Keyword Stuffing
-
Hi all,
I've been looking around at some of our competitors websites and I've been noticing huge amounts of keyword stuffing throughout the pages and also grouped within the bottom of the page. From what I've been taught it's not a good thing to do and you can be penalized for it. What's anyone else's take on keyword stuffing and how it's looked upon in 2017? Is there a max amount of keywords you should have on your page?
Here are a few URL's to the websites I'm talking about and their webpage.
https://www.walmart.com/cp/personalized-gifts/133224 - Keyword stuffing in the bottom group text for the word "personalized"
http://www.personalcreations.com/unique-groomsmen-gifts-pgrmsmn - Keyword stuffing in bottom group text for "groomsmen"
http://www.groovygroomsmengifts.com/ - keyword stuffing throughout page for "groomsmen"
-
I almost didn't go look at that Walmart page because I thought that they were above keyword stuffing for SEO purposes. However, I did go look at was surprised.
I my opinion, WalMart has added a few hundred words of total yada yada yada text that is designed for nothing other than search engines. They probably know that humans are not going to read it and they floated it so low on the page that nobody is going to see it. So, without knowing who did this and their intent, my guess is that this text was created for nothing else other than SEO purposes. They want some paragraph text on the page and have done a fine stuffing job on it. Overstuffed in my opinion, but done in a way that search engines are probably not going to be concerned about it because it is in natural language. This stuff might have positive ROI.
-
No, it's not a good thing. Write content toward your prospects and keep kw density as natural as possible. It's quality & uniqueness that matters (still need to optimized for on-page though).
All the examples appear to be keyword stuffing and useless for prospects (copy isn't natural, kw rich and below the fold). Not something I would do. If they are high in organics, related to another factor (ie: DA's are high).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Confused how to make my post title from the following keywords
Hello i want to make a website of laptops repairing and want to target the following keywords in one post acer e55 lcd problem solution acer e55 lcd diagram acer e55 lcd ways acer e55 lcd jumper acer 355 lcd ic faultt the above keywords are just i posted an example so can you tell me how can I target them in one post haveing good title the one title in my mind is acer e55 lcd problem solution diagram jumper ways is this correct way of title or i have to do some thing else please help thanks.
White Hat / Black Hat SEO | | salmansalmanpk0 -
How Important is it to Use Keywords in the URL
I wanted to know how important this measure is on rankings. For example if I have pages named "chair.html" or "sofa.html" and I wanted to rank for the term seagrass chair or rattan sofa.. Should I start creating new pages with the targeted keywords "seagrass-chair.html" and just copy everything from the old page to the new and setup the 301 redirects?? Will this hurt my SEO rankings in the short term? I have over 40 pages I would have to rename and redirect if doing so would really help in the long run. Appreciate your input.
White Hat / Black Hat SEO | | wickerparadise0 -
How Can I Safely Establish Homepage Relevancy With Internal Keyword Links?
My website has roughly 1000-2000 pages. However, our homepage is lacking relevancy as to what it is about. One way that I'd like to tackle this problem, is by updating many of our pages with internal linking. I often hear, use exact keyword links with caution, but have assumed this mainly referred to external backlinks. Would it be a disaster to set up our single most relevant keyword on about 300 pages and point it to our homepage? There are breadcrumbs on our site, but the home link uses an image (It's a picture of a house, if you're curious.) Am I better off just to change that to our most relevant keyword? I could use any advice on internal links for establishing better homepage relevancy. Thank you!
White Hat / Black Hat SEO | | osaka730 -
Will Removing My Keyword from Breadcrumb Title to Simplify UI Hurt Page SEO?
Working on the UI of a new site and I would like to simplify the breadcrumbs so they do not take up as much space. They will still communicate the same message to user. See example below: Before: Home > Widget Dealers > Tennessee > Nashville After: Home > Dealers > Tennessee > Nashville The page title and/or menu item would still be "Widget Dealers". So my question is, if I remove the keyword "Widget" only from the breadcrumb could that hurt me in any way?
White Hat / Black Hat SEO | | the-coopersmith1 -
Should i rank for one tail keyword or long tail keywords
Hi guys, for example i run a coupon site and would like to rank for the brand keyword ASOS, should i just rank for the long tail keywords for example "ASOS discount code" instead of just "ASOS"? even the traffic for ASOS itself is MUCH higher than ASOS discount code? And the relevancy of ranking at "ASOS" is fine too because is somehow relevant? would ranking long tail helps with one tail keyword too? And assuming that i am already on the second page for the keyword "ASOS" and knowing is not hard to be page one. should i just rank the one keyword?
White Hat / Black Hat SEO | | andzon0 -
Sure, but what about non-keyword rich anchor text links?
Could spammy non-keyword rich anchor text liks help your website rank? Of course, there's been a lot of discussion around Google's update of its link scheme. Specifically, they target press releases with do-follow links on keyword-rich anchor text and "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links". Well, that leaves the question unanswered, what if you're doing these spammy linking techniques, but on non-keyword rich anchor text, such as "click here", "find information", and "click here". Will you still get smacked down by Google then? Given that links on non-keyword anchor text can still help increase domain authority, it seems like Google left a door open here for large scale publication of a certain class of spammy links that can still assist rank, no? Also, in answering, please distinguish between best practice, and effective. For instance, purchasing links isn't a good practice, but it can still be an effective technique. While spammy links on non-keyword rich anchor text is certainly not a good practice, is it nonetheless effective?
White Hat / Black Hat SEO | | ExploreConsulting0 -
Keyword Rich Domains on Same IP
In addition to my main website, I want to create two new sites for the upcoming football and basketball seasons. By starting now, I'm thinking I have enough time to get them ranked decently. I have purchased www.collegefootballpredictions.net for the upcoming football seasons. The intent here is two fold. First, I'd like to rank in the top 3 for "College Football Predictions." Second, and this is why I'm thinking that Google won't hate me for the approach, is that someone looking for that search term is much more likely to convert on a landing page geared for them then on my main website. If the goal of a separate website is truly to compliment the main website, then is it considered white hat? I'm thinking that, as long as my intentions are pure, they should go on the same IP. Placing them on separate IPs could be a good way of letting the big G know that I'm trying to cheat the system and get away with it.
White Hat / Black Hat SEO | | PatrickGriffith0 -
Spammy Links, SERPs, and Low Competition Keywords
While I've seen a lot of news about Google cleaning up content farms, link farms, and similar spam, I've also seen some companies start ranking very well for niche terms using these same practices. Question: Does Google completely discount links from content farms and similar sites or simply give them low value? Observation: I've seen a company start ranking well (top 3) for several terms when they used be on page 2. When I looked at their links, they are from article farms, directories, do-follow blogs and similar low-vale sources. Relative to others, they have about 10x the volume of links with the precise anchor text they are targeting. I wonder in absence of other information that these spammy links still count for something. Given the low competition for the term, this is enough to boost their rank. Just thoughts some thoughts as we are working on long-tail strategies for some key terms.
White Hat / Black Hat SEO | | jeff-rackaid.com0