Facebook Like my website or fan page??
-
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma...
People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
-
What Adrian said. The Open Graph is "a way to link these." This question should be marked as "Answered."
-
If you associate your website with a FB app account, you can post updates via the FB Graph API that will appear on the news feeds of users who have 'liked' a page on your website. Read the 'Publishing' section on the Open Graph documentation: https://developers.facebook.com/docs/opengraph/
This gives you both social SEO signals for your website AND engagement with readers via Facebook.
-
I've been there too. There is an upside to doing suggestions. I find it that it is sometimes better to work with other peoples' content because you have a fresh look on it.
I try to build a community of people who have already used the service. We email clients about the page and try to reel in only the most interested people. What one would really find out is what is the value of having people on facebook and what you can do for them when they are on your page. A part from providing support trying to give them a forum to connect, I have little to offer on facebook. You can say we try to buid loyalty.
Like button on the product pages of the site is what sends people back from facebook to register for my products.
-
I find both methods to work fantastically, but Svetoslav is right you should diversify the like button. I was running social media on someone else's site so I didn't have the option to play with any of the widgets on the retail site, but I was able to get fantastic conversion on Facebook pages by running the ads to the page and then engaging the audience through there. I easily added 5K-10K new followers per week depending on if I ran an ad to the page or not. Overall sales increased during that time by 30%. Now I work doing content SEO which is hard because I don't actually touch any of the content I mainly have to oversee and hope that people take my suggestions. : /
-
If you have a great way to engage facebook fans, again, go with promoting the facebook page, through your site.
I did the opposite. I decided to have each os my products have the "Like"buttom, sharing that particular URL to facebook walls. Where I had multiple pages - info page, application form, faq and a post registration (thank you) page, I implemented the code in a way that each time people click like, they share the info page. It has proven to be better on conversion (in my case). I also use the Recommend button. It looks a bit better on a B2C site.
My main motivation to do so I because I got what I was after - people visitng my site from facebook and registering for my products. I felt a good boost in registrations over the last 7 months.
My short answer is - Like button shares your website link on facebook. Just don't make all your pages share the homepage.
I hope that helps a bit :)!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In 2016, should all businesses have a Facebook page?
Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes. In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?
Branding | | Ria_2 -
Gateway Pages
I have read that gateway pages are frowned upon by the search engines? If you have multiple domain names that are related to your main website what is the best way to get the greatest use from those related domain names? Thank-you.
Branding | | Road0 -
Case Study Formats - On-page vs. PDF
Hey all, I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think. An on-page case study is crawled by search engines and has fewer barriers in terms of visibility. The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference. Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm! Cheers,
Branding | | carlod
Carlo1 -
City Gird.... Have you heard of it? Do you like it?
Has anyone use the City Grid software/ network to boost your local online presence? If so, what are your thoughts on it ? Did you get good enough results that would justify the investments? All comments and opinions are welcome. We are trying to weigh our options...
Branding | | AubbiefromAubenRealty0 -
Re-code website and start from scratch?
Hi Community, one of my sites was affected by panda penguin and then EMD updates last year. All our google 1st page rankings were lost and we have spent the last few months trying to recover the situation. Changed content, meta tags, meta titles, disavowed links, changed navigation structure among other things. We are now at a point where we are thinking of scrapping the whole thing and re-coding the site. Before we make the decision I wanted to ask what the main risks and points are that we need to consider. Are there any useful guides to help us make an informed judgment? Also, if we were to re-do the site and also change the domain name what are the implications of this and what needs to be considered. I'd really appreciate some advice as this is a major step for us. Thanks
Branding | | BipSum0 -
Can i use the same keyword or similar keyword on title tag of multiple page ?
Greetings support, I would like to know if i can use similar keywords into my index title tag and than the similar keyword into the title tag of another page from the same site. Example:The site selling ''Dubai Apartments'' ''Dubai Vacation Rentals'' ''Dubai Holiday Apartments'' and ''Dubai Accommodation'' and would like to rank the index page for ''Dubai City Apartments'' and ''Dubai Accommodation'' and the category page /apartments/ for ''Dubai Apartments'' Is this ok ? because I do not want to lose the rank for the index page because it's already higher for ''Dubai City Apartments'' and ''Dubai Apartments'' I also have use this title tag on the home page: Dubai City Apartments | Dubai Accommodation | sitename brand and than i have category page such: /apartments/ title Dubai Apartments | Dubai Apartment Rentals | brandname /vacation-rentals/ title Dubai Vacation Rentals | Holiday Rentals Dubai | brandname /holiday-apartments/ Dubai Holiday Apartments | Dubai Vacation Apartments | brandname P.S. My index page is already rank for keyword such: dubai apartments, dubai holiday apartments, dubai vacation rentals and dubai accommodation but i want to know rank the category page. Any suggestions would be appreciated. Best, Giuseppe
Branding | | WorldEscape0 -
Merged +Local Page - About Section Formatting?
Hi All, I'm having an issue: I recently merged my Google+ business page and +Local page, and I'm happy it's verified for local search purposes. However, I am having a supremely difficult time getting the formatting and anchor text links I inserted in the "Edit Business Section to apply; It's just one large chunk of unformatted text. Of note is the fact that the text content did actually change when approved. I made a post on Mike Blumenthal's blog about this, and he said that he generally does not recommend merging at all. Any ideas how to get my formatting and text links approved by the Google+ team? Any thoughts on the pros and cons of merging Local+ in general?
Branding | | G2W0 -
Blog - separate domain or current website?
I have created a business blog purely to gain higher rankings for particular keywords which then has links pointing to the product that I am trying to sell. My question... Is it better to have this blog hosted on the same domain or shall I move it to a separate domain which will help with backlinks? Any advice would be appreciated?
Branding | | petewinter0