Facebook Like my website or fan page??
-
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma...
People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
-
What Adrian said. The Open Graph is "a way to link these." This question should be marked as "Answered."
-
If you associate your website with a FB app account, you can post updates via the FB Graph API that will appear on the news feeds of users who have 'liked' a page on your website. Read the 'Publishing' section on the Open Graph documentation: https://developers.facebook.com/docs/opengraph/
This gives you both social SEO signals for your website AND engagement with readers via Facebook.
-
I've been there too. There is an upside to doing suggestions. I find it that it is sometimes better to work with other peoples' content because you have a fresh look on it.
I try to build a community of people who have already used the service. We email clients about the page and try to reel in only the most interested people. What one would really find out is what is the value of having people on facebook and what you can do for them when they are on your page. A part from providing support trying to give them a forum to connect, I have little to offer on facebook. You can say we try to buid loyalty.
Like button on the product pages of the site is what sends people back from facebook to register for my products.
-
I find both methods to work fantastically, but Svetoslav is right you should diversify the like button. I was running social media on someone else's site so I didn't have the option to play with any of the widgets on the retail site, but I was able to get fantastic conversion on Facebook pages by running the ads to the page and then engaging the audience through there. I easily added 5K-10K new followers per week depending on if I ran an ad to the page or not. Overall sales increased during that time by 30%. Now I work doing content SEO which is hard because I don't actually touch any of the content I mainly have to oversee and hope that people take my suggestions. : /
-
If you have a great way to engage facebook fans, again, go with promoting the facebook page, through your site.
I did the opposite. I decided to have each os my products have the "Like"buttom, sharing that particular URL to facebook walls. Where I had multiple pages - info page, application form, faq and a post registration (thank you) page, I implemented the code in a way that each time people click like, they share the info page. It has proven to be better on conversion (in my case). I also use the Recommend button. It looks a bit better on a B2C site.
My main motivation to do so I because I got what I was after - people visitng my site from facebook and registering for my products. I felt a good boost in registrations over the last 7 months.
My short answer is - Like button shares your website link on facebook. Just don't make all your pages share the homepage.
I hope that helps a bit :)!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to measure adwords campaing success on an non ecommerce/leads website
Hello,
Branding | | teconsite
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!0 -
Pages with High Priority Issues 404 Errors
Hi there, I need some help on how to go about fixing the many 404 errors that i have on the site http://goo.gl/arwlON Many of the 404 errors are images that were on the CDN and now i have not joking 6k 404 errors and a good percentage are the cdn images that I deleted of 3 years work as I did not need them. Would you guys/gals be able to help me on best solution to fixing them? Thank you for your help in advance.
Branding | | blinky510 -
1 Website, 2 Business Names, 2 Locations
I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!
Branding | | SilhouetteBS0 -
Google + Brand Page for Multiple Locations
We have had our Google Places pages up and running now for a bit, and we are looking to start our Google + Brand page. What is the best way to handle a Brand page with multiple locations? Create a page for each location so we can connect them to their Places equivalent? Create one overall brand page and not connect it to the Google Places? A lot of the information I am seeing is around a year out of date with Google saying "something is coming" but no updates since then, so how have others in similar situations handled it?
Branding | | BeOnAir0 -
What Other Local Listing Aggragator are like Localeze, UBL, Yext?
Hey guys what do you all use for listing your sites? Current I use UBL, Yext, and Localeze. Would it benefit me to use more? Also what other companies or services are like these three?
Branding | | qlkasdjfw0 -
Re-code website and start from scratch?
Hi Community, one of my sites was affected by panda penguin and then EMD updates last year. All our google 1st page rankings were lost and we have spent the last few months trying to recover the situation. Changed content, meta tags, meta titles, disavowed links, changed navigation structure among other things. We are now at a point where we are thinking of scrapping the whole thing and re-coding the site. Before we make the decision I wanted to ask what the main risks and points are that we need to consider. Are there any useful guides to help us make an informed judgment? Also, if we were to re-do the site and also change the domain name what are the implications of this and what needs to be considered. I'd really appreciate some advice as this is a major step for us. Thanks
Branding | | BipSum0 -
Do you have to have a Google+ profile page for a person before you can build a Google+ brand page?
There was some debate at MozCon 2012 about this issue. I have my personal Google+ page which I didn't want attached to the brand of one of the sites I manage. I saw no other way to create a new Google+ page for this brand except to create a new profile under a different gmail account. The problem is, I had to put in my personal name to create the profile (you can't put in a business name, Google won't accept it), so now I have two "Dana Tan" author pages in Google+, the second one is where I built the page for this separate business "Celebrate Communion." Unfortunately, this has muddied the waters because people are following me in both places (it's fragmented my circles). I would like to add customers who are already on Google+ to my business pages circles, but the business page won't do it. Is it possible to build a Google+ business page without all of this brand confusion? If so, can you send me directions? I have found nothing online that says you don't need a profile to do a brand page. Also, once the page is built, what is the best way for me to reach out to customers with google accounts? I don't see a good way to do that on businesses pages either. On my profile page I can load all the emails into my contacts list, but then those contacts can only be added to my profile page and not the brand page. Any help or suggestions would be greatly appreciated. Thanks! Dana
Branding | | danatanseo0 -
One Page desapeared from Google results over the weekend.
Has anyone had this happen? My page (just one page) is gone from the search results. Not only did we lose our position in Google (we were #9) now the entire page is completely gone from Google index. However, It is on the first page of Bing and Yahoo. We did have our server down from Friday to Monday. I went into Google webmaster tools on Monday and saw a big X next to sitemap. It said HTTP Error 404 detected on August 21, 2011. So Google went in on Sunday and came up with the error. But why only one page is missing and all the other pages still show up? I was thinking that page was blacklisted by Google but when I went to Webmaster Tools to listen to "Requesting reconsideration of your site" video all they talk about is the "site" being blacklisted not a particular page. Any one has any ideas?
Branding | | DmitryP0