Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
-
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
-
Thanks for the reply. Presented like that it doesn't look quite so offensive
I take on board your feedback; I did look at address your question, near the end of my post, though I confess my language was a little vague, so I'll try again:
Having this phrase as part of your title page will not hurt your rankings; there are far greater sins you can commit than that.
(Just don't expect to be rewarded - I'm sorry, I can't help myself!)
Something else to consider, mentioning specific savings (to the penny) might be more eye-catching than $1000s, which comes back to my point about case studies.
If you do use it in your title. you can split test delivery and engagement of a few variants and see what works best for you.
Good luck with the project - I'll hit you up if I start getting any damp problems
-
**My intention for the questions was to discuss if some call to actions, or sales copy in the SEO Titles can hurt rankings. **
It certainly wont help Tyler. Google (or indeed anyone searching) wants to see something less in-your-face in terms of what is promised. I personally wouldn't visit a page with a title like that as it sounds like a sales page, even before you get there.
Put yourself in a shoes of a Google rater. Do you think they would see that as a worthwhile title or something spammy? Is someone searching for 'how much can I save' or are they searching for a solution to a problem?
I can't think of any situation where a title like this would be helpful for SEO.
-Andy
-
I appreciate the response. There are points stated that i agree with such as, "If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies." I agree case studies are a very valuable tool in gaining trust and value to your product.
However, separating yourself from the competition with an eye catching call-to-actions, is extremely important. If you are not thinking about user behavior, and just focusing directly on the keywords i think your missing the point to my question. The example may be a bit "tacky" but its a differentiator from the competition. The structure of the title can be something like " DIY Basement Waterproofing | Save $1000's with "Company" Waterproofing System." Where my focus and page content is all about "Do-It-Yourself" waterproofing. Also filled with case studies and testimonials.
My intention for the questions was to discuss if some call to actions, or sales copy in the SEO Titles can hurt rankings.
-
This approach has more than a whiff of tackiness about and I'd be keen to avoid it at all costs. With a little thought you can deliver something far smarter.
If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies perhaps? For example: Typical cost of waterproofing an X x Y basement using product Z = $3,200. Doing the same job with WaterAway = $27.55 (and break it down, with an itemised shopping list for the alternative method). That's going drive more sales than the hollow (and over-used) promise to save them'Save $1000s' (even if it later turns out to be able to do just that).
An effective Call to Action is borne out of successfully identifying a problem and positioning your product as the perfect solution to it. With that in mind, I'd do some keyword research around 'waterproofing' (<a>https://moz.com/explorer</a>) and see what real world waterproofing problems people are looking for solutions for and tailor your content (Including Titles and Descriptions) around that.
If this is done correctly, there's really no need to engage in cheap tricks. Understand your problems your potential customers are having and offer an easy and cost-effective solution.
To address your question (if using "SAVE $1000's.." would help or hurt) It certainly isn't going to help - as it doesn't relate to the user's search query in any way, which is what you should be focusing on. I wouldn't go as far as to say you'll be penalised for it, either (you'd need to engage in a few other nefarious practices for that to happen). Just don't expect to be rewarded for using it - by Google or your potential customers.
I hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
WordPress – parent category "blog" instead of regular "post page"?
In WordPress you normally show you blog posts on: Your home page. Your "posts page" (configurable in the Reading Settings) I want to do neither and have a third option instead: Assign a parent category called "blog" for all posts, and show the latest posts on that category's archive page. For the readers, the experience will be 100% the same as a regular "posts page". The UI, permalinks, and breadcrumbs will be 100% the same. But, I have heard that the "posts page" is important for Google for indexing and understanding your blog. So is is smarter SEO-wise to use a "posts page" instead of a parent category named "blog"? What negative effects might there be, if I have no "posts page" and just use the parent category "blog" instead?
Intermediate & Advanced SEO | | NikolasB0 -
Pagination and View All Pages Question. We currently don't have a canonical tag pointing to View all as I don't believe it's a good user experience so how best we deal with this.
Hello All, I have an eCommerce site and have implemented the use rel="prev" and rel="next" for Page Pagination. However, we also have a View All which shows all the products but we currently don't have a canonical tag pointing to this as I don't believe showing the user a page with shed loads of products on it is actually a good user experience so we havent done anything with this page. I have a sample url from one of our categories which may help - http://goo.gl/9LPDOZ This is obviously causing me duplication issues as well . Also , the main category pages has historically been the pages which ranks better as opposed to Page 2, Page 3 etc etc. I am wondering what I should do about the View All Page and has anyone else had this same issue and how did they deal with it. Do we just get rid of the View All even though Google says it prefers you to have it ? I also want to concentrate my link juice on the main category pages as opposed being diluted between all my paginated pages ? - Does anyone have any tips on how to best do this and have you seen any ranking improvement from this ? Any ideas greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
What to do when all products are one of a kind WYSIWYG and url's are continuously changing. Lots of 404's
Hey Guys, I'm working on a website with WYSIWYG one of a kind products and the url's are continuously changing. There are allot of duplicate page titles (56 currently) but that number is always changing too. Let me give you guys a little background on the website. The site sells different types of live coral. So there may be anywhere from 20 - 150 corals of the same species. Each coral is a unique size, color etc. When the coral gets sold the site owner trashes the product creating a new 404. Sometimes the url gets indexed, other times they don't since the corals get sold within hours/days. I was thinking of optimizing each product with a keyword and re-using the url by having the client update the picture and price but that still leaves allot more products than keywords. Here is an example of the corals with the same title http://austinaquafarms.com/product-category/acans/ Thanks for the help guys. I'm not really sure what to do.
Intermediate & Advanced SEO | | aronwp0 -
I'm afraid I may have messed up my site's organization
So I recently started working on an existing site for a company, and I'm afraid I may have done something to lose some backlinks. So to start off, say the website is www.domain.net and when I arrived domain.net and www.domain.net showed up as two separate sites so I changed my web.config file to direct all domain.net to www.domain.net The homepage was called default.asp, and I wanted the homepage to always show up as www.domain.net instead of www.domain.net/default.asp. Of course they both showed the same thing but I couldn't figure it out. So I removed www.domain.net/default.asp from indexing and changed the my internal links to the homepage to point at www.domain.net instead of simply pointing at the file default.asp. So now www.domain.net/default.asp still brings up the page, but I want it to revert to www.domain.net. I'm also a little worried because I noticed that one of my incoming links points at www.domain.net/default.asp and it doesn't get passed along to www.domain.net and I think i may have damaged my sites SEO I guess this is a very complicated and roundabout way of saying this, but how can I get www.domain.net/default.asp to take you to www.domain.net
Intermediate & Advanced SEO | | bcrabill0 -
My homepage doesn't rank anymore. It's been replaced by irrelevant subpages which rank around 100-200 instead of top 5.
Hey guys, I think I got some kind of penalty for my homepage. I was in top5 for my keywords. Then a few days ago, my homepage stopped ranking for anything except searching for my domain name in Google. sitename.com/widget-reviews/ previously ranked #3 for "widget reviews"
Intermediate & Advanced SEO | | wearetribe
but now....
sitename.com/widget-training-for-pet-cats/ is ranking #84 for widget reviews instead. Similarly across all my other keywords, irrelevant, wrong pages are ranking. Did I get some kind of penalty?0 -
Using exact keyword domains for local SEO
The website is for the attorney that serves several nearby cities. The main page is optimized for the biggest central city. I have several options how to go after the smaller surrounding cities: 1. Create optimized pages inside the main domain 2. Get more or less exact keyword domains for each city e.g. for the city ABC get yourABClawyer.com and then a) use 1 page websites that use the same template as main website and link all the menu items to the main website b)use 1 page website with a link "for more information go to our main website" c) point exact keyword domains to the optimized pages within the main domain. Which option would be the best in terms of SEO and user experience? Would people freak out if they click on the menu item and go to a different domain website even though it uses the same template (option 2a) Would I get more bounces with option 2b in your opinion? Would option 2c have any positive SEO effect? Should I not even bother with exact keyword domain and go with option 1?
Intermediate & Advanced SEO | | SirMax1 -
Proper use and coding of rel = "canonical" tag
I'm working on a site that has pages for many wedding vendors. There are essentially 3 variations of the page for each vendor with only slightly different content, so they're showing up as "duplicate content" in my SEOmoz Campaign. Here's an example of the 3 variations: http://www.weddingreportsma.com/MA-wedding.cfm/vendorID/4161 http://www.weddingreportsma.com/MA-wedding.cfm?vendorID=4161&action=messageWrite http://www.weddingreportsma.com/MA-wedding.cfm?vendorID=4161&action=writeReview Because of this, we placed a rel="canoncial" tag in the second 2 pages to try to fix the problem. However, the coding does not seem to validate in the w3 html validator. I can't say I understand html well enough to understand the error the validator is pointing out. We also added a the following to the second 2 types of pages <meta name="robots" content="noindex"> Am I employing this tag correctly in this case? Here is a snippet of the code below. <html> <head> <title>Reviews on Astonishing Event, Inc from Somerset MAtitle> <link rel="stylesheet" type="text/css" href="[/includes/style.css](view-source:http://www.weddingreportsma.com/includes/style.css)"> <link href="[http://www.weddingreportsma.com/MA-wedding.cfm/vendorID/4161](view-source:http://www.weddingreportsma.com/MA-wedding.cfm/vendorID/4161)" rel="canonical" /> <meta name="robots" content="noindex">
Intermediate & Advanced SEO | | jeffreytrull1
<meta name="keywords" content="Astonishing Event, Inc, Somerset Massachusetts, Massachusetts Wedding Wedding Planners Directory, Massachusetts weddings, wedding Massachusetts ">
<meta name="description" content="Get information and read reviews on Astonishing Event, Inc from Somerset MA. Astonishing Event, Inc appears in the directory of Somerset MA wedding Wedding Planners on WeddingReportsMA.com."> <script src="[http://www.google-analytics.com/urchin.js](view-source:http://www.google-analytics.com/urchin.js)" type="text/javascript">script> <script type="text/javascript"> _uacct = "UA-173959-2"; urchinTracker(); script> head>0