Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Google Analytics reporting traffic for 404 pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Analytics reporting traffic for 404 pages

    Reporting & Analytics
    4
    4
    1542
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jayoliverwright
      jayoliverwright Subscriber last edited by

      Hi guys,

      Unique issue with google analytics reporting for one of our sites.

      GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page:

      http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page).

      Does anyone know any reasons why this is happening?

      Cheers.

      http://www.milkandlove.com.au/breastfeeding-dresses/index.php

      GK0zDzj.jpg

      1 Reply Last reply Reply Quote 2
      • MattRoney
        MattRoney last edited by

        Hi Jay! Did Eric or Jordan (or both!) answer your question, and if so, would you mind marking one or both responses as a "Good Answer?" It'll give a few extra, appreciative MozPoints, and it helps us keep track of things on this end. 🙂

        Otherwise, how can we help?

        1 Reply Last reply Reply Quote 0
        • GlobeRunner
          GlobeRunner last edited by

          For a true 404 error page, Google wouldn't tell you about those errors. You may have a custom 404 error page set up with the tracking code on it and visitors are going to those 404 error page(s). But, since it's JavaScript that must load, then you won't see 404 errors in Google Analytics.

          1 Reply Last reply Reply Quote 2
          • JordanLowry
            JordanLowry last edited by

            I am not 100% sure if this is the cause but when I look at the source code I see the google analytics tracking code on the page. The other reason could be you have a custom report set up to collect data about 404 pages but it does not appear to be the case when looking at the attached image. I would recommend putting a 301 in place for that page since it appears to get a lot of traffic.

            Hope that helps some.

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • mchoi

              Would updating Meta Titles affect Google analytics tracking?

              Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/

              Reporting & Analytics | | mchoi
              0
            • Corporate_Communications

              Google Analytics Question - Impressions & Queries Up, Sessions Down

              I'm working with a client who, according to the Google Query report, impressions and sessions are up since we've started work with them about 6 months ago, but Google sessions are down. In moz, we're seeing a gradual, but steady increase in search visibility specifically with Google. Note: this is all organic. From when we started tracking queries, the first month we were tracking there were 43,581 impressions and 690 click throughs for the month. This past month there were 98,293 queries and 1015 clicks throughs for the month (granted not year over year data) - of these 1,015 clicks, 995 of them were from web. However, for those same time periods, sessions from Google are down over 30% - 1,750 vs. 1,189. I'm not sure how to interpret this. I realize that clicks and sessions are not a straightforward comparison, but I would think that if clicks were up according to the query report that sessions would also be up. Is it that some of these clicks are bouncing and therefore not being tracked as a session? Is there a potential issue with how data is being tracked?

              Reporting & Analytics | | Corporate_Communications
              0
            • mztobias

              No-indexed pages are still showing up as landing pages in Google Analytics

              Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?

              Reporting & Analytics | | mztobias
              0
            • marketingmediamanagement

              Is there a way to find out who the admin of a Google Analytics account is?

              We have a client who has been searching high and low to gain access to the GA account that is tied to their website, but previous agencies keep stating they don't have access. Is there a way to find out who the admins are on a GA account with the tracking number so we can reach out to that person and ask them to admin the client?

              Reporting & Analytics | | marketingmediamanagement
              0
            • Towelsrus

              How do I manually add transactions to Google Analytics

              We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?

              Reporting & Analytics | | Towelsrus
              0
            • Resultify

              Google Analytics for multiple languages on multiple domains

              Hi folks A quick question in regards to setting up Google Analytics for a website with multiple languages on multiple domains. The domains that needs to be tracked are: www.example.com -> English www.example.se -> Swedish www.example.dk -> Danish To my best knowledge this can be acheived in Google Analytids using 3 different setups: Different accounts Different properties Profiles What would you guys consider the best approach?
              Pros and cons? Have a great day Fredrik

              Reporting & Analytics | | Resultify
              0
            • CeCeBar

              Setting up Google Analytics default URL

              If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy

              Reporting & Analytics | | CeCeBar
              0
            • vijayvasu

              Google Analytics Admin account not allowing us to add other users?

              Our Google Analytics Administrator account is not giving us access to the User Manager, and because of that we are unable to add users; have you ever ran in to a problem such as this, if so what was your solution. Thanks a Billion impressions, Vijay E2qE9.jpg

              Reporting & Analytics | | vijayvasu
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.