Facebook Like my website or fan page??
-
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma...
People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
-
What Adrian said. The Open Graph is "a way to link these." This question should be marked as "Answered."
-
If you associate your website with a FB app account, you can post updates via the FB Graph API that will appear on the news feeds of users who have 'liked' a page on your website. Read the 'Publishing' section on the Open Graph documentation: https://developers.facebook.com/docs/opengraph/
This gives you both social SEO signals for your website AND engagement with readers via Facebook.
-
I've been there too. There is an upside to doing suggestions. I find it that it is sometimes better to work with other peoples' content because you have a fresh look on it.
I try to build a community of people who have already used the service. We email clients about the page and try to reel in only the most interested people. What one would really find out is what is the value of having people on facebook and what you can do for them when they are on your page. A part from providing support trying to give them a forum to connect, I have little to offer on facebook. You can say we try to buid loyalty.
Like button on the product pages of the site is what sends people back from facebook to register for my products.
-
I find both methods to work fantastically, but Svetoslav is right you should diversify the like button. I was running social media on someone else's site so I didn't have the option to play with any of the widgets on the retail site, but I was able to get fantastic conversion on Facebook pages by running the ads to the page and then engaging the audience through there. I easily added 5K-10K new followers per week depending on if I ran an ad to the page or not. Overall sales increased during that time by 30%. Now I work doing content SEO which is hard because I don't actually touch any of the content I mainly have to oversee and hope that people take my suggestions. : /
-
If you have a great way to engage facebook fans, again, go with promoting the facebook page, through your site.
I did the opposite. I decided to have each os my products have the "Like"buttom, sharing that particular URL to facebook walls. Where I had multiple pages - info page, application form, faq and a post registration (thank you) page, I implemented the code in a way that each time people click like, they share the info page. It has proven to be better on conversion (in my case). I also use the Recommend button. It looks a bit better on a B2C site.
My main motivation to do so I because I got what I was after - people visitng my site from facebook and registering for my products. I felt a good boost in registrations over the last 7 months.
My short answer is - Like button shares your website link on facebook. Just don't make all your pages share the homepage.
I hope that helps a bit :)!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to measure adwords campaing success on an non ecommerce/leads website
Hello,
Branding | | teconsite
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!0 -
Case Study Formats - On-page vs. PDF
Hey all, I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think. An on-page case study is crawled by search engines and has fewer barriers in terms of visibility. The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference. Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm! Cheers,
Branding | | carlod
Carlo1 -
Effects of a long-term holding page/503 http code whilst site is being rebranded?
We have a client who is adamant that during the rebranding of their company and website, a holding page is put in place from August 5<sup>th</sup> till go-live date on August 21<sup>st</sup>. They don’t look like budging on the matter, therefore we are looking to set up a 503 HTTP code on the holding page to tell Google the site is down for maintenance and redirect all pages back to the holding page. The general consensus is that implementing this for such a long period of time will see Google de-index all pages and the site will lose masses of traffic as a result for a substantial time afterwards. It would be great to get some insight on best practice for this situation, how Google will determine the situation and the consequences of such actions. If you have any case studies of similar situations or have firm knowledge of how this scenario would affect the site, I would be delighted to hear from you!
Branding | | AndrewAkesson0 -
What vanity Url should I use for Google+ business page?
I recently been given the option to choose between my brand and my most important keyword for my Google+ business page. the site is a touristic site for a popular location. The keyword is the name of that location. Which one is better for Seo purposes? Thanks.
Branding | | ceci27101 -
Hotel website domain
I work on a project for a hotel website and look up domain names right now. But I am now not sure wether I should go for a branding of the hotel name in the domain name (e.g. "bellavistahotel.com") or pick the location ("berlinhotel.com") or a mix (e.g. "bellavistaberlin.com). What would be your recommendation? The content (text, photos, videos) I have is a lot about the location and the hotel itself. I want to connect the Hotel page afterwards with Knowem to hundreds of social networks. My tendency is to go for a branding. Is that a good idea? Thanks for the help.
Branding | | reisefm0 -
Using mlm and 'scammy' websites to identify brand/reputation management opportunities
I think this almost warrants a youmoz post, but I was wondering if anyone has used MLM or 'shady' industry companies to see where they place their reputation/brand links to dominate the first 2-3 pages of google for things like 'company name + scam' 'company name + reviews'. On a side note what is your opinion of a company that goes to great lengths to create a very strong push to control those keywords? Would you recommend your clients dominate the first 2-3 pages with 'honest review about company x' and 'the truth about company x' fakeditorials? Do you guys think people see right through them. Take any MLM..for instance legal shield scam (not my company, but an MLM that I am very wary of) as professionals what do you think of their reputation management build out......what do you think consumers would see when they read this? is there such a thing as going to far to refute false claims and building sponsored reviews? I'm personally against doing sponsored reviews and spamming with them, but maybe I am naive.
Branding | | ilyaelbert1 -
Developing location pages
I need to expand our service offering to another city and focus our SEO efforts to that new location. Would it be best to purchase a new domain name and make a new website very similar to the existing website so we can better target the search engines? Same look and feel as the existing website. Or would it be better to create a landing page for the new location on the existing website to help stengthen the current domain name? If so, how do i focus the SERPs to the new location when the existing website is so focused around my current location?
Branding | | clearmotive0