(Australian Business) Ranks 7th Brisbane, but ranks 3rd in Sydney and Melbourne. Why is Brisbane ranking worse, how to fix?
-
Years ago the rank would be the same across Australia. If we ranked 3rd in one city, it would be the same in every other city.
Right now, we are ranking 3rd in Sydney and Melbourne, however we ranking a low 7th in Brisbane for keyword "Trampolines". Why is this? How can we fix it in Brisbane.
Interestingly, we are a Brisbane based business.
The keyword is "Trampolines" and the website is http://www.vulyplay.com
-
If your product is trampolines, I would think there would be lots of linking opportunities from the schools and organizations that use your product. You might even be able to get a dot edu link from the gymnastics team.
-
Hi Joe,
My apologies for the delayed reply. I've been out sick for a few days and am just now working my way through our Local Q&A categories.
So, yes, you are right - long ago, nationally standardized rankings were more the norm. Today, with the emergence of Local Search, it's a completely different ballgame. Local pack rankings are going to revolve around the location of the searcher. So, a searcher on his cell phone in Melbourne looking for something like 'trampolines' is going to see completely different local pack results than he would if he were searching from Brisbane. And, a business physically located in Melbourne cannot expect to rank in the local packs for searches for or from Melbourne.
The Local-Organic results are not as heavily impacted by the searcher's location as are the Local Pack results, but geography may still matter somewhat.
If you need to improve your local pack rankings in your city of location, then it's just going to be a matter of employing local search marketing techniques. This checklist can help: https://moz.com/blog/local-seo-checklist
If you are trying to improve your Local-Organic results for your own city or for another city, then it will be organic factors your need to focus on (content, links, etc.).
Please, let me know if there are further details to your question you'd like to share.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a site with a lot of subdomains and I want to see what keywords each is ranking for.
Do I have to enter them manually, one at a time, in the keyword subdomain search or is there a way to submit a list of subdomains and have Moz generate a report of the results?
Local Listings | | thallstd0 -
Google My Business Multiple Listing
Can a specialist doctor who operates out of several locations have multiple GMB listings? She operates under her company brand name if that makes a difference. Thank you community!
Local Listings | | Crystal.w0 -
2 Businesses, Same Location, Different Google My Business Accounts?
This is not my area of expertise, but I have a customer with a unique problem. They are primarily an agency that assists student-athletes nationwide with the college recruiting process. They also have a non-profit organization that runs soccer camps for local kids only. The soccer camp would of course benefit from having it's own GMB page, but they've been told by Google that they can't use the same address as their recruiting business. They are in the same office and moving/adding an office isn't an option at this time. Does anyone have any ideas on how to overcome this issue without risking penalty from Google? Should they change their business name to combine both and add categories for their non-profit? They're such disparate businesses that I'm reluctant to have them do this, but is that the best/only option? Thanks all!
Local Listings | | camarin_w1 -
Tracking Phone Numbers in Google My Business Listings and Beyond
Hey all, Wanted to run something by you. I am getting pressed to use tracking phone numbers for all of our GMB pages for over 100 locations across the country. Has anyone done this for their own listings or for their clients? Because I will have to do it for GMB, this means I will be sending these same phone numbers out to the other major directories and data sources around the web. The phone numbers do contain the local area code for each city and do directly connect our customers to their specific location without any kind of redirecting. How is Google looking at this? I have read before it is a no-no but have also read it is not a big deal. Any thoughts would be much appreciated! -Ben
Local Listings | | Davey_Tree0 -
Local SEO Tasks When Closing One Branch of Multilocation Business
I would appreciate the opinions of my fellow SEOs on this one. I haven’t seen any other threads on this exact subject and others that touch on it are somewhat older so I am hoping this also proves to be a good resource for others going forward. I have an existing client that I did local SEO for about a year ago. They are a propane service provider and they had multiple locations. So we did local SEO for the company primarily by updating NAPs and creating more individual content for each of the branches such as specific landing page for each branch on their website and individual listings in citations for each branch. Now they have sold one of the branches to a competitor and they need to remove all listings for it. I am trying to develop a comprehensive list of actions to take and I would appreciate any feedback on the best way to go about accomplishing this task. Here is what I have so far: Remove all mention of sold branch on client website, including specific landing page Delete any branch-specific social media accounts Some specific areas I have questions about are: What do I do with Google My Business listings for the sold branch? Do I try to delete/unregister/close them? Or should I just leave them be with an updated link to our website homepage? Should I even bother contacting the main NAP listing sites to remove the old listing or just leave it to fall off on its own? Thank you again for all your help!
Local Listings | | Ayres-SEO0 -
Ranking opportunity if we omit county in citations
I am looking to rank highly in local search for Birkenhead but have not currently filled in the county on Google + so Moz local is not picking the county up. I am wondering whether I should continue and keep the county off there as there is a potential problem: on our website we are listed as being based in the Wirral and we are also based in a county called Merseyside so have two different possible citations. We are ranking well for the term Wirral and do not want to effect this. I am thinking of building citations without Wirral or Merseyside and was wondering if anyone can advise? The address that I have in the citation would be - business name, building number, Birkenhead then Wirral or Merseyside and post code. I am currently using business name, building number, Birkenhead and post code and we want to rank highly for Birkenhead. Could anyone advise me here? The Wirral is a peninsular as can be seen on Wilipedia - https://en.wikipedia.org/wiki/Metropolitan_Borough_of_Wirral
Local Listings | | SEM_at_Lees0 -
Yelp 3rd Party Reviews
Our team would like to use Yelps 3rd party integration on our national industry specific platform directory to bolster ratings and reviews until we can organically generate our own. However, I have SEO concerns over doing this. Specifically, we're concerned over the following: Publishing massive amounts of content that has already been published on Yelp. Worth noting that Yelp's review integration does not hide the the content behind an iFrame. Publishing a backlink providing attribution to Yelp on every one of 40,000 profiles linking back to contextual Yelp profiles. Less worried here as Yelp is reputable and is not likely to hurt ratings. This is required by Yelp under their TOS. I think this is a pretty good growth strategy on the part of yelp, but I have worries that this could induce lasting damage on our own SEO that we're working to ramp up. My questions are: Should I have concerns about duplicative content? Is Yelp big enough for Google to know about this 3rd party integration? If I ensure that R&Rs are only posted on pages that have a noindex, nofollow, do we protect ourselves from duplicative content. (ie. Google bots will not review this content, so we will not have to worry about them finding and attributing duplicative content penalties.) Please let me know your thoughts. Thanks!
Local Listings | | PetSite0 -
One Location - Multiple Businesses
We have a client that has multiple businesses running out of the same address with no difference in suite number - what's the best way to work with this considering NAP? The owner runs several different service businesses and a few online businesses (all legit) out of the same large office space and we want to try to figure out how to get him listed locally with the obvious NAP issue. We can get new phone numbers, but not sure of the best way to handle the duplicate address issue. Thoughs?
Local Listings | | DougHoltOnline0