Anchor Text, best practice for internal links?

[Agguk]

Hi,

We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here.

This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site?

Thanks!

[seanginnaw]

Hi Anders,

Great to hear it - best of luck!

Sean

[Agguk]

Thank you Sean and Vijay!

I agree with your advice

[Vijay-Gaur]

Along with advice given by Sean, please review this as well https://moz.com/learn/seo/internal-link

[seanginnaw]

Hey Anders,

My advice would be to put the links in where it feels natural. If you're mentioning each term 10 times within the article, don't put 20 internal links in it for the sake of it - it's spammy and isn't great for user experience. After all, no one likes reading an article that's littered with blue underlined links.

Maybe hyperlink the first mentions of each keyword within the article and then add a section at the bottom that says something along the lines of:

"If you want to know more about {keyword A} or {keyword B}, click here"

This way, people can click the links in the article if they so wish and, if they reach the end, they can be directed to logical next location in their website journey.

I hope this helps,

Sean