Faceted Navigation URLs Best Practices
-
Hi,
We are developing new Products Pages with faceted filters. You can see it here: https://www.viatrading.com/wholesale-products/
We have a feature allowing to Order By and Group By, which alters the order of all products. There will also be the option to view Products as a table, which will contain same products but with different design and maybe slightly different content of each product.
All this will happen without changing the URL, https://www.viatrading.com/all/
Is this the best practice?
Thanks,
-
Hi there,
If you want to provide these different sorting/filtering options, faceted navigation is going to be your best option. As I mentioned above, with this approach you need to utilize nofollow, noindex, robots.txt and canonical tags to communicate to search engines where duplicate content will occur.
In the example you provided (masonry or list), you would want a single URL for both views otherwise you are presenting new opportunities for duplicate content.
Happy to discuss further if you have any additional questions!
-
Hi Joe,
On our case, in which we want to have filters and be able to access a filtered URL, is there a better option than faceted navigation?
In this case - since we want to show the same product in different formats (e.g. masonry or list), should we have a different URL for each view?
Thanks,
-
Hi there,
Generally, faceted URLs are not a best practice for SEO. I suggest you review Google's best and worst practice guidelines for faceted navigation, you can find that here. According to Google, this is often not search-friendly "since it creates many combinations of URLs with duplicative content. With duplicative URLs, search engines may not crawl new or updated unique content as quickly, and/or they may not index a page accurately because indexing signals are diluted between the duplicate versions."
However, If your canonical tags are in place to handle the different parameter/filter URLs that are being created (which will resolve duplicate content issues) you should be fine. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practice Approaches to Canonicals vs. Indexing in Google Sitemap vs. No Follow Tags
Hi There, I am working on the following website: https://wave.com.au/ I have become aware that there are different pages that are competing for the same keywords. For example, I just started to update a core, category page - Anaesthetics (https://wave.com.au/job-specialties/anaesthetics/) to focus mainly around the keywords ‘Anaesthetist Jobs’. But I have recognized that there are ongoing landing pages that contain pretty similar content: https://wave.com.au/anaesthetists/ https://wave.com.au/asa/ We want to direct organic traffic to our core pages e.g. (https://wave.com.au/job-specialties/anaesthetics/). This then leads me to have to deal with the duplicate pages with either a canonical link (content manageable) or maybe alternatively adding a no-follow tag or updating the robots.txt. Our resident developer also suggested that it might be good to use Google Index in the sitemap to tell Google that these are of less value? What is the best approach? Should I add a canonical link to the landing pages pointing it to the category page? Or alternatively, should I use the Google Index? Or even another approach? Any advice would be greatly appreciated. Thanks!
Intermediate & Advanced SEO | | Wavelength_International0 -
Trailing Slashes on URLs
Hi we currently have a site on Wordpress which has two version of each URL trailing slash on URLs and one without it. Example: www.domain.com/page (preferred version - based on link data) www.domain.com/page**/** The non-slash version of the URL has most of the external links pointing to them, so we are going to pick that as the preferred version. However, currently, each version of every URL has rel canonical tag pointing to the non-preferred version. E.g. www.domain.com/page the rel canonical tag is: www.domain.com/page/ What would be the best way to clean up this setup? Cheers.
Intermediate & Advanced SEO | | cathywix0 -
Replicating keywords in the URL - bad?
Our site URL structure used to be (example site) frogsforsale.com/cute-frogs-for-sale/blue-frogs wherefrogsforsale.com/cute-frogs-for-sale/ was in front of every URL on the site. We changed it by removing the for-sale part of the URL to be frogsforsale.com/cute-frogs/blue-frogs. Would that have hurt our rankings and traffic by removing the for-sale? Or was having for-sale in the URL twice (once in domain, again in URL) hurting our site? The business wants to change the URLs again to put for-sale back in, but in a new spot such as frogsforsale.com/cute-frogs/blue-frogs-for-sale as they are convinced that is the cause of the rankings and traffic drop. However the entire site was redesigned at the same time, the site architecture is very different, so it is very hard to say whether the traffic drop is due to this or not.
Intermediate & Advanced SEO | | CFSSEO0 -
SEO best practices for embedding content in a map
My company is working on creating destination guides for families exploring where to go on their next vacation. We've been creating and promoting content on our blog for quite some time in preparation for the map-based discovery. The UX people in my company are pushing for design/functionality similar to:
Intermediate & Advanced SEO | | Vacatia_SEO
http://sf.eater.com/maps/the-38-essential-san-francisco-restaurants-january-2015 From a user perspective, we all love this, but I'm the SEO guy and I'm having a hard time figuring out the best way to guide my team regarding getting readers to the actual blog article from the left content area. The way they want to do it is to have the content displayed overtop the map when someone clicks on a pin. Great, but there's no way for me to optimize the map for every article. After all, if we have an article about best places to snorkel on Maui, I want Google to direct people to the blog article specific to that search term because that page is the authority on that subject. Additionally, the map page itself will have no original content because it will be pulling all the blog content from other URLS, which will get no visitors if people read on the map. We also want people, when they find an article they like, to be able to copy a URL to share. If the article is housed on the map page, the URL will be ugly and long (not SEO friendly) based on parameters from the filters the visitor used to drill down to that article. So I don't think I can simply optimize the map filtered-URL. Can I? The others on my team do not want visitors to ping pong back and forth between map and article and would prefer people stay on the discovery map. We did have a thought that we'd give people an option to click a link to read the article off the map but I doubt people will do it which means that page will never been visited, thus crushing it's page rank. so questions: How can i pass link juice/SEO love from the map page to the actual blog article while keeping the user on the map? Does google pass that juice if you use Iframes? What about doing ajax calls? Anyone have experience doing this? Am I making a mountain out of a molehill? Should I trust that if I create good content, good UX and allow people to explore how they prefer, Google will give me the love? Help me Rand Fishkin, you're my only hope!1 -
Urls missing from product_cat sitemap
I'm using Yoast SEO plugin to generate XML sitemaps on my e-commerce site (woocommerce). I recently changed the category structure and now only 25 of about 75 product categories are included. Is there a way to manually include urls or what is the best way to have them all indexed in the sitemap?
Intermediate & Advanced SEO | | kisen0 -
Best links to gain?
Hi, Just a quick one to see what peoples thoughts are regarding links. I have just gained a free link on a .gov website in the UK. In one of their offers pages, will this provide any link value or domain trust to me and what can the benefits be SEO wise from having a link on a government domain? The link is just the website url with a a few lines of text detailing our address etc... so its not got any anchor text regarding targetting one of our brands. It is equallly, less or more important to target anchor text links to specific brands or to get good high quality links from trusted sites such as the .gov one I have linking to my root domain? The website is a local council website in the UK. And was listed by a member of their staff, who only list in the offer page if your offering discount to council members etc..., so its not a spammed page or anything like that. What are peoples views on anchor text links vs domain url links? Cheers Will
Intermediate & Advanced SEO | | YNWA0 -
Canonical URL Question
Hi Everyone I like to run this question by the community and get a second opinion on best practices for an issue that I ran into. I got two pages, Page A is the original page and Page B is the page with duplicate content. We already added** ="Page A**" />** to the duplicate content (Page B).** **Here is my question, since Page B is duplicate content and there is a link rel="canonical" added to it, would you put in the time to add meta tags and optimize the title of the page? Thanks in advance for all your help.**
Intermediate & Advanced SEO | | DRTBA0 -
Rewriting dynamic urls to static
We're currently working on an SEO project for http://www.gear-zone.co.uk/. After a crawl of their site, tons of duplicate content issues came up. We think this is largely down to the use of their brand filtering system, which works like this: By clicking on a brand, the site generates a url with the brand keywords in, for example: http://www.gear-zone.co.uk/3-season-synthetic-cid77.html filtered by the brand Mammut becomes: http://www.gear-zone.co.uk/3-season-synthetic-Mammut-cid77.html?filter_brand=48 This was done by a previous SEO agency in order to prevent duplicate content. We suspect that this has made the issue worse though, as by removing the dynamic string from the end of the URL, the same content is displayed as the unfiltered page. For example http://www.gear-zone.co.uk/3-season-synthetic-Mammut-cid77.html shows the same content as: http://www.gear-zone.co.uk/3-season-synthetic-cid77.html Now, if we're right in thinking that Google is unlikely to the crawl the dynamic filter, this would seem to be the root of the duplicate issue. If this is the case, would rewriting the dynamic URLs to static on the server side be the best fix? It's a Windows Server/asp site. I hope that's clear! It's a pretty tricky issue and it would be good to know your thoughts. Thanks!
Intermediate & Advanced SEO | | neooptic0