Kicking Ass When You Are Stuck At Position #2
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You sell a great selection of books but your site always ranks in the SERPs at Position #2 - right below GoliathPublishers.com. You will probably never rank higher than their PR8 domain.
But you can still beat them.....
How? With a value proposition that you SHOUT in your title tag.
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<title>Mysteries of Atlantis only $(kickass price)</p> <p>You will take all of their sales because they sell everything at MSRP.</p> <p>==================================</p> <p><title>Mysteries of Atlantis | Download or Immediate Shipping</p> <p>Everybody wants fast service</p> <p>==================================</p> <p><title>Mysteries of Atlantis | Free Shipping</p> <p>Everybody loves free shipping</p> <p>==================================</p> <p>The examples above will help you deal with a stodgy retail company. But what if you are stuck at #2 below a site like Wikipedia or WebMD? You don't have price or shipping to use as a weapon. Now you have to get clever at eliciting the click. Here are a few title tag samples for eliciting the click..... </p> <p>Wikipedia has a sleepy title tag that reads <em>"Atlantis - Wikipedia, the free encyclopedia"</em></p> <p>You can beat that! Here are some ideas....</p> <p><title>Atlantis: Why the Mystery is a Pile of Baloney</p> <p><title>Atlantis: The Evidence that Convinced PhD Skeptics</p> <p><title>Secrets of Atlantis Discovered in the Ruins of Pompei</p> <p>==================================</p> <p>Next time you are stuck at #2 decide how you can put up a fight!</p> <p>Think about your value proposition, a catchy question, an easy solution, something seductive or even provocative....</p> <p><title>Brass Widgets | Best Selection on the Web!</p> <p><title>Brass Widgets | Lowest Prices that We Have Seen!</p> <p><title>Brass Widgets ! Every Size and Shape Imaginable!</p> <p><title>Brass Widgets | Free Beer with Every Purchase! :)</p> <p>===================================</p> <p>OK... you probably can't deliver on the Free Beer... but you are probably getting the idea. Those are some of the tricks that I have used.</p> <p>Remember to test and watch your analytics!</p> <p>What ideas do you have? How have you kicked ass from Position #2?</p> <p>Actually, these methods can work from any position in the SERPs... but the #2 probably pulled in your click. ;)</p></title>
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LOL That is the funniest title tag I have ever seen! Thanks for the laugh!
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Click Here! .... I think that will work great. Thank you, Michael!
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How about,
<title>Brass Widgets | Our site is waaaaaaay better than the one listed above</title>
J/K....great post EGOL!
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I have often used the phrase "click here" on the meta description. I know Google tends to use it's own chopped up version of the content that you place here but I thought I'd test it to see what happens. It is early days and the results are not yet in but I have placed the words "Click Here" at the start of the text.
The title tag is a great place to convince people to click your listing rather than your competitors.
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Thank you Steve. I know that "Genuine" will pull in some clicks and probably convert some customers. Nice!
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lol... "Travel Details!"..... That might pull some traffic for real destinations.
Thank you, Ryan!
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Great idea... Lists like that are supposed to be popular. Thanks bemcapaz!
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Dude... that's an awesome post!!
I love it!!
We've got a site at position two, it sells something to do with Swarovski crystals. I haven't measured the effects yet but we did put the word "Genuine" in recently in the hope that it might have such an effect.
Also, in some instances you could maybe (if you can use is legitimately) use the word "Official" too
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Your Wikipedia comparison has worked for me. Figure out what they don't ever offer from their title tag and write against that. Another is the title tag loaded with info like, "Atlantis: Lat, Long, Current Temp, and Travel Details."
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Very interesting idea.
I also would add some numbers, they attract a lot of attention also. In the atlantis example
<title>Atlantis: 10 Evidences of its Existence!</p> <p>Some sites rely a lot on this technique, for the instance, cracked.com comes to my mind, and as a bonus I think that this type of title also atract more attention when it comes to social sharing</p></title>
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