SEO for e-commerce websites
-
Hi,
I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO.
-
Does 'traditional' link building apply to e-commerce
-
What else should I consider
-
Should I write a blog/vlog/
Thanks,
Lindsay
-
-
For SEO for ecommerce, you need to make sure each of your product pages is optimized well. Each page should have a unique meta description, title tag, and well written content. While this might be obvious, it's extremely important for ecommerce.
You need to think about each webpage on your website as an opportunity to rank, so ensuring each page is unique with well crafted content is a great starting point.
Be sure to do competitor research to see who is currently ranking for the important keywords you are targeting so you can come up with a strategic plan to outrank them.
-
Hi Marcus,
Thanks for the advice, but what does SOSTAC mean?
Lindsay
-
Hey Lindsay
This is something of a big question and the answer is going to depend on a range of variables including the competition, the products, the geography etc.
Certainly, I would start by tackling this by doing some traditional marketing planning. Look at the industry. Look at the competitors. Research the customers. What do the competitors do well? What are the opportunities to do something better?
You need to answer some of the foundational marketing questions and then see how your SEO strategy applies to this. For instance if you are a new store with entrenched competition in a competitive niche then is SEO the best return marketing tactic to get started? It is likely the tactic with the most return overall but perfect on page optimisation won't rank you past the ebay's and amazon's of this world.
Certainly you will need to tick all the SEO boxes:
- well optimised pages and site in general
- useful content that truly aides the user in their goal
- authority building
Exactly how you go about this requires a strategy that takes the marketplace into consideration. Certainly, the SOSTAC framework can be a useful way of structuring this kind of thinking and fleshing out your approach.
Hope that helps - broad question so hard to be specific without a URL.
Cheers
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website and seo for categories and pages
I have a website with a number of specific locations listed in a directory. The locations are in categories but i also have several pages with the same titles and descriptions. Will this be a problem when it comes to seo
On-Page Optimization | | twiguins0 -
How should one approach pagination on website
This is my first post here so forgive me if I made any mistake while posting it. Say I have one category called News on my website, it gets frequently updated with new posts everyday. So the thing is one article that is sitting on first page of the category, will eventually move down to 2nd page, and then 3rd and then 4th and so on. Now bots will see this article on first page, then index this on second page also and then on third also and so on and this goes on for rest of the articles as well. Will this raise a duplicate flag for the website. How should one approach this problem. I would really not want to use noindex tag here as I do want such pages to get indexed but without getting the duplicate content issue.
On-Page Optimization | | thetelescope1 -
Do WooCommerce product tags effect SEO?
I'm just curious if I need these product tags and if they impact in any way at all SEO? - whether that be positively or negatively. on1iRin
On-Page Optimization | | xdunningx0 -
Multi-Site SEO using Host Headers
Hi - I'm working on a proposal for a client who runs 3 different career websites. He uses "host headers" to direct the website visitor to the correct website. For example, if the visitor comes from Washington he goes to one url. If he is in Kansas, he goes to another URL. Does anyone have any experience doing SEO with this type of system? What do I need to know? What are hurdles I'll encounter? Thanks, -Hunter
On-Page Optimization | | HunterW0 -
Need to hire an SEO consultant to fix my website
Just started using SEOmoz and discovered lots of issues with my site. Need some help. Obviously the person could access my SEOmoz account and make sense of all that is needed. Then either go to my website and fix or tell me what to do. Thanks, Scott
On-Page Optimization | | ecoscott0 -
Local SEO Title-Tag Optimization
Hi Everyone! A bit of a greenhorn SEO here, and I'm trying to learn a bit more about some of the best practices in local SEO. I'm wondering if anyone can help me with the following scenario: Business: Dental Care & Surgery Location: Springfield IN Name: Springfield Dental Care Experts (example) Website: 18 content pages, pages dedicated to each service Since there are 18 pages to work with, there are plenty of places for us to mix-up the title tags. However, I am still unclear as to what the best way would be to do this. I understand that the Geo-modifiers should go at the front, and that the brand name is considered optional. Would tags such as this make sense? Springfield IN Dentist | Springfield Dental Care Experts Nearby town Mountainview IN Dental Care | Springfield Dental Care Experts Last question: The website has pages for each of the services offered by the dentist, ex: Dental Cleanings, Consultations, Fillings, Surgery, etc. Should each of the pages be included in the title tag? Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery My concern is that buy adding this, the title tag would be too long. Thank you for taking the time to read and respond!
On-Page Optimization | | kbaltzell0 -
How to SEO a website that is being help back by duplicate content?
We have over 20 websites that sell property. Each website is targeted to a different country. People advertise to sell their property. The websites are not getting to page 1 for the terms we want probably because of duplication issues. If we compare one website with another country website on www.duplicatecontent.net we find it is nearly 70% between one and the other. So we trying to understand why this is. If someone wanted to sell a property in Spain we would create an advert for them but rather than putting this on the back-end of the Spain website it goes on a separate website that does on all countries. We have tried to put nofollow tags so that the country specific website gets acknowledgement of being the original website but the rankings for key-terms will not rise and the duplication % remains nearly 70%. Can anyone suggest the best way forward?
On-Page Optimization | | Feily0 -
Can Other Websites You Own Affect Your Rankings?
Let's say you own three websites. One is low quality and Google frowns upon it, another is moderate and a third has stellar unique content. Would Google penalize the third website because you own the first website? On a related note - If you were banned from Google AdWords, would registering a site in your name potentially harm your rankings?
On-Page Optimization | | DerekP0