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Branding

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Kdruckenbrod last edited by

I've noticed when you search business such as Pier 1, William Sonoma, they offer a "Search william-sonoma.com" search bar within the organic search. You can see it when you google William Sonoma.

So, the question is, how does that get displayed? Is it something a business can include or is it something that Google will provide if they feel the need too?

Appreciate any feedback. Thanks.
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Kdruckenbrod @DirkC last edited by

Dirk,

Thanks for the links. This was very helpful and exactly what I was looking for. Spot on!

Steven
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DirkC last edited by

You'll have to add the SearchAction Schema to your pages - however this only makes sense if you have a high number of branded searches.

More info can be found here:

https://webmasters.googleblog.com/2014/09/improved-sitelinks-search-box.html

https://moz.com/blog/sitelinks-search-box

Dirk
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