How to create goal for Events?
-
Hi All,
I have created event via google tag manager for my ecommerce site. That events are button clicks. Now I want to know after clicking that event does that customer reached to Thank You Page or not? How can I do that? which type of goal I have to create?
Thanks!
-
Hey Pragnesh,
It seems you have a few questions here, I'm going to recap to ensure we touched base on them all & try to get you sorted out.
Questions
- Does a customer reach a thank-you page if you have event tracking in place?
- How can you get them to go to thank-you page?
- What type of goal is needed to track this in Google Analytics
- How to know when events are happening?
Answers
- A customer isn't redirected because event tracking was added, unless the button's onclick is a window location change, which requires javascript to redirect them. I would encourage you to make a link (href) and style it to look like a button. Great example here.
- The above example will show you how to make a button-click a link that can go to a thank-you page.
- If you're wanting to track the event as a goal in Google Analytics (GA), then you'll need to grab the following values (Category, Action, Label, Value) that you have used to create the event (not all are required) and create a new goal in GA with the 'Event' goal type. You can then verify the goal to ensure the tracking is setup correctly.
- If you setup the above goal, then you can track the event as a goal, if not you can see ALL events in the events report of GA. Behavior>Events>Overview. You should be able to drill down there and see all goals that are taking place. This is a good source for double checking the Category, Action, Label, Value fields for the goal to be created in step 3.
I think that should get you sorted, if you're still having issues let me know and I'll help you out further!
Let me know if this works for your issue!
Trenton
-
Hi Pragnesh,
It'll require a bit of work on your part, but you can go to your GA and select your "Thank You" page to see what kind of traffic it has received (since people aren't likely to navigate to it directly, there are good odds only people who converted will be represented here). Compare that to the number of goal conversions you have tracked and that should tell you what you need to know.
If your event tracking is set up properly, you will know that your customers are coming through because only those who click through will be represented as goal conversions. If you are not increasing your goal conversions, it means that:
- Either your tracking isn't set up properly
OR
- No one is clicking through
Check the traffic volume of your "Thank You" page to figure out which it is - if people are getting to that page, but your conversions aren't increasing, then you know tracking isn't set up properly.
Hope that answers your question.
Cheers,
Rob
-
Hi Robert,
Thanks for your response. I am aware about thankyou page and I am tracking also for other pages but my concern is for "Event" I do event tracking how do I know my event clicked customer reached thankyou page?
Thanks!
-
Hi Pragnesh,
In terms of creating goals, there are multiple options.
First, there is a misconception that you need to create a "thank-you" page in order to track goals. There's a pretty neat way to get around this by adding some code to your submit buttons. Raven Tools has a pretty sweet tool that provides your with a plug-and-play version:
https://raventools.com/marketing-reports/google-analytics/event-tracking/contact-form/
Or you can use the Contact Form 7 plugin (there are other options) which allows you to set up this code automatically:
http://contactform7.com/tracking-form-submissions-with-google-analytics/
However, if you are determined to go ahead with a Thank You page, you can find how to take care of that here:
http://www.brightervision.com/thank-you-page/
Simpy put, follow these steps:
- In GA, go to "Admin"
- Go to "Goals" (right column, 3 rows down)
- Click "+New Goal"
- Click "Custom" in 1st section
- Click "Destination" in 2nd section
- Type in URL addition (only the part that comes after your domain)
i.e. if your domain is www.example.com and your thank-you page is www.example.com/thank-you, then you would enter "/thank-you" into this section.
After that you just have to make sure that your submission forms are redirecting visitors to your Thank You page and you're all set.
Hope this helps, feel free to reach out if you have any further questions or need clarification.
Cheers,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My automated build system is creating a duplicate website
Because of the tools my company is using for CI/CD (A CI/CD pipeline helps you automate steps in your software delivery process, such as initiating code builds, running automated tests, and deploying to a staging or production environment.) an extra URL is generated. The canonical for the generated site is that of our main website, but other than that it is the same website. Could this new URL compete with our website? Will Google count it against us since it is the same content BUT with canonical (it is not noindex-ed)? Does it matter? Surely others are using this method? Answers/thoughts will be greatly appreciated. Thank you.
Reporting & Analytics | | RoxBrock0 -
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
Is it possible to set up one of the Goal Conversions on Google Analytics for a different site?
We are in the process of a website migration and need to set up the conversions for the new site. What is the most effective way of doing this?
Reporting & Analytics | | Sable_Group0 -
Clarification on Analytics Goals & Funnel Logic
I have a few questions about funnel flow and how my goals are tracked. 1. My goal is a user completing a contact form, form.html. Upon completion, user is redirected to thanks.html, ending the flow. Every page header contains a direct link to form.html. Does this mean every page on my site is considered a "step" leading the user to the contact form? If so, do I list each page containing the form link in the steps, or only form.html? 2. If the above isn't correct, how do I track how the user wound up completing my form. I'd love to know which pages are performing better and leading to more sign-ups (goal completions). Currently I think I'd only be setup to know when a user is on the form.html page and whether they complete it or leave, not how they got to form.html in the first place. 3. My .html pages are actually embedded via iFrame on WordPress pages. My form.html page is hosted on .com/quote and upon completion, form.html redirects to thanks.html within the iFrame (.com/quote remains the actual page). I'd assume this is going to throw off my stats since the physical .html pages don't have Analytics code embedded? 4. How would I track different CTAs on the same page which lead to the same goal? For example, header vs. footer CTA's to the same sign-up sheet. Let me know if you need anything clarified. Thanks a lot for the help.
Reporting & Analytics | | kirmeliux0 -
Goal Tracking In Analytics On Separate Ordering Website
I have a question for any Google Analytics wizards out there. We have two clients that have a similar complication when it comes to tracking goal conversions in Analytics. Basically, all the conversion actions we want to track occur on a separate website; either an iframe embedded on the page or through an entirely different ordering website. Trick is, Analytics sees the source for all these conversions as referrals from the main site. We'd like to get visibility back to the original source/medium that brought visitors to the site before they converted. Anyone have a suggestion for making that happen?
Reporting & Analytics | | fivefifty0 -
Conversion analytics goals
Hello, I have to configure my analytics goals for my SEO estrategy. In Google Analytics I can choose between: destiny, duration, Pages/screens per session and event. But I don't have the best criteria for select each one. What are the best options for a content site and for a e - commerce? Otherwise, I wanna know which is a good bounce rate for a content site? And what is a good Avg. Page Load Time (sec)? Thanks in advance.
Reporting & Analytics | | Arkix0 -
Google Analytics - Tracking a Goal from 1 Domain to Another
Hi there, been combing this page for some answers - https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite but can't seem to figure it out. Scenario - Site A Site B Currently have 2 different GA accounts set up on each. Is it possible to Track a Goal that happens on Site B, that comes from Site A - In Site A Reports? So say, Site A has a Newsletter, directing them to Site A but promoting Site B - i'd like to track the effectiveness of the newsletter. Site A is running a white label of Site B service. Thoughts? Cheers
Reporting & Analytics | | IsHot0 -
Is there a way to use Google Analytics event tracking for YouTube embedded videos on my website?
Hello! I am trying to track different types of interaction on the YouTube for videos which are embedded on a website to measure the interaction on these video from my organic traffic. Is there a good way to go about this with the code since these are coming from an iFrame on YouTube? Would appreciate any feedback or help on implementing the event tracking with YouTube videos. Many thanks!
Reporting & Analytics | | CabbageTree0