Are Social tags beyond Structured Data still required?
-
Hello: I have a client that has Structured data set up correctly to include their social profiles for FB, Twitter, and Google+. But when I run an audit tool it tells me that they need < re=Publisher > tag for Google Plus.
My understanding is that we don't need any additional code beyond the Structured Data tags. Is that correct?
Thank you
Rosemary
-
When it comes to Google Plus in particular, we do recommend that the authorship and publishership tags be used, as there has been mentions by Google reps in the past that those could come back at some point. We don't know if Google is still using Google Authorship internally as a search engine ranking signal of some type even though it isn't being promoted publicly. The same goes for Google Publishership, as well.
If it requires a lot of extra time coding this into the site then you might consider not including it--but we do recommend that it still be included, especially since it may make a comeback at some point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple language redirect, link building and social sharing
Hi all, I have 3 questions bother me for weeks, thanks advance for any answers. We are an online langauge school, provide many content about learn Chinese , the site is http://www.chinesetimeschool.com/ 1. Langauge issue. As you can see, It's a multiple language site, when a user first time visit the site, it redirects (302) the user to his own language. I have read many articles about this, most said 301 is good than 302. But 301 is a permanent redirect, so it can only implement on one language, right? For example, if we 301 redirect http://www.chinesetimeschool.com to http://www.chinesetimeschool.com/en-us/ for english speaking users, we have to use 302 redirect for other languages, ie, 302 redirect http://www.chinesetimeschool.com/ to http://www.chinesetimeschool.com/fr-fr/ for French speaking people. Or in other words, we cannot use 301 to redirect home page to different language page, right? In my understanding, it will mess up google which language page the home page redirects to. 2. Link building. Our editor created a lot content, but from Alexa we only see 85 links back, which means our content has few exposure. We want to get more links back especially for the English version, any advice? should we find a US company help us since we are in China not famliar with US? Any good company or guys good at link building/content exposure suggested? 3. Social sharing. We have around 300,000 followers on facebook, many content pages has hundreds of shares, for example, this page http://www.chinesetimeschool.com/en-us/articles/new-years-greetings-in-chinese/ has 129 shares and 333 likes (I use Moz open site explorer tool), but if I check http://www.chinesetimeschool.com/, only has 130 shares and 414 likes. So I think shares of a page won't be counted in the domain shares. This makes me thinking of 2 things:
Social Media | | mikecao
A. Will social shares of home page be more important than other pages? If so, we need share more of our home page.
B. Even if we have a lot page shares, I didn't see any google traffic changes (for at least half year), will it mean social page shares has very few influences to google seo? Many thanks!
Mike0 -
Google+ author tags and product descriptions - Can we author tag it to protect it if its custom written?
Hello Google+ experts We run a eCommerce (magento) site with ~140 different products. We manufacture all of our own products and therefore the product descriptions / content is written by us for us, however there are smaller operators that can scrap it, adjust it and use it on similar products. Can we author tag our own custom product descriptions or will goggle not like this? I have read a hand full of blog about author tags v's publisher tags, and most bloggers state that eCommerce product pages should not author tag as content is normally generic product spec information. Our product content is fresh, custom and written by a real author it's similar to a blog post so why can't we tag it to protect it? (The descriptions include a product - Overview / Benefits / Suggested use) If we do Author tag it will Google spank us and damage our SEO or because it fresh and custom advance are SEO?
Social Media | | supps1 -
Best way to research the social potential of content (NOT just search potential).
I'm wondering if anyone in the community has found a good method for researching the social potential for content. I'll break down what I'm asking exactly so it makes more sense. In order for a page to get ranked highly on Google for a keyword it needs authority (usually). With social media having an ever increasing impact on the authority of content, creating content that has social value (shared, liked, talked about, etc) can really help increase the authority of that page in Google's eyes. In saying this if content is created that people search AND talk a lot about, it's authority will rise quickly, thus getting traffic through that keyword is easier and faster (not to mention your link building happens for you organically). I've formulated a pretty good keyword research process to find the search potential of creating content around that keyword; however I am looking at how to research the potential social value of content. I'm thinking the best way would be to crawl the social platforms and find trends in what people are talking about for the last x amount of time. Must be some patterns to look for in things like hashtags. At the end of the day I'd like to have content created based on both search keyword and social research. I'm looking for advice from people who have found a good way to do this social research on what they look for / what tools they use.
Social Media | | reidsteven750 -
Are there plans for Moz to track social activity for LinkedIN Company Pages any time soon?
Currently only Facebook and Twitter can be tracked. My business focuses on B2B and I focus heavily on LinkedIN and would like to track activity from LinkedIN. Any plans?
Social Media | | Marketing-Maven1 -
What is the usual amount of sites to use sharing with social media
yes i am wanting to share my articles with social media sites, what is the amount of sites you should use and not over do it
Social Media | | equotes0 -
Multiple Social Media Accounts
If I use multiple social media accounts to share-reshare on facebook, to increase the number of people that see my posts, do I need to somehow mask my IP from facebook/google? I only have one personal facebook account right now. I have been reading and am speculating that most SEO's use several facebook accounts. I know you have to build a facebook account that looks/feels real, but do you have to mask your IP address somehow to stop facebook/google from realizing you are one in the same...
Social Media | | JML11790 -
Legitimate Social Exchange groups or sites?
I know, I know, why am I even asking, but I have to it's just in my nature. Are there any legitimate Social Exchange groups or sites where we can exchanges shares, +1's & retweets, ect.
Social Media | | KristopherWho0 -
Best Social Sharing Platform for B2b sites
Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea 🙂
Social Media | | DavidLenehan0