Determine CTR opportunity [Organic & Paid]
-
How to determine CTR opportunity [Paid & Unpaid]?
-
Hi Rohan,
Some more details would be nice indeed, but if I'm right you're looking for ways to achieve an increase in CTR for both your organic and paid results. What we sometimes do is analyse what our average CTR is for a certain position and then cross reference that data with other keywords that perform lower to find out what we can do there to get a better CTR for them. By changing either the title, to make it more click worthy or the META description.
Hopefully this already gave you some ideas.
-
Hi,
Please elaborate your question little more.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please share the strategy how to find better organic keywords for hight traffic and low competition for "locksmith west palm beach"
Hi, I'm trying to find better high-volume and low-competition traffic keywords for my business. Can you share the strategy about volume and competition grade that are good for the keywords list that I'm planning to use for internal blog articles? I am just looking for more organic traffic. Thanks.
Keyword Research | | FIT0 -
How to determine if you have same site pages competing for rankings?
One of my client's sells career assessment tests / personality tests. The site includes a shop with detailed product pages for the tests and also has lengthy informational pages describing the science behind the different tests, etc as they are pretty indepth and hard to understand for someone who is new to them. The site also includes a blog that has 500 or more posts, all career related... some of them referencing products. My concern is: We'd like the product or information pages to rank for SERPs. Some of the blog posts are ranking instead for their top target keywords. My question is: Is there an easy way to determine which pages on a site are competing for the same keyword? And what is the best way to correct this issue and ensure the correct page gets targeted? I was thinking adding a noindex to the pages would be the best way. Advice is greatly appreciated!
Keyword Research | | dogstarweb0 -
Organic search
To get the best organic search results and rankings; should I use as many keywords from analyasis tools. Load all into the keywords tag section of my home page. Or, run Google keyword analysis for ytd 2013 and select only the keywords that had any activity. I understand that for PPC I need to be more selective.
Keyword Research | | STDGreg1 -
Keyword Research Local vs Organic
I am curious what tact people take when doing KWR for a local business where regional keywords are important, for example 'Dallas Family Dentist' vs just 'Family Dentist'? It can be challenging to consistently create content for these regional keywords without looking spammy or akward in the wording of titles and copy. Any advice on how you approach SEO research or content creation when these regional words are important?
Keyword Research | | AESEO0 -
Word Stuffing & Key Word Density
I have read many articles about keyword stuffing and density. What precentage of your webpage should the keyword density be as I am a bit concenred that I will get a warning from google about keyword stuffing. Lets say I have a website selling books, it is only natural for the keyword book to show up as a high precentage. All advice appreciated.
Keyword Research | | CocoMagenta0 -
What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ?
What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ? My concern is that I may be optimizing certain pages with wrong kw phrases and building backlinks to wrong kw phrases that are not a good conversion keyword for the services that I am selling. What are the various ways and tools that can be used to determine if I am optimizing for the right kw's phrases and not the wrong ones that will not convert into a lead from the optin form. I am wondering if ppc spy tools such as spyfu, semrush help me identify if I in fact am opitimizing for the right kw's ?
Keyword Research | | helpwanted0 -
Logging out of Google vs. &PWS=0 ?
I typically append &pws=0 to my Google queries when I'm gathering results to share with a client. I recently sat in on another digital marketing firms presentation to the client, and they made a big deal about how their search engineers had conducted all the searched by "painstaking logging out of google, using a fresh browser, etc..." In my mind I was thinking that it was either a search engineer wasting time, or some hyperbole to impress the client. But I didn't really know for sure. Is &pws=0 actually equivellent to using a completely annonymous browser. For fun, I ran some queries under incognito on chrome running off a thumbdrive, and compared them to &PWS=0 results from my everday browswer while logged into google. I couldn't see any difference, but in my quick informal test, I also didn't find any difference between a personal SERP and a &PWS=0 SERP, so maybe I just didn't try the right query. Any thoughts?
Keyword Research | | crvw0