tools (Search Console) and pull some data on the overall health of the website such as, the number of pages indexed, search analytics data like top queries or pages. At this point, I would show financial data and overall revenue of the website.
As a point of reference, I know Flippa lets you buy and sell websites. You can head over to their platform and navigate to the 'Buy' section of the site and see what sort of data other people are openly sharing about their websites.
Hope this helps let me know if you have anymore questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Tag Manager
What are some of the best resources with learning and teaching other GTM and conversion tracking?
Industry News | | WebMarkets1 -
How can i discover how many of my pages have been indexed by google?
I am currently in the process of trying to produce a report for my corporation and this is a metric that i cannot seem to find on OpenSiteExplorer. Could anyone help?
Industry News | | CF20150 -
Penguin 2.0 Update - Just Hit - Google Messes up again, can anyone on SEOMOZ please tell me why or how some of these websites are ranking?
I am getting a bit tired now writing all of this so please excuse grammar and spelling mistakes, I wanted to post this up quickly tonight so I could possibly get some feedback by morning. So I feel I figured out some of the new update that just hit and I am sure the update will continue to keep coming and rankings will most likely change for a while, but I do have a few questions in the mean time if they stay. Please look below, why would some of those sites be ranking? Some sites utilize no onpage SEO, some no backlinks, one of the sites is a single page site and every page is a broken link even the contact us page and it's rank 1..... I am not 100% sure that Google got this one right. I see many instances below where other sites are much higher quality and have more authority. It's as if Google took terrible sites and said here is a site for you, now deal with it and I hope it works out at the top. I do see several sites that belong on the first page, but I see others that are very questionable. This is how the following is written below. Before the url is the anchor text density % for the site. This indicates the percentage of the amount of times the anchor text was backlined versus other anchor texts they used. Issues with the sites. Most of these sites don't utilize onpage SEO and it's clearly not a factor for onpage density purposes, there is a site with 37% keyword density on it. Some sites even have broken links. Please note: I already know that there is a lot of data that is analyzed to determine rankings more than this, but PA/DA is suppose to be a major factor according to everyone that believes in SEOMOZ.org. So I am taking in account for many of those factors being calculated due to this. These are just some random keywords I picked, because I know you need to analyze other SEO firms after and update to figure out what lasted and what didn't. All of my sites lasted due to ethical tactics, but I had some rankings move down and others go up, very odd. Keyword Analyzed: CHEAP SEO Not Knowng http://searchengineland.com/the-hidden-cost-of-cheap-seo-social-labor-131585 92-DA 75-PA - A lot of content 4715 words on the page including comments. not known http://www.searchenginejournal.com/why-theres-no-such-thing-as-cheap-seo-or-link-building/45932/ 87DA 63 PA Words on page 3673 Not known www.cheap-seo-solutions.com 26 DA -- 38 PA 1112 words on page 9.52% www.cheapseocompany.com 34 DA ---- 41 PA 10 + anchor texts but 623 words on page 10.26% seocheap.net 35 DA --- 45 PA 10 + anchor text 855 words on the page I am not 100% sure why this is ranking lol, the services page isn't even working it errors out. The onpage SEO is sloppy and the writing looks forced. Why is this even ranking? The site also looks low quality. The density is higher than SEOMOZ even and it has less words. In this case DA + words carried this site up, not the anchor ratio being low. 6.17% http://www.cheapseo-services.com cheap seo Page Authority DA 28 -- PA 38 276 Words No onpage, 35 duplicate pages, free template, etc.. etc.. 10% www.seomoz.org/blog/how-to-do-seo-cheap DA 94 --- PA 56 only 5 anchor texts used on this page. 8651 Words I am willing to bet if you diversified this with about 5 more anchor texts this could be number 1 easy. This only has 5 total diverse anchor text backlinks for this page. Keyword Analyzed: Affordable SEO Services Rank 1 47% www.affordableseoservicesx.com/ 24DA PA36 New site It still has broken links all over the page The Contact us page doesn't even work lol. Great going Google on ranking such a high quality 1 page website. 471 words How is this site ranking? How could Google even rank this site? Rank 2 The Term isn't mentioned at all accept in title and header not known mbseoservice.com/ da 20 pa 32 PR 0 Just has affordable seo services in title anchor Possible New Site 627 words Rank 4 12.77% affordableseoservices.net 22 DA 35 DA - Proof Exact match domains still work great with high diversity rates, low word amounts, bad DA, etc..... 348 words Rank 5 4.24% www.howardsemgroup.com DA 39 PA 49 893 words. Rank 6 2.49% www.i4.net/ 59 DA and 66 PA 588 words Rank 7 4.71% www.bluefrogseosolutions.com/ DA 31 PA 42 527 Words This site looks like it was created in 1998 and never updated. Low quality site IMO Rank 8 Not Known www.mainstreethost.com/ 76 DA 81 PA possible co occurrence added in with main domain name /url 281 Words not 1 exact anchor text match Rank 10 2.7% bestcheapseoservices.com/ 18 DA 29PA This is just a blog site, come on Google... 4379 Words
Industry News | | MarketingOfAmerica0 -
Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement
Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. That’s the latest penalty that may cause you to rank lower in Google’s search results. It joins other penalties such as “Panda” and “Penguin.” We’re dubbing it the “Emanuel Update” in honor of Hollywood mogul Ari Emanuel, who helped prompt it. Read more here: http://searchengineland.com/dmca-requests-now-used-in-googles-ranking-algorithm-130118 What do you guys think MOZERS?
Industry News | | Chenzo0 -
Google Keyword Tool Showing Conflicting Data
Google Adwords Keyword Tool is showing different data for the same keywords. Broad Match Local Search Volume is 2400 apiece logged in from my main account. Local Search Volume 3600 and 1900 logged in from a different account. Can anybody explain this? I have screenshot of both.
Industry News | | Choice0 -
Anyone drawn a Google Penguin?
Just a bit of light relief in the world of SEO. Hey SEO people are funny and can laugh as well 🙂 Our SEO team has had a go at drawing some penguins and the results are funny to us as they are so childlike. Anyone else fancy adding their drawing to the flicker group. This is just a bit of fun for us all! http://www.flickr.com/groups/googlepenguincartoons/
Industry News | | highwayfive1 -
My websites Internal page is not ranking.
Hi, I had "x1", "x2","x3" keywords ranked for my websites internal page that is "www.somesite.com/internal-page.htm" i was fairly doing well for my keywords mostly in top 5, but now the case is from last couple of weeks, my internal page url is gone & replaced with home page. And I don't see internal page anywhere mostly in top 1000, is that penalty to internal page ?If yes how can i troubleshoot this ? I see my other pages in top 20-30 but that specific page is not anywhere. Please let me know. -Sunny.
Industry News | | sunny.popali0 -
I'm looking for solid internet usage / traffic data.
Hi there, In a week or two I'll give my first internet marketing presentation to a local business club. Ill walk them through the basics of what is happening online, and how both B2B and B2C business can use their online assets as marketing tools. I want some basic statistical data to back up my story, like: Current web usage distribution (social/search/media etc) Growth of Mobile vs Desktop Search Engines distribution (google bing yahoo msn) Online retail numbers To top it all off, I would also like to be able to show both worldwide and The Netherlands data. What is my best bet for some serious datamining ;)? Thanks in advance for helping me out!
Industry News | | rickdronkers0