Besides description and design optimization, is there any other main factor that we can influence to get better App Store rankings?
-
Hi there!
I do love SEO, the cracking Web Search engine, but when it comes to other Google's search engines like Youtube and Apps Store it's an unknown field for me.
So, i'm diving into App Store Optimization, ASO.This is my question:
Besides the text and the design in the description of the app, is there any other factor that we can manipulate or influence?(such as linkbuilding, social media or alien magic hehe).
Thanks a lot!
GR. -
Hi Bridget,
Yeap, I do know that those points are straightforward. I was just wondering about any factors that could be taken into action, such as links or social media.
Speacking of wich, I've found an article, https://www.semrush.com/blog/13-essential-key-strategies-for-ranking-mobile-apps-in-app-stores-and-landing-pages/ that speaks about linkbuilding.Of course Linkbuilding is not the main reason to get better rankings, but as it says, help to improve SERPs.
-
Hi Gaston,
App store optimization is pretty straightforward, and making sure that your title and description are well optimized is a great starting point. Other app store ranking factors which are very important are number of downloads and positive reviews, so anything you can do to encourage more downloads and more positive reviews (as long as you remain within app store guidelines) should help your app store rankings. I'm not currently aware of any 'external' (i.e. non-app store) factors such as social media or links. You can also set up app indexation if you have website content which is the same as your app content, and this can help with discovery.
You may also find this presentation from Emily Grossman to be useful: http://www.slideshare.net/Suzzicks/app-store-optimization-smx-munich-emily-grossman
-
Perfect. I will do as you say.
Thanks.
GR. -
Hi Gaston,
Thanks for your questions! In order to get the best response to each of your questions, please ask them one at a time in the forum. (This will also make it easier for folks who are looking for answers to questions similar to yours to find them when searching the forum.)
Cheers,
Christy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dodgy links across top ranking sites in a certain industry - Could this be negative link building?
Hi, I've noticed repeated low value / high spam backlinks directing to a site that I manage, and despite disavowing, new links showing similar anchor text keep appearing. See sample in the table below: <colgroup><col width="514"> <col width="407"> <col width="364"></colgroup>
White Hat / Black Hat SEO | | Alexanders
| biz.mfso.info/files/images/vertical-blinds-for-bifold-doors.html | | Get free high quality HD wallpapers vertical blinds for bifold doors |
| nmr.mfso.info/files/images/mould-on-vertical-blinds.html | | Get free high quality HD wallpapers mould on vertical blinds |
| nmr.mfso.info/files/images/install-vertical-blinds.html | | Get free high quality HD wallpapers install vertical blinds |
| nmr.mfso.info/files/images/cutting-vertical-blinds.html | | Get free high quality HD wallpapers cutting vertical blinds |
| rre.uere.info/files/images/high-quality-vertical-blinds.html | HD wallpapers high quality vertical blinds rre.uere.info | Get free high quality HD wallpapers high quality vertical blinds |
| dig.uere.info/files/images/mould-on-vertical-blinds.html | HD wallpapers mould on vertical blinds dig.uere.info | Get free high quality HD wallpapers mould on vertical blinds |
| dig.uere.info/files/images/mould-on-vertical-blinds.html | HD wallpapers mould on vertical blinds dig.uere.info | Get free high quality HD wallpapers mould on vertical blinds |
| hja.uere.info/files/images/cost-vertical-blinds.html | HD wallpapers cost vertical blinds hja.uere.info | Get free high quality HD wallpapers cost vertical blinds | I also looked across 5 high ranking sites in the same industry and noticed they too have these 'dodgy' links in their backlink profiles. Could this be negative link building? If so, does anyone know a way to trace it or get it stop?0 -
Curious, have you ever had a client dispute your Moz Ranking Report?
one of my international clients from China does not believe that his site is now on page #2 for a national search term. He said he had a colleague search from a location in the United States and his site did not come up in any of the top 10 Google search page results. Suggest any ways to back ranking up? Maybe use an additional rank report? appreciate any/all suggestions. THanks! Chris
White Hat / Black Hat SEO | | Sundance_Kidd0 -
Dfferent domains on same ip address ranking for the same keywords, is it possible?
Hello, I want to ask if two domains which r hosted on the same server and have the same ip ( usually happens with shared hosts ) tries to rank for the same keywords in google, does the same ip affects them or not.
White Hat / Black Hat SEO | | RizwanAkbar0 -
Can H1 and Meta title be exactly the same ?
I've heard from some SEO's that H1 and Meta Title shouldn't be exactly the same, why ? Both of them describe what is ON the page right ? Why is it Spammy? Is it ?
White Hat / Black Hat SEO | | Tintanus2 -
Subtle On-site Factors That Could Cause a Penalty
It looks like we have the same penalties on more than one ecommerce site. What subtle on-site factors can contribute to non-manual penalty, specifically rankings slowly going down for all short tail keywords? And what does it take to pull yourself out of these penalties?
White Hat / Black Hat SEO | | BobGW0 -
Cloaking for better user experience and deeper indexing - grey or black?
I'm working on a directory that has around 800 results (image rich results) in the top level view. This will likely grow over time so needs support thousands. The main issue is that it is built in ajax so paginated pages are dynamically generated and look like duplicate content to search engines. If we limit the results, then not all of the individual directory listing pages can be found. I have an idea that serves users and search engines what they want but uses cloaking. Is it grey or black? I've read http://moz.com/blog/white-hat-cloaking-it-exists-its-permitted-its-useful and none of the examples quite apply. To allow users to browse through the results (without having a single page that has a slow load time) we include pagination links but which are not shown to search engines. This is a positive user experience. For search engines we display all results (since there is no limit the number of links so long as they are not spammy) on a single page. This requires cloaking, but is ultimately serving the same content in slightly different ways. 1. Where on the scale of white to black is this? 2. Would you do this for a client's site? 3. Would you do it for your own site?
White Hat / Black Hat SEO | | ServiceCrowd_AU0 -
Starting fresh on a new url after serious Penguin update down rank
Hi friends My site www.acupunctureclinicvictoriabc.com was recently hit by the penguin update and i dropped to page 5 of local searchs for my key words. A while back I had some bad link building done and now paying for it:( I thought the disavow tool (used 4 months ago) would deal with this issue but apparently not The current url is feeling like a lost cause. My question is if I start fresh on a new url, can I use my old content (or even clone the site and move it to a new url) without being punished for duplicate content on the new site? Any recommendations for starting fresh? I really appreciate any thoughts on this matter, as I am feeling a bit lost and bummed about this issue thanks!
White Hat / Black Hat SEO | | Silasrose0 -
Ranking factors: What am I missing here?
I'm trying to understand what techniques might have been used to help the site malime.com.au rank for the term 'boys tops' on Google (AU). It appears to be a new domain, there are hardly any backlinks and basically no social mentions. Internally, the site uses the term 'boys tops' to link to the same page that Google chooses also—so that much makes sense—but other than that (and some weird keyword-stuffed page titles and meta tags) I cannot find much reason for this site to rank as well as it is. Have I missed something? Or is it just a low-enough competition phrase that it can do this with basically internal linking? Any ideas? Thanks
White Hat / Black Hat SEO | | NathanV19770