How is Google Analytics defining page depth?
-
We run two websites and as part of our KPIs we are treating those who visit 3 or more pages of our website as a client served. As a digital team we are not convinced that this is the best metric to use as the improvements we are making to the sites mean that people are able to find the information quicker. Additionally other organisations including forums etc link to us so those users will get the info they need in one click. What I would like to know is how Google calculates page depth in GA. Are they treating the landing page as ground zero and then when users clicks a link they go one page deep? Or is the landing page, page depth 1 . Is page depth a measure of how many clicks a user needs to find their information?
-
Hi there.
Yes, 3 page visits is not the best metric, that's for sure. As for page depth - it's the same as number of unique pages visited. Therefore, page depth of one is visit to a landing page only.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google analytics - Users by time of day for speicific country?
Is there any way in analytics where we can check Users by time of day for speicific country?
Reporting & Analytics | | BPLLC0 -
How to configure multilingual site in google analytic? Currently showing in Referral Traffic why?
Hello All, Currently my Multilingual site is showing in referral traffic is it because I have not added hreflang tag on site? If yes and if I add the hreflang tag on all sites when where it will show in google analytic traffic from international sites? And what type of configuration required in analytic? Thanks!
Reporting & Analytics | | pragnesh96390 -
Two of Four Google Analytics Views Not Showing Data
Question for you MOZ friends: We added two new views about a week ago, the same views that we have added for more than 50 Accounts, and they are not showing any data. The views are for 'Filtered Traffic' (no IPs or spam) and 'Organic Only' including only the organic medium. Any ideas why this may not be working? First time we've come across this and couldn't find much help researching it... Thanks as always! street%20ga_zpsorfdnemi.png
Reporting & Analytics | | ReunionMarketing0 -
Need help with excluding IP addresses in Google Analytics
In Google Analytics, are you able to add more than 1 IP address to an exclude filter? I found this article, http://www.creare.co.uk/filter-multiple-ip-addresses-in-google-analytics, but wasn't sure if it was the right way to do this or if I should create a new filter for each IP address. Also, when I try to create a new filter, it only will let me select from a list of profiles I have created whereas on other accounts I've been able to create several new filters without any problems. Does anyone know why this might be?
Reporting & Analytics | | jfeitlinger0 -
Google Analytics & Omniture Discrepancies
I am seeing a significant difference between my traffic numbers in Google Analytics and Omniture (Omniture has significantly more). I do not expect them to report exactly the same numbers but these are just too far off. Any idea why that is, or which one I should trust more? Thanks!
Reporting & Analytics | | emediaSEO0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
Seomoz wont connect to my google analytics. waht am I doing wrong?
I enter my details and it says I am connected to a google account but there is GA found, what gives?. PS. I do have a analytics acount I have been using for years, and have input the correct user and pass. I even get to the page in google to allow SEOmoz access to my acount and I confirm then nothing shows up in SEOmoz?
Reporting & Analytics | | stevem980 -
Google Analytics/ Contact 7 Plugin
I have a site that uses the contact 7 plugin for its contact form sitewide in a sidebar and on a contact us page. I've set up a goal in analytics and tracked using the "on_sent_ok" hook but the number of goals GA is creating is far outweighing the number of times the form is actually completed. I figured my initial mistake was to use the contact-us page as the page tracker variable for the goal but wondered if it was counting all form completions AND anyone who went to the contact page. So I amended it to a contact-us/thank-you page that no site visitor could navigate to, and since I have no goals completed, even though we're getting enquiries through the form. Am I being dumb here and missing something quite simple?
Reporting & Analytics | | PerchDigital0