How fast should a page load to get a Green light at Googles PageSpeed?
-
So, trying to get e big e-commerce site to work on their page loading issuses. Their question left me without an answer, so how fast should a site be, so that it will get a Green light at the Googles Page Speed test?
Is there a number in seconds? Do we know that?
-
To be clear - Pagespeed Insights does not measure the speed of a page, It's entirely possible to have a score of 90 and a load time of (a disastrous) 29 seconds. I have screenshots to prove it
All Pagespeed does is check for the typical server/software configurations that "usually" lead to faster pages, as Linda mentions.
All you should care about is what your VISITORS experience and what they think is "fast enough". You need to put RUM (Real User Monitoring) on the site's pages so you can directly correlate visitor behaviour/conversions to page speed. (And so you'll actually know what speed real users experience, as opposed to the totally synthetic speed tests like Pagespeed Insights or even webpagetest.org/gtmetrix etc.)
If the site uses Google Analytics, this RUM is built in, but you must adjust the tracking code snippet to get worthwhile value from it. By default, Analytics will only track 1% of pageviews' speed. Adjusting the tracking snippet will allow tracking of up to 100% of pageviews or 10,000 pageviews per day.
You'll have SERIOUS power in your hands when you can see the actual speed performance of all pages that takes into account REAL user variables like connection speed, location, browser, mobile vs. desktop, time of day/server load etc, etc. Don't guess - use data.
Hope that helps?
Paul
P.S. If the site does have really high-volume traffic, you will already have at least a bit of data in the Site Speed report in GA at teh defualt 1% You can use it as a baseline to prompt action and to measure improvements, but you want to get up to that 10,000 pageviews tracked per day as soon as possible.
-
Here are the details about PageSpeed insights. A score of 85 or better will get you the green bar.
Note that this is based on network-independent aspects of page performance like server configuration, HTML structure of a page and its use of external resources such as images, JavaScript, and CSS and is not a direct "speed test." [The actual number of seconds will vary based on connection.]
-
I'd say that 5kb is definately worth it! Even on bandwidth alone, if you get that image downloaded 10 times that's 50kb in bandwidth saved.
-
Obviously the answer has already been giving here but I just wanted to get in and say that most of the recommendations that are usually in there are sometimes indeed not effective enough to pick up. If you still have to save 5kb on image load to make sure people have to download less files it's probably not worth to pick it up. However it provides awesome guidelines in general to make sure that redesigns or new sites that you're building will follow the guidelines completely.
-
I don't believe there is a 'magic number'. As fast as you can get it...
It also depends on what the competition does if it will help you at all to improve your score.
Then again, I've read over and over that the PageSpeed score sometimes is something no to worry too much about, as some of it suggestions for improvement are simply undoable to have the site working properly.
But it'll be hard to convince your client to become 'unbelievers' of a grade by a major brand…!
-
The answer shouldn't be "what does it take to get a green light" it should be "what's the quickest we can get it for our user". The ideal speed should be under two seconds to load a page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Just validating a theory I have about why Google is Soft 404ing some of my doctor pages.
As of June 1 doctor pages on our website that say "No ratings are available yet" are being Soft 404ed in our Google Console. We suspect the issue is that wording, due to this post. https://www.contentkingapp.com/academy/index-coverage/faq/submitted-soft-404/ Just wondering if anyone with more expertise than me on 404s or local seo can validate that it is likely this issue. Some examples:
Technical SEO | | Patrick_at_Nebraska_Medicine
https://www.nebraskamed.com/doctors/neil-s-kalsi
https://www.nebraskamed.com/doctors/leslie-a-eiland
https://www.nebraskamed.com/doctors/david-d-ingvoldstad 63647547-aa09-42a8-afe5-4431f277f611-image.png0 -
Any SEO-wizards out there who can tell me why Google isn't following the canonicals on some pages?
Hi, I am banging my head against the wall regarding the website of a costumer: In "duplicate title tags" in GSC I can see that Google is indexing a whole bunch parametres of many of the url's on the page. When I check the rel=canonical tag, everything seems correct. My costumer is the biggest sports retailer in Norway. Their webshop has approximately 20 000 products. Yet they have more than 400 000 pages indexed by Google. So why is Google indexing pages like this? What is missing in this canonical?https://www.gsport.no/herre/klaer/bukse-shorts?type-bukser-334=regnbukser&order=price&dir=descWhy isn't Google just cutting off the ?type-bukser-334=regnbukser&order=price&dir=desc part of the url?Can it be the canonical-tag itself, or could the problem be somewhere in the CMS? Looking forward to your answers Sigurd
Technical SEO | | Inevo0 -
Changing the order of items on page against Google Terms & Conditions?
Good day, I am wondering if anybody here has done something like this before. I have a page in one of my sites that contains a number of different - but related - free resources. The resources can be sorted in different ways once the user is on the page. Now I am starting an outreach campaign, and want to be able to send out custom URLS (which pretty much means they have different query strings after them like '?id=123' ) so that when a person clicks on the link to the page it brings up the stuff they are more likely to be interested in at the top. I expect - hope - that some of these people will put links back to this page as a result of this. Now all the links may be slightly different, but they will come to the same page and the content will look slightly different. I will make sure to have the rel=canonical tag in place. Does anybody know if this would be in violation of Google Terms and Conditions. I can't see how, but I wanted to see what the experts here on Moz think before moving forward. Thanks in advance.
Technical SEO | | rayvensoft0 -
Pages with Duplicate Page Content Crawl Diagnostics
I have Pages with Duplicate Page Content in my Crawl Diagnostics Tell Me How Can I solve it Or Suggest Me Some Helpful Tools. Thanks
Technical SEO | | nomyhot0 -
Why my website main page suddenly disappear from Google search?
Hello friends, I need help . I lost everything , i don't know what happen to my website (hindustanfoods.com). My site is suddenly disappear from google search .. In 2013 it was on first page on top but suddenly this i lost my position not only position i lost from any pages. It is not showing anywhere. I have hosted a temp domain which links to some of the restaurant to our main (hindustanfoods.com) website and this website is seems good on google search where it has only 4 or 5 page website and main website has good pages. Somebody help should we need to work from start...................please help me
Technical SEO | | Tufail0 -
Rel canonical for partner sites - product pages only or also homepage and other key pages?
Hello there Our main site is www.arenaflowers.com. We also run a number of partner sites (eg: http://flowershop.cancerresearchuk.org/). We've relcanonical'd the products on the partner site back to the main (arenaflowers.com) site. eg: http://flowershop.cancerresearchuk.org/flowers/tutti_frutti_es_2013 rel canonicals back to: http://www.arenaflowers.com/flowers/tutti_frutti_es_2013). My question: Should we also relcanonical the homepage and other key pages on partner sites back to the main arenaflowers website too? The content is similar but not identical. We don't want our partner sites to be outranking the original (as is the case on kw flower delivery for example). (NB this situation may be complicated by the fact we appear to have an unnatural link penalty on af.com (and when we did an upgrade a while back, the af.com site fell out of the index altogether due to some issues with our move to AWS.) We're getting professional SEO advice on this but wondered what the Moz community's thoughts were.. Cheers, Will
Technical SEO | | ArenaFlowers.com0 -
Google is ranking the wrong page
We are trying to figure out why google is ranking the wrong page for the key word motorcycle tires. We have a few ideas but are not sure yet. If you do a search for Motorcycle Tires you will see site on page 2 or top of 3; however, the page will be going to our dirt bike tires page (http://www.rockymountainatvmc.com/t/44/86/176/742/Dirt-Bike-Tires-All) not our Motorcycle page (http://www.rockymountainatvmc.com/t/49/-/181/750/Motorcycle-Tires-All) any thoughts? We think we know why but want others opinions too.
Technical SEO | | DoRM0 -
Getting More Pages Indexed
We have a large E-commerce site (magento based) and have submitted sitemap files for several million pages within Webmaster tools. The number of indexed pages seems to fluctuate, but currently there is less than 300,000 pages indexed out of 4 million submitted. How can we get the number of indexed pages to be higher? Changing the settings on the crawl rate and resubmitting site maps doesn't seem to have an effect on the number of pages indexed. Am I correct in assuming that most individual product pages just don't carry enough link juice to be considered important enough yet by Google to be indexed? Let me know if there are any suggestions or tips for getting more pages indexed. syGtx.png
Technical SEO | | Mattchstick0