Please critique inexperienced keyword research strategy
-
Hello,
Here's how I'm gathering keywords for my new website. I'm using a hrefs to gather (through looking at 50 competitors) many top content topics in the industry. I will make a list of hot keywords.
Then I'm going to look at keyword planner and Google and add to the list.
What else can I do? Tips/Articles/Videos welcome.
-
Ha! Well, thanks Glad to hear it was useful.
-
Yes, watched that three times. One of the best Whiteboard Fridays to date.
-
If you haven't already checked it out, see https://moz.com/blog/discovering-prioritizing-best-keywords-whiteboard-friday for the process I've been recommending to folks. Basically, I'd suggest looking outside just your competition, though that's certainly one of the types of research I'd use.
-
You're off to a great start. Also be sure to check out Moz's new Keyword Explorer: https://moz.com/explorer. This will be really helpful in expanding your keyword list to be inclusive of more variations and other related topics to cover.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I do keyword research when search volume is unknown
Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy
Keyword Research | | AndyKubrin0 -
Targeted keywords for landing pages but keyword has a lot of synonyms, how is the best way to approach this?
I'm trying to target one page for one broad 2 word keyword, however, because our niche revolves around this keyword and it's synonyms, the keyword is used on every other page, thus creating the issue of non-targeted pages taking the rank instead of targeted page. I've thought of using synonyms on each page, so that no one page uses the same keyword, but felt this could be seen as spammy or could just hurt overall relevancy towards the main keyword, thus a loss of rank. I understand page authority also plays a part, but also seems that every page other than the page I want get's targeted.
Keyword Research | | Deacyde0 -
For an e-commerce page with more than 2,000 products, how should I conduct my initial keyword research?
Hi all, A confused and frustrated SEO noob needing a little guidance here 😞 I'm a bit lost on how I should conduct my keyword research for a start-up e-commerce site selling dietary supplements (~200 brands and ~2000 SKU's). From my understanding, there are two different types of pages I have to optimize for other than the Homepage & CMS pages: Category pages and product pages. As part of the fundamental on-page optimization, I'm planning to write unique category/product descriptions for better visibility (as well as to avoid duplicate content issues) on SE. Consequently, this process has prompted several questions related to my keyword research. My questions are: How would I determine which keywords to optimize for? How many keywords should I target per product page? per category page? Should I include product / brand name as keywords? The site isn't live yet, but is set to launch in mid-August. Any ideas on how I can conduct my keyword research to be used for category/product level pages? Thanks all.
Keyword Research | | byoung860 -
Narrowing keywords or build more pages - Startup
I provide local services to a number of small cities and am trying to decide the best way to attack local keywords. I need to decide if I should target all 4 cities or narrow it down to 1 or 2. I used the google keyword tool and none of my keywords have enough results to show data so I am left guessing by using the nearest major city and population sizes. Anyway, I have read over and over about how keywords in the title / description are imperative. Well, thats tough to accomplish without being spammy when you offer two services for four cities. I don't think lakeville snow removal, apple valley snow removal, eagan snow removal makes for a good title of a page. Also, it's not an easy task to get any kind of keyword density in the content as well. So how do you recommend I attack this? I have seen sites that create a page for each keyword with basically the same content excpet replacing city x with city y and they do well. I find this spammy and hope that eventually they get penalized for it. I guess I would be willing to do it, but would prefer a more natural solution. One more question, if I do keyword a single city, say Lakeville, what is the prefered way to keyword the home page compared to the service pages. Example, I have a snow removal page that the keywords would be lakeville snow removal and a lawn care page with the same.. So what is the target for the home page? Here is the results of my keyword research. ** Monthy Google Searches** Minneapolis lawn care - 880 Minneapolis lawn service - 590 Minneapolis lawn mowing - 260 Minneapolis Snow Removal - 590 Minneapolis Snow Plowing - 320 Minneapolis Snow Removal services - 58 Service Area Data (Minni has Pop of 385K) Lakeville - Pop;56K Income;86K Apple Valley - Pop;49K Income;74K Burnsville - Pop;60K Income;60K Eagan - Pop;64K Income;74K Northfield - Pop;20K Income;62K
Keyword Research | | dwallner0 -
Keywords in SEO Moz versus Keywords on pages
II'm a little confused by how the SEO Moz keywords relate to our page keywords. Should all the keywords we put in SEO Moz be in our page keywords? Can our SEO Moz keywords span the kepywords of severla pages or do we need ot tighten up and only use 5 for example keywords in SEO Moz and on our pages? Thanks!
Keyword Research | | THMCC0 -
What is the ideal keyword difficulty percentage?
I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??
Keyword Research | | mmookie0 -
Keyword competitiveness/research
I'm familiar with ranking factors and can get a pretty good idea of whether going for a keyword is realistic by looking at the seomoz keyword difficulty tool. As well as the % score it has a lot of useful information. There was an seomoz article a while ago that detailed how 100 or so experts determine a keyword's competitiveness. Does anybody have the link? Or just as good, any useful guides to interpreting the data to gauge how possible it is to compete? Thanks
Keyword Research | | PTMPercy0 -
Newbie has various questions about keywords
Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically: For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'? Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ? As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text. Is this correct? Are there other large scale factors? What is the balance between those 2 (or more) main factors? Which is most important?
Keyword Research | | nebbisch0