(Australian Business) Ranks 7th Brisbane, but ranks 3rd in Sydney and Melbourne. Why is Brisbane ranking worse, how to fix?
-
Years ago the rank would be the same across Australia. If we ranked 3rd in one city, it would be the same in every other city.
Right now, we are ranking 3rd in Sydney and Melbourne, however we ranking a low 7th in Brisbane for keyword "Trampolines". Why is this? How can we fix it in Brisbane.
Interestingly, we are a Brisbane based business.
The keyword is "Trampolines" and the website is http://www.vulyplay.com
-
If your product is trampolines, I would think there would be lots of linking opportunities from the schools and organizations that use your product. You might even be able to get a dot edu link from the gymnastics team.
-
Hi Joe,
My apologies for the delayed reply. I've been out sick for a few days and am just now working my way through our Local Q&A categories.
So, yes, you are right - long ago, nationally standardized rankings were more the norm. Today, with the emergence of Local Search, it's a completely different ballgame. Local pack rankings are going to revolve around the location of the searcher. So, a searcher on his cell phone in Melbourne looking for something like 'trampolines' is going to see completely different local pack results than he would if he were searching from Brisbane. And, a business physically located in Melbourne cannot expect to rank in the local packs for searches for or from Melbourne.
The Local-Organic results are not as heavily impacted by the searcher's location as are the Local Pack results, but geography may still matter somewhat.
If you need to improve your local pack rankings in your city of location, then it's just going to be a matter of employing local search marketing techniques. This checklist can help: https://moz.com/blog/local-seo-checklist
If you are trying to improve your Local-Organic results for your own city or for another city, then it will be organic factors your need to focus on (content, links, etc.).
Please, let me know if there are further details to your question you'd like to share.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disconnect MOZ Local and Google My Business
I've had problems with one of our eight branch locations when I connected GMB to Moz Local about a year ago. The location was suspended for being a duplicate. I would like to sever the connection so I could keep Moz Local live but at least temporarily delete the suspended Google My Business. Also, if you might have any guides or tutorials on performing this task it would be greatly appreciated. Thanks.
Local Listings | | gallowaywebteam0 -
Trouble Ranking 1st
We are having trouble ranking. We seem to do well for lower competitive words but we are really want to rank for "web design" in our local area. Which is Tyler, Texas. Can anyone advise on what we need to differently? We use Moz Local, have a reviews and are using Yoast SEO. The only thing I can think of is on page optimization. Any advice?
Local Listings | | spadedesign0 -
How do I rank inside the knowledge panel in the "people also search for" section?
Hello fellow Mozzers, In Google's knowledge panel there is a section at the bottom that says "people also search for" and a list of competitors is displayed. I'm hoping to get some information I can use to get my client listed there on top of the local organic results. The more SERP presence, the better. Attached image should provide clarity to those who are confused. I suspect I know the answer to this question, but since I can't find a source to verify my beliefs, I'm crowdsourcing. Thanks in advance! NhoihY1
Local Listings | | brettmandoes0 -
Do you need contact details (NAP) on every page of your website for local search ranking ?
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also. Is having your contact details on every page a ranking factor for local search ?
Local Listings | | mike8780 -
Local Business Audit Help.....
Hello Every one, I recently got a big project for cleaning up some old listings (around 120 locations), witch means to claim and delete them, as you guys know most of the directory's don't give the option to delete the listing after you claim that. I am trying to figure out the approach for something like that.......considering time consuming and efficiency! any help will be appreciated!! Cheers
Local Listings | | steve2150 -
Ranking Go Down
Hello My website www.prismpharmamachinery.com Ranking Down last from 5 to 6 month, Before It was Up, goes down By 5 to 6 pages. Any Expert can help for this query, Then Please reply. Thanking you in advance,
Local Listings | | Sanjayth0 -
Google keeps updating/tweaking my Local business branch addresses ? to whats different in my citations and on page. how can I stop it?
Hi All, I have a number of branches as we have separate branch pages and separate google local listings for these. I have been trying to keep them in consistent for citation purposes but google keeps trying to tweak the address in the local listings. Sometimes for example , google is trying to remove the premises number from the Road e.g 78 Doncaster Road is the actual branch address but google local business wants it as Doncaster Road, I also see Google is wanting to sometimes remove the locality name etc?.. Also If the local listing has a county ( in America - you would have State) , google is sometimes wanting to remove this add United Kingdom in Country instead ?. Is this a problem and how to deal with it as I think this is obviously impacting my local rankings?. If i approve all these changes then do I need update all my citations and page addresses all the time ? Or can I just leave the suggested "Update" or overwrite googles suggestion with what I had originally. Does anyone else have this problem ? thanks pete
Local Listings | | PeteC120 -
Awesome ranking (place 1/2) but my CTR is damn low! Some thoughts...
Hey all, with a few projects I'm ranking really great. Having a good amount of impressions with terms that have decent search volume. Webmasters shows: "tax consultant city" Ranking 1.4 => 1056 imp => 3% CTR "seo city" Ranking 1.2 => 329 imp => 1% CTR Whats up here? Competitors are seaching a lot but not clicking? Brand issues? Can't believe that. Title is boring? German titles a are longer... So I don't have enough room to play. Should I get rid of important keywords? Maybe I don't need them to rank? Gives me room for tests. Local Box is steeling all the clicks? We are in the local listings and above. Payed Ads are steeling all the clicks? At this point we don't use AdWords because of high costs and our great organic rankings It would be great to hear your thoughts. Cheers
Local Listings | | PascalKremp
Pascal0