Besides description and design optimization, is there any other main factor that we can influence to get better App Store rankings?
-
Hi there!
I do love SEO, the cracking Web Search engine, but when it comes to other Google's search engines like Youtube and Apps Store it's an unknown field for me.
So, i'm diving into App Store Optimization, ASO.This is my question:
Besides the text and the design in the description of the app, is there any other factor that we can manipulate or influence?(such as linkbuilding, social media or alien magic hehe).
Thanks a lot!
GR. -
Hi Bridget,
Yeap, I do know that those points are straightforward. I was just wondering about any factors that could be taken into action, such as links or social media.
Speacking of wich, I've found an article, https://www.semrush.com/blog/13-essential-key-strategies-for-ranking-mobile-apps-in-app-stores-and-landing-pages/ that speaks about linkbuilding.Of course Linkbuilding is not the main reason to get better rankings, but as it says, help to improve SERPs.
-
Hi Gaston,
App store optimization is pretty straightforward, and making sure that your title and description are well optimized is a great starting point. Other app store ranking factors which are very important are number of downloads and positive reviews, so anything you can do to encourage more downloads and more positive reviews (as long as you remain within app store guidelines) should help your app store rankings. I'm not currently aware of any 'external' (i.e. non-app store) factors such as social media or links. You can also set up app indexation if you have website content which is the same as your app content, and this can help with discovery.
You may also find this presentation from Emily Grossman to be useful: http://www.slideshare.net/Suzzicks/app-store-optimization-smx-munich-emily-grossman
-
Perfect. I will do as you say.
Thanks.
GR. -
Hi Gaston,
Thanks for your questions! In order to get the best response to each of your questions, please ask them one at a time in the forum. (This will also make it easier for folks who are looking for answers to questions similar to yours to find them when searching the forum.)
Cheers,
Christy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many links pointing to our privacy policy page: Hurting our ranking efforts of main pages?
Hi community, As per the "Links" report from GSC, there are millions of pages pointing to our privacy policy page. We can expect high number of links to this page being ours an open source product. But these links are overtaking the count of links pointing to our homepage which are very artificial from few spammy or low quality sites. "Privacy policy" anchor text is also been the top anchor text. Our homepage ranking dropped and I suspect this is the culprit. Google might be considering this is the important page being linked on top with anchor text. Shall I Disavow these sites and will this makes Google stop counting links, and the anchor text coming from these sites as well? Suggestions please. Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Keyword rankings sudden drop
Hello, I own an online headshop, and as of last week my keyword rankings dropped significantly on some competitive keywords I was ranking for. I noticed the same thing happened to me last month, and then a few weeks later these keywords were ranking again. In fact, they were ranking even higher than before. I also noticed that 2 of my biggest competitors who receive 500k+ clicks a month had a significant drop in their keyword rankings as well. Does anybody know why this happens and how to correct the issue? Thanks
White Hat / Black Hat SEO | | Kobeghods930 -
How can i Rank this website
here is my website www.onlinehackingtricks.com with fresh content and with proper on page seo but if i will do some off page seo then google will give penality to me because my one website got deindexed so how can i rank this?
White Hat / Black Hat SEO | | SEORAMAN0 -
How can I 100% safe get some of my keywords ranking on second & third page?
Hi, I want to know how can I rank some of my keywords which are in the second and third page on google on page one 100% save, so it will pass all penguin, pandas etc as quick as possible? Kind Regards
White Hat / Black Hat SEO | | rodica70 -
4 websites - meta titles and descriptions
I manage four separate websites/brands that all focus on the same topics and have the same achitecture. I am trying to improve each site's meta title and description, page by page, that I inherited from another before me. My question is, how different should each title/description be from one another for the same page type? Do the search engines consider this heavily in their decision process of who to show on SERPs? Am i able to simply swap out the brand name in the metas and call it done or should each meta be unique? if unique, how unique? As you can imagine, since each page is essentially the same with the same overall content and layout targeting the same keywords, it is very difficult to rewrite metas four unique ways. I greatly appreciate any advice on how you would approach this project.
White Hat / Black Hat SEO | | dsinger0 -
Competitor website, how come they get away with it?
Hi we have been looking at competitors websites do see how we can improve, this website jumped out at me straight away as spammy gateway pages where 3 words was the only difference on all of the pages. Why does google give them so much weight still and rank them so highly? I thought this is what G was trying to avoid? Am I missing something here in terms of great SEO opportunity? A checked for noindex or canonical and I cannot see any. Love to hear some feedback. Cheers
White Hat / Black Hat SEO | | PottyScotty0 -
How do I prepare my store for Penguin 2.0?
Looking for advice from someone who has been keeping up on the updates from Matt Cutts, other sources on what to work on for my web store to prevent getting hit hard by the upcoming penguin update.Practical advice on what to clean up on the site would be extremely useful. Watched a Matt Cutts video yesterday getting a preview...I'm very curious about the part saying that Google will show preference to those who are "Experts in their Fields." What makes you qualified for this? We are in the wicker furniture industry and have been a local brick and mortar store since 1982. We started our website about 1998, so I would consider that experience possibly part of the equation. On the other hand, I know everyone would love to say they are the experts in their niche, so it would be nice to know what needs to be done to achieve this. Thank you in advance for any help, Mark Grabowski Wicker Paradise xQmQeKU25zg
White Hat / Black Hat SEO | | wickerparadise0 -
My website disapeared from google rankings, please help?
Our website url is http://www.phoria.com Around January 16th we disappeared from google for the keyword 'kratom' We were on page 3 for the longest time. We have no critical messages in webmaster tools however I did notice most of our links seem to be website directory links.We still rank for a couple terms like buy kratom on page 6.I think a google update occurred around this time so I've read however if we had a variety of links that went against google guidelines wouldn't we have received a message stating so in Webmaster Tools?This month has been very confusing to say the least. Any help would be appreciated.
White Hat / Black Hat SEO | | gregdotcom0