Ecommerce promotion: How many blog posts per week minimum for fast launch
-
Hello,
We're trying to jumpstart our new Ecommerce site with a blog. We just launched and have 4 thorough blog posts which I'm working to refine to 10X content. Trying to make all content 10X. As you know, it's not easy.
Our niche has little to no content written by competitors. We are hoping to get to about $5000/month sales with this site.
How many blog posts should we launch a week (10X content) in order to take advantage of boosting our results in the rankings as fast as possible. Does it usually take 6 months?
I know the more the better, but consider we only have so many resources, so I'm trying to decide if one 10X piece a week is enough, or 2 or 3.
Thanks.
-
Some good stuff! I am wondering about the other SEO factors you recommended...
Backup info:
Since there are very few informational keywords I am just writing (yes unique! good point!) very helpful high quality articles on topics that people need help with. Then refining them to 10X when there is competition.
We let our customer service team provide most of the meat of the articles, then rewrite them for quality, visuals, etc. They are very experienced The only cost is our time.
I've made a list. We can probably squeeze out 20 unique topics
Question:
What can I do besides just post topics and post them (for free) on Facebook? I thought I needed to focus on 10X content and just earn links. Please explain what you guys mean by other SEO factors.
And any more feedback you have based on my refined information.
Thanks.
-
Hi,
As with most things in SEO, the answer depends. It depends on how many UNIQUE topics you can generate and how long you're willing to spread those out over. Unique being the keyword there.Don't just go out and write X amount of posts per week because someone recommended it or your read it somewhere - that's going to lead to crap or topically-identical content just so you can fulfill a quota.
Make a list of topics for posts, as many as you can that are unique and worth having their own URL. If you start to get too many posts that are basically the same, Google won't rank either as they'll view it as a spam tactic. Once you have that list, prioritize it in terms of average search volume for the keywords you've associated with each post. Then start with 1 or 2 posts per week. If you see good results from that, consider ramping it up. If you're not seeing good results, step back and shift your strategy.
As Andy said, there's no right answer to this question, but there are smart ways to plan your approach. Just remember to keep your posts unique (yes, I am saying that a lot, because it's important!), the best way to rank is to show Google something new that they haven't seen before.
Happy blogging!
-
yes your question is not clear
According to your Question "How many blog posts should we launch a week" it should be 4-5 per week and also you should schedule your post in order to promote it effectively.
As andy said, "Also the content alone won't help you rank" but also you should consider many SEO factor to boos up your ranking.
-
Your asking the million dollar question.
There is no right / wrong answer for the number of pieces, if you say there is no real competition you might get away with the 1 piece a week.
In terms of rankings, this shouldn't take as 6 months, I've usually found a few weeks to get indexed and ranked.
What you need to do is work out how much the content is going to cost to produce - if its going to cost you $2k to get $5k worth of sales is it worth it. Also if its costing you $2k then you probably worth only creating 1 a month as the maths wouldn't justify it. (costing you more than what it generates in sales).
Also the content alone wont help you rank, you will still need links to help boost its rankings and also a technically sound website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many external links do I need?
I write short blog post between 80-100 words and I link out to other websites. However, How many external links should I have in each blog post to rank better in search?
Link Building | | WilCross0 -
Benefit of Guest Blogging with weak relevancy
No - not that awful kind of guest blogging Matt Cutts called time on - but legitimate blogging on quality websites. Just thought I'd get that out of the way first 😉 I work for a legal services provider as a Content Marketing and PR Executive, and I have a regular spot guest posting on Search Engine People which I acquired in my previous role at an SEO agency. As I'm still working in the industry (in-house rather than for an agency) I thought I'd carry it on, not only because it's good for me personally, but because it'd also be a nice link building quick win from a good site with a strong DA. My question is, with next to know relevancy between domain-domain, page-domain, page-page, is there much value in the link? To be clear, I'll be doing it anyway, but the answer might inform whether I do it under the guise of an employee of my company or just as myself. Thanks all!
Link Building | | NAHL-14300 -
How to rank for many keywords
OK, so I've been diving into SEO pretty hard lately and learning everything I can. Something I'm not quite understanding is how to rank for a lot of different keywords. We're in the proofreading and editing space which can be broken down into many categories: general proofreading & editing essay editing book editing etc. If I consider the "essay editing" category, the main keyword I want to target is, in fact, "essay editing". However, I'd also want to target: essay editing service, edit my essay, fix my essay, revise my essay, etc. Basically, a lot of modifiers. I can easily target our main page for essay editing and essay editing service keywords, but how do I start ranking for those longer tail keywords? Is it simply building content that includes them? Is it getting links utilizing anchor text? Or is there something I'm missing? I don't see the point in building separate service pages for those other keywords; I think that's a waste and bad site architecture practices. I'm just looking for my "aha" moment on these longer-tail rankings. Thanks!
Link Building | | Kibin0 -
Can being on to many directories cause a penalty from Google?
If a URL is on hundreds of different directories would that be enough for Google to penalize a website?
Link Building | | PageOnePowerGang0 -
Best way to promote an infographic
What are the forums views on the best way to promote an infographic? Other than tweeting to fans, sharing on facebook and using stumbleupon - unless anyone's got some great tips for getting the most out of these? Thanks
Link Building | | PeterAlexLeigh0 -
Does Anyone Have Evidence of the Effectiveness of Guest Posts?
I think the tactic of guest posts is a good way to earn links to a site. But I have a few concerns: -Links are usually at the very end of the page.
Link Building | | SparkplugDigital
-Guest posts are on blog posts which usually have much less link juice than top level pages.
-A lot of sites abuse guest posting for spammy anchor text, e.g. "cheap auto loans"
-Some SEOs have said that Google will devalue guest post links in the future (due to abuse) Does anyone have examples, tests, or case studies of guest posting helping a site improve their rankings? (or an opinion on the value of guest posting)0 -
Links per Site vs. Domain Authority
Here's a quaint one: 1. Posting follow links on another site helps increase one's domain authority. 2. If I post to the same site/forum with followed links each week, would my domain authority reap a domain authority increase benefit? In short, is there any domain authority benefit to continually post links to a site to which I've already posted a follow link?
Link Building | | GreenCupboards0 -
Ranking dropped by 7 positions for many keywords
Hey, Since yesterday my ranking dropped by in average 7 positions for most keywords. iIm not 100% sure whats the matter. I rank under the top3 for a quite comptetitive keyword since several months. During the last 4 weeks it wasn't that stady (between 2 - 4) because the competition is using an aggressiv link building method.
Link Building | | netminds
I'm adding constantly new content and the link building is also quite natural. Maybe I linked the same sites from some of my blogs too often... and Google may see it as a "link network". I experience the same for two of those sites. Maybe I should remove those links? Any suggestions? Thanks!0