How do I conduct organic SEO for a company with 2 locations?
-
Hi,
I'm currently working on improving rankings for a web design company. I think i'm possibly getting a bit hung up on this but I'm a bit stuck! The company has offices in 2 locations in the UK - in both Leicester and London. Do I need to include the 2 different locations in my keywords to improve ranking for both locations, say someone searching in Leicester searching for say 'web design Leicester'? ie one of my page titles (with keywords) is currently:
Web design agency, Graphic design, Branding, Leicester & London
Am I going about this in the right way?
Hope this makes sense!
-
If you are looking for local accounts then I would focus first on your local markets. You may get less traffic but it will be more qualified. It should be a little less competitive as well. Plus it will give you an edge in the local maps, which could completely alter the universal results when they update the UK search to match the US blended search.
But getting ranked locally for "web design" will require some focus on the generic term as well. So I would place a priority on your local target market first. Go for "web design Leicester" first. Worry about generic rank 2nd.
I would title it:
"Leicester Web Design by COMPANY NAME"
or
"Leicester Web Design | COMPANY NAME"
"Leicester Web Design & Graphic Design | COMPANY NAME"
Ideally if you want to rank for each local term then you would want a page specific to each local search.
"Leicester Web Design | COMPANY NAME"
"Leicester Graphic Design | COMPANY NAME"
Disclaimer: I am a local pest control guy so I am biased to local.
-
You can have landing pages for each location that speaks to those location. You can have both locations listed on the contact page and footer of your site.
Sure, that title works, but I would define Branding a bit better. Corporate Branding
This does not get your company name in the title which is good on the home page at least. That is why it might be best to have one landing page for each as well as your other efforts.
Web design agency, Graphic design, Corporate Branding | Leicester & London
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
Keyword Research | | BiskEd1 -
How do I use Google Keyword in onsite seo?
Hello to all, I wanted to ask if I am doing this correctly. So I own a Bernese mountain dog website I used the google keyword research tools to view keyword ideas. I listed my results below. So my questions are: 1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc? Or does it matter? Basically just as long as you use it for one page? 2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado. So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado) What type of strategy would you use for this type of situation? 3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/ Then make you h1 tag - The Best Colorado Home Builders Add The Best Colorado home builders to your meta description and one more time in your h2 tag Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs. So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first. In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge. So my results look like this | bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
Keyword Research | | Berner
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |0 -
What is the best tool or method to locate good keywords?
Hi to all, So as I am working towards the best possible site that I can build, what is the best tool or method to find keywords that people would search for that may line up with my website? I have starting using google keyword research tool, or at least I think that is what its called. Also I am using moz, but it shows bing result for traffic. So I guess backing up, do you usually find the keywords with the largest traffic estimates, and then work those words into your web pages? I know to build for people first, then search engines etc. But just curious what you do or use to get an idea on what keywords are popular. Thank You
Keyword Research | | Berner0 -
Weekly on-page SEO report problem
I just got my first on-page SEO report, and only got report on 3 random keywords in my list of keywords. Why don't I get a report on the other keywords? Is there a certain reason for why I get only those specific keywords? Thanks in advance.
Keyword Research | | danielpett0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0 -
SEO for compound word derivatives
Our company offers services for nonprofit organizations and we are finding that "non profit" and "nonprofit" are both used very frequently in search queries. I suspect Google will treat the two variations similarly but am looking for something more concrete than my anecdotal experience. How does Google treat compound words that are commonly searched for as multiple words? Any suggestions on resources or tests to find a concrete answer for "nonprofit"?
Keyword Research | | Jon_KS0 -
2 almost identical key-phrases with opposite ranking trajectories
I recently checked rank-tracking of a client's search-phrases. In Google UK variations of 2 almost identical search phrases dropped 30 places for one of these and jumped 30 places for the other. The only difference between the 2 phrases being the site's location (city) was placed first in phrase A and last in Phrase B. There were no technical or content changes on-site- How can this be?
Keyword Research | | vibelingo0 -
What keyword research tools do you recommend to help with SEO?
We are looking for a keyword research tool to help with our SEO efforts for our ecommerce site. We sell food gifts and are looking for a tool to help us identify which keywords we should go after. Beyond Google's free tool - what tools would you recommend? We are willing to pay for a tool.
Keyword Research | | agolomb1