Negative Keywords for SEO
-
Hi Mozzers,
I have a client that has a totally legit retail business and they are getting lots of traffic organically that is adult in nature and totally off subject. The reason for this is their domain name contains keywords which while work well for their brand, when reordered and couple with a another keyword (such as picture or image) they get traffic for searches that have nothing to do with them and are pretty awful in nature.
If this was Adwords I'd add a negative in of course but how can I stop bad traffic coming to the site organically?
Any ideas?
Cheers
B
-
Hi Egol,
Thanks for your input. The term is actually quite bad as in not your main stream type of adult content so I'm not sure how nice the people are but I get you drift
Thanks for your help and input!
b
-
Thanks Patrick - yes I think the meta data is the answer - I won't mention the search term they rank for here but it's bad - they rank for some great stuff too though - many thanks
-
Every site has these types of visitors. I am sure that many of them are nice people.
What's the difference between these types of visitors and paying for a billboard along a highway where you advertise to random people passing buy?
Your website will be relevant for some of these visitors and if you get enough of them guaranteed that you will get some sales.
I don't think that the Pope would mind if these visitors were dropping into his site. He still gets to show them his message.
-
Hi there
Short of changing the name of the business and domain, this is unfortunately the way it goes and may have to stay what it is. You can't change word associations or negative connotations of what people use words for.
I would echo Logan's comments of qualifying traffic through titles and meta descriptions. But what I would also do is make sure that your content marketing, site structure / URLs, business listings, etc., are all very explicit in the relevant and related topics that your client is trying to rank for. I would also take a look at competitors to see what keywords they are ranking for and where they are getting backlinks from so that search engines over time will see your client is specific to an industry or topic that is NOT adult natured.
Does this make sense? What I am getting at is making sure you are more and more explicit to search engines that your client's site is related to an industry / topic that is not adult natured.
Let me know if this makes sense or if you have any more questions! Good luck!
Patrick -
That's the only method I know of deter unqualified clicks, interested to see if anyone else chimes in with some useful nuggets of info on this topic!
-
Thanks Logan,
The meta data is very clear on what the site is about (both title and description). The issue is it's showing up in the SERPs and users are just clicking without reading anything.
-
Hi,
Have you tried qualifying clicks through meta description and title tag copy? I've had pretty good success using this tactic for local businesses to deter clicks outside of their service area - because a similar problems exists where you can't add negative geographies for where organic results will show.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | | A_Wo0 -
If other people copy your content, is really GOOD or BAD for SEO ?
Hi MOZ friends. Last week, when i was following up the backlinks linking to my domain, i detect that a new website from an unknown administrator copies the content of an entire section of my website. The administrator of that webpage did not remove the internal links on the post, so i could find.
Branding | | NachoRetta
My website has a better domain and page authority and we focus every day on create new content, but when we found people that only copy content from another, i feel disappointed. But then I got to thinking that could be good that people copy our content, although they did not quote us. If they do not remove the links either by mistake or on purpose, we receive new backlinks. ¿What do you think about this? ¿Is really good that a website copy our content? If they remove all backlinks, Is risky that Google detects that the content owner is another? ¿What do you do in this cases?1 -
Having trouble finding the right keywords for an abstract topic
Hello,
Branding | | IamKovacs
My website is about cultural exploration - foreign cultures. (the people, their art, food, music, places, etc.)
By volume, the word culture is referred to other kind of cultures: company culture, city culture, etc. Also, the people who are actually interested in exploring other cultures - be it food, art, music, travel diaries,
etc. usually do not actually type in "Cultural Exploration". How should I target my keyword? Do a bunch of secondary targets that cover specific? Or just use the word and keyword that are naturally related to the content and hope that google figures out who the right people to direct there?0 -
What To Do With Content From SEO Perspective
With all the SEO focus now on creating and sharing unique and high quality content I ensure that is exactly what we do, however... All we seem to do is add this content to our blog with some good quality images to break up the text. Our articles are at least 800 words in length and they are always informative... Once added to our blog we share the content across the 'big 3' social platforms (Facebook, Twitter & Google+) I also do a little bit of 'internal linking' from the blog post to a relevant page on the main website - the blog is actually part of the website! So, my question is... in light of the recent 'guest post' scaremongering and the fact that every blog owner I seem to 'reach out' wants payment should I look at Web2.0 platforms such as; Squidoo Hubpages Quora Triberr ...and the many other similar sites that exist to add some of our content to? Also what about Article Directories? Ezinearticles GoArticles I know this seems like a 'throwback' to 2-3 years ago but I just wondered whether the above still have any credence? Obviously I would be very selective with regard to 'back linking' and would ensure that I vary the anchor text - to be honest, as much as a link would be useful, it's more about brand exposure ... Any advice \ recommendations would be greatly appreciated! Andy
Branding | | TomKing0 -
Branding Association for SEO, and Google's understanding of a "brand Name"
Hey guys. so I currently run my own business here in Queens NY, for Web Design and online marketing, specifically SEO, SMM, SEM, and some inbound marketing that ties to SMM and SEO. When starting I was in a different business, and had kept my old business name. I plan on re-branding myself January 1st with a brand new name, the name i'm seriously considering is "Media Marketing USA". I was able to purchase MediaMarketingUSA.com. I feel this name is good and bad at the same time, and here are some of the reasons. The pro: Easy to remember, sounds big, and describes my business well. The con: Sounds generic, and I worry it will be hard to brand. I used the mentioning tool provided by Moz and see that nearly everyday 500-1,000 people are naturally mentioning Media Marketing USA, one of my biggest questions is will this give me a competitive advantage in SEO, or will it hurt me in SEO as Google may not see this or understand its a brand name? Do you personally think this is a good name to re-brand myself and use as my main website? The Website itself will be used as a corporate website, a method of inbound and outbound marketing through content creation, Social Media, and of course SEO, targeting specific locations, and specialty services and industries in the NYC area. Please share your thoughts with me, THANKS!!!
Branding | | tonyr71 -
.NET VS .COM VS Keyword Density in the URL, What do you suggest?
I am about to launch an eCom project for a new company. The client has three URL's available. I recognize keyword density is slowly becoming less and less of a factor, but still has significant relevance. I haven't had much experience working on .NET URL's and would like to know anything related to the effects of .NET url's vs. .COM url's. Also, just what you would go with and why? Option 1 "EXACTMATCHKEYWORD.net" (17 total characters) Option 2 "MOSTLYMATCHINGKEYWORDcompany.com" (21 total characters, with company) Option 3 "ABEXACTMATCHKEYWORD.com" -AB represents the company's initials/logo. (19 total characters) USEFUL POINTS 1. 95% of purchases will be one time purchases (so I'm not focused as much on company branding as usual). 2. The company name is actually "exact matching keyword Company" 3. We will be targeting 100's of terms, but the "exact match keyword" represents 1/4 of total search volumes and thus is extremely important.
Branding | | mgordon0 -
Benefit of Historical PDF Press Articles for SEO
Hello Is there SEO benefit to keep PDF news articles from 2/3 years ago live on our website? We have a page displaying positive press/pr articles to our visitors. Some of the articles are now from 2009 and I am unsure if these should remain for SEO benefit or should they be taken down or archived? Are they good content? Are they read by Search Engines? If they are old do the count against us with Search Engines? Look forward to some advice Gary McDonald
Branding | | DonaldRussell0 -
Value of Keyword Twitter and Facebook accounts
This is just a general discussion on your thoughts on the value of obtaining keyword Twitter & Facebook accounts ( especially if you have a brand name not connected to your primary keywords) For Example: What do you think the value/benifits are of obtaining accounts such as:
Branding | | James77
http://twitter.com/#!/keyword
http://facebook.com/keyword Thanks0