No URL for my blog?!!!
-
I use a website provider for my website. Sadly, although it has an integrated blog, the blog posts title does not get included in the URL. So now, with my limited knowledge of SEO I'm wondering if blogging is still worth it? Any thoughts Greatly appreciated!
-
Yes - you'll want to keep your blog on the same subdomain for SEO purposes.
- www.domain.com/blog/ is great.
- blog.domain.com is less great.
- www.differrentdomain.com is the worst option.
What is the reason for using this website platform again? Is there anything stopping you from using a different website software, such as Wordpress or Squarespace? Unless there's something keeping you stuck to that software (long term contract, or shopping cart/order functionality, or other things that their software does that you can't easily replace), then I'd generally suggest to look into alternatives that have better support for SEO & other digital marketing concerns.
Yes, that would require some website design effort as well as migrating content. It may even mean you'd have to change URLs, which can also create SEO headaches. So it may not be worth it all, just to fix the URL. But - it's really silly that they don't offer this, and their suggestions about tagging make it appear that they're not very savvy with SEO concerns that affect business owners.
That's kind of a lengthy non-answer, so I apologize. If you want to post specific URLs or website software here, that context would be helpful in helping you make a decision.
-
Following up on my question - would it be ok for me to start another blog for my site, along side the one I already have.
The first is integrated, then the second i'd use a blogging platform. But I need to know - would this hurt my seo in any way?
Many thanks!
-
I did ask him, this is what he said:
Ours doesn’t add the title into the URL. They may change that at some point in the future but currently it doesn’t .
One suggestion would be to geographically tag your posts by mentioning Dallas or whichever city you’re hoping people find you in. You would want that not only in the page title (which is the blog post title) and in the body. Similar to the way regular product pages are set up. Your key words should be in the page title, short title (also blog post title in this case) and in the content.
--
I don't know why they can't change it?
-
Hi there,
This isn't bad enough to completely stop your efforts, however it makes me more concerned about your website platform. Which service are you using? Have you verified with their support team that you can't put the blog post title in the URL or change it manually?
-
It seems like you need to fix the issue with the integrated blog, rather than quit blogging. For a lot of websites (and I would say most websites, but just to be on the safe side) blogging is how they get their backlinks, extra exposure, long-tail keyword traffic, etc. So, I would talk to your website provider first about how to fix this issue, and then go from there.
- Ruben
-
There are definitely some benefits to well-structured URLs but they don't really offer a significant ranking improvement. In fact, John Mueller from Google gave the following response in a Hangout a few months back when asked whether this mattered:
_"I believe that is a very small ranking factor. So it is not something I'd really try to force. And it is not something I’d say it is even worth your effort to restructure your site just so you can get keywords in your URL." _Source
What this means is if you can get them in there, fantastic but I wouldn't completely stop doing what you're doing based on this alone.
Some of the benefits that can be gained from getting the keywords or title in the URL are to do with users and at the end of the day, they are the true aim of SEO so it is worth investigating. I'm not sure what platform you're using but the vast majority do offer some way to fix this, it may even be worth speaking to the platform's support team or a dev to see if it's something they can do, I'd expect it's quite a simple fix.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New blog contributors
For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?
Content Development | | Chanice0 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
Advice on how to handle Guest Blogging between multiple brands
How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author? I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)
Content Development | | cschwartzel0 -
2 URLs pointing to exactly the same content
Hi guys As far as I know if you have 2 websites with exactly the same (100%) content with 2 URLs which are not pointing to any other URL should attract penalisation from google, right? well, there is such a case and it was online for long time but the bad guys are in top of organic search and it does not seem to bother google at all! I don't want to list them here; it is extremely annoying and frustrating as I worked hard to get in higher search but seeing this thing is extremely frustrating! any advice on this? thanks
Content Development | | photoion0 -
Is it important to stick to a schedule when posting blogs?
I was watching the Mozinar titled: "From Nothing to Expert: How to Blog like You Mean It" and Tanner mentions that he does not stick to a schedule when posting blogs. There will be days or even a week go by where he does not post anything because he has not found a topic worth writing about. I was under the impression that it was important to post blogs at the same time everyday, or on the same day every week. Does sticking to a regimented schedule not have benefits anymore? Are there any negative or positive effects of sticking to a schedule?
Content Development | | djlittman0 -
Blog Benefits
I read a very interesting answer by Andy Solo to a previous question in which he replied: "Use your blog to create some Tips & How-To's, optimize those blog entries for the long tail keywords and soon enough your blog will be the gateway into your website. Learn how to target longl-tail keyword searches and how to analyze keyword competition to find the right niche blog posts to create". With my own company site, www.nile-cruises-4u.co.uk which has a long-standing blog attached, www.nile-cruises-4u.co.uk/blog I always felt that the blog content greatly aided our top positions in Google.co.uk. However, over the last 12 months we have slipped right down page one and I wondered if the blog is still helping our site or if the emphasis/value has switched and Google is looking at a lot of other factors where we score badly? Colin
Content Development | | NileCruises0 -
Rel = Canonical in Blog Posting
Hello, I'm getting a lot of Seomoz warnings about rel=canonical issues. Is the code below ok to put on our (drupal website) blog? link rel="canonical" href="http://www.example.com/blog/my-awesome-blog-post"< (with the > reversed). Thanks!
Content Development | | OTSEO0 -
3rd Party Commenting System for Wordpress Blog
I'll be starting a new blog within a week, for that i'm thinking to implement a 3rd party comment system instead of default wordpress comment system. I'm thinking of Livefyre or Facebook Comment System. Mostly my heart is saying to go for Livefyre. I'm in such a niche where i need more likes and sharing, so do you advice me to got for Facebook Commenting System. What do you guys suggest and recommend. which is better? Pls do advice, thanks 🙂
Content Development | | gurrambharath0