Negative Keywords for SEO
-
Hi Mozzers,
I have a client that has a totally legit retail business and they are getting lots of traffic organically that is adult in nature and totally off subject. The reason for this is their domain name contains keywords which while work well for their brand, when reordered and couple with a another keyword (such as picture or image) they get traffic for searches that have nothing to do with them and are pretty awful in nature.
If this was Adwords I'd add a negative in of course but how can I stop bad traffic coming to the site organically?
Any ideas?
Cheers
B
-
Hi Egol,
Thanks for your input. The term is actually quite bad as in not your main stream type of adult content so I'm not sure how nice the people are but I get you drift
Thanks for your help and input!
b
-
Thanks Patrick - yes I think the meta data is the answer - I won't mention the search term they rank for here but it's bad - they rank for some great stuff too though - many thanks
-
Every site has these types of visitors. I am sure that many of them are nice people.
What's the difference between these types of visitors and paying for a billboard along a highway where you advertise to random people passing buy?
Your website will be relevant for some of these visitors and if you get enough of them guaranteed that you will get some sales.
I don't think that the Pope would mind if these visitors were dropping into his site. He still gets to show them his message.
-
Hi there
Short of changing the name of the business and domain, this is unfortunately the way it goes and may have to stay what it is. You can't change word associations or negative connotations of what people use words for.
I would echo Logan's comments of qualifying traffic through titles and meta descriptions. But what I would also do is make sure that your content marketing, site structure / URLs, business listings, etc., are all very explicit in the relevant and related topics that your client is trying to rank for. I would also take a look at competitors to see what keywords they are ranking for and where they are getting backlinks from so that search engines over time will see your client is specific to an industry or topic that is NOT adult natured.
Does this make sense? What I am getting at is making sure you are more and more explicit to search engines that your client's site is related to an industry / topic that is not adult natured.
Let me know if this makes sense or if you have any more questions! Good luck!
Patrick -
That's the only method I know of deter unqualified clicks, interested to see if anyone else chimes in with some useful nuggets of info on this topic!
-
Thanks Logan,
The meta data is very clear on what the site is about (both title and description). The issue is it's showing up in the SERPs and users are just clicking without reading anything.
-
Hi,
Have you tried qualifying clicks through meta description and title tag copy? I've had pretty good success using this tactic for local businesses to deter clicks outside of their service area - because a similar problems exists where you can't add negative geographies for where organic results will show.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding social media to SEO service
Hello, I have been struggling to handle and recommend social media work from my clients to help with their rankings and online presence. Often, it is ignored; however, as everyone knows only so much benefit can be gained through directory listings and stellar on-page optimization. I am wondering if someone could lend a hand on how they take over the social media tweeting/blogging/content etc for a third party so that it is still authentic both to their clients, and also seemingly to Google? Any insight would be helpful! Thanks in advance!!!! 🙂
Branding | | lfrazer0 -
Should the Facebook page be just the brand name or also include keywords?
Hi. Do you recommend that a company's Facebook Page be just the Brand Name, or should it include some keywords in the title?
Branding | | JonsonSwartz0 -
Should your homepage target your most important keyword?
I was looking at the title tags/keywords of the top ranking sites for my most important keyword phrase, and I noticed all the pages that were beating us were homepages. Our homepage is not optimized at all. It's very generic, because 1, my boss wanted it that way, (but she's not married to it) and 2, I built out landing pages for all our keywords. For the really, really competitive keywords, I can't get my landing pages high enough. My homepage however, according to OSE, is on par with the other sites, especially the page. I included the screenshots of it, just in case, my analysis was way off. But, those are the top 4 sites and I'm on page 3. Here's my questions: Should I optimize my homepage for the keyword phrase, if it's our most important one? If I do that, what should I do with the landing pages? Lastly, if you look at the screenshots, is my analysis correct that we aren't woefully behind all four of these people (we're kempruge.com)? I know I'm asking on a lot on this one, but it's a pretty big decision for us. I could really use the help making sure it's the right one. Your time is much appreciated, Ruben voVxURN fwoVUBE aKWJQ4E
Branding | | KempRugeLawGroup0 -
Is there any downside to have a product name (branded keyword) that has a top keyword in it?
The company I work for recently purchased another company. We are currently re-branding their product into our solution offering and are working on coming up with a new product name, while keeping SEO in mind. The product names that we are thinking of also includes a non-branded keyword that we actively look to rank for. We currently rank relatively high for this keyword. Is there any negative to having a product name that has a non-branded keyword in it. My first thought is that it is great because that non-branded keyword will be used repeatedly on our site when we mention the product. Things that I don't know though are: will it appear we are keyword stuffing does Google recognize that its a branded keyword and doesn't rank us for the non-branded aspect Any feedback or ideas would be greatly appreciated. Thanks! Vince
Branding | | IFSNA0 -
Can i use the same keyword or similar keyword on title tag of multiple page ?
Greetings support, I would like to know if i can use similar keywords into my index title tag and than the similar keyword into the title tag of another page from the same site. Example:The site selling ''Dubai Apartments'' ''Dubai Vacation Rentals'' ''Dubai Holiday Apartments'' and ''Dubai Accommodation'' and would like to rank the index page for ''Dubai City Apartments'' and ''Dubai Accommodation'' and the category page /apartments/ for ''Dubai Apartments'' Is this ok ? because I do not want to lose the rank for the index page because it's already higher for ''Dubai City Apartments'' and ''Dubai Apartments'' I also have use this title tag on the home page: Dubai City Apartments | Dubai Accommodation | sitename brand and than i have category page such: /apartments/ title Dubai Apartments | Dubai Apartment Rentals | brandname /vacation-rentals/ title Dubai Vacation Rentals | Holiday Rentals Dubai | brandname /holiday-apartments/ Dubai Holiday Apartments | Dubai Vacation Apartments | brandname P.S. My index page is already rank for keyword such: dubai apartments, dubai holiday apartments, dubai vacation rentals and dubai accommodation but i want to know rank the category page. Any suggestions would be appreciated. Best, Giuseppe
Branding | | WorldEscape0 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
Law Practice SEO with Multiple Lawyers
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm. Question 1: It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts. Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page? Question 2: The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts? I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name. Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm? Thoughts?
Branding | | Czubmeister0 -
Reputation Management and Keyword Choice
I am assisting a company with reputation management. While we know we must use our brand name plus a modifier (or many different modifiers) within our numerous company owned blogs, websites as well as within press releases, blog entries, and article topics - so that we can hopefully get all of our sites to push out the negative ones for the use of our name - the question is whether to simultaneously compete for popular keyword terms to gain more secondary traffic that may not be looking for our company name but product? If getting more hits on our sites helps our rankings, then would it be worth targeting specific key phrases? Or, should we just focus on our brand name only at this point? Thanks, Pamela Ravenwood SEO Essential Solutions
Branding | | seoessentials0