Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Clickable Images Question
-
This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url.
I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason.
Thanks
Mark
-
Hi Mark!
When writing blogs for our clients I make the photo link to "none" UNLESS it is a brand logo or something of the like that can link to the brand/manufacturer's website. I find that this could negatively impact the user experience if they click the photo only to realize it brings them to a webpage that only shows the image.
The most important information when adding a photo is the ALT tag. This lets the crawlers know what the image is of.
If I were you, I would ensure all the photos being added have an image ALT tag but do not link to just the image file to ensure positive user experience.
Hope this helps!
-
Agree with both Tim and Tymen. Another point I would like to call out is making sure the image has a relevant name as well. bird1.jpg isn't as valuable as blue-macaw-bird.jpg
-
Hi Mark,
To have the image there withe the right ALT tag also contributes to the overall value of the page for that specific keyword. As Tim mentions I would not link to the image at all unless you want it to be seen larger. In several mobile versions this image linking goed wrong and it will harm the experience people have on your site. I only use linking when I write blogs about specific products I let the images link directly to the product page.
Good luck!
Tymen
-
Personally unless you are linking to some other content or maybe offering a larger image to view I would not bother adding a link to the image. To ensure the images is optimised make sure you add a relevant Alt tag that is related to the contents of the image. That's my opinion on it anyway. Others may see it differently.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple H1s and Header Tags in Hero/Banner Images
I work on education websites, and our sites are being flagged by SEO and accessibility checkers for having multiple H1s. The home pages have the site name as an h3 in the hero image, and an aspirational headline (think: Be Like Mike) as an H1. The sub-pages have two H1s: one on the site name in the banner image, and the other on the page title. Note that the site name is very keyword-rich. If we were to remove the H1 and H3 tags from the hero/banner images, would it do any SEO harm? At the same time, we’d rewrite the H1 on the home page to be more keyword-focused. Any other options? I also read that it’s OK to have multiple H1s as long as it’s clear which H1 belongs to the heading area and which one belongs to the body area of the page. Thanks in advance!
On-Page Optimization | | UWPCE0 -
Responsive images srcset
Is delivering scaled images using srcset a good idea? Thinking of delivering one image size to Mobile and another to Desktop. How can I do this for all browsers? Thanks Mike
On-Page Optimization | | henandstag2 -
301 Redirects - Large .htaccess file question
We are moving about 5000 pages from root into different folders. We need to individually 301 each page because the are sitting at root level now: mysite.com/page.com We want to move them to: mysite.com/folder/page.html etc I dont think redirect match can works because of the different files names and folders they are being moved in to. Will 5000 entries in .htacess slow site loading? Any other suggestions how to handle?
On-Page Optimization | | leadforms0 -
How to find all broken images?
Are there any free tools that will crawl a full website and report back on any broken tags? My site recently added several thousand previously archived posts, many of which contain old tags that no longer exist. ScreamingFrog's crawl is too limited to reach most of these posts, and I haven't been able to find another free tool to get the job done. If there's no free tool, does anyone know of an affordable paid alternative?
On-Page Optimization | | WebElaine0 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
NOINDEX, FOLLOW on product page - how about images indexing?
Hi, Since we have a lot of similar products with duplicate descriptions, I decided to NOINDEX, FOLLOW most of these different variants which have duplicate content. However, I guess it would be useful in marketing terms if Google image search still listed the images of the products in image search. How does the image search of Google actually work - does it read the NOINDEX on the product page and therefore skip the image also or is the image search completely dependent on the ALT tag of any image found on our site? Thanks!
On-Page Optimization | | speedbird12290 -
ALT tagging images with keyword. What is too much?
I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?
On-Page Optimization | | John_Francis0 -
Image file name, is it important
If I use the same image all over my site, do I need to change the file name to avoid duplicate? Different alt text will be use on those images
On-Page Optimization | | BigBlaze2050