Besides description and design optimization, is there any other main factor that we can influence to get better App Store rankings?

[GastonRiera]

Hi there!

I do love SEO, the cracking Web Search engine, but when it comes to other Google's search engines like Youtube and Apps Store it's an unknown field for me.
So, i'm diving into App Store Optimization, ASO.

This is my question:

Besides the text and the design in the description of the app, is there any other factor that we can manipulate or influence?(such as linkbuilding, social media or alien magic hehe).

Thanks a lot!
GR.

[GastonRiera]

Hi Bridget,

Yeap, I do know that those points are straightforward. I was just wondering about any factors that could be taken into action, such as links or social media.
Speacking of wich, I've found an article, https://www.semrush.com/blog/13-essential-key-strategies-for-ranking-mobile-apps-in-app-stores-and-landing-pages/ that speaks about linkbuilding.

Of course Linkbuilding is not the main reason to get better rankings, but as it says, help to improve SERPs.

[bridget.randolph]

Hi Gaston,

App store optimization is pretty straightforward, and making sure that your title and description are well optimized is a great starting point. Other app store ranking factors which are very important are number of downloads and positive reviews, so anything you can do to encourage more downloads and more positive reviews (as long as you remain within app store guidelines) should help your app store rankings. I'm not currently aware of any 'external' (i.e. non-app store) factors such as social media or links. You can also set up app indexation if you have website content which is the same as your app content, and this can help with discovery.

You may also find this presentation from Emily Grossman to be useful: http://www.slideshare.net/Suzzicks/app-store-optimization-smx-munich-emily-grossman

[GastonRiera]

Perfect. I will do as you say.
Thanks.
GR.

[Christy-Correll]

Hi Gaston,

Thanks for your questions! In order to get the best response to each of your questions, please ask them one at a time in the forum. (This will also make it easier for folks who are looking for answers to questions similar to yours to find them when searching the forum.)

Cheers,
Christy